RADIOMay 26, 2023

Glenn: THIS is how a Target boycott could CHANGE THE WORLD

Moms are watchdogs for our families. And when their young kids are involved, they’ll stop at nothing to protect them. Therefore, moms are at the forefront of the Target boycott due to the store's LGBT and pride month products…but the resistance MUST last and be sustainable in order to create lasting change throughout society. In this clip, Glenn details a challenge for YOU regarding Target this June. He explains why this boycott will be far harder than the Bud Light one, why it MUST continue past just a few weeks, and why — if we’re successful — it could change the world…

Transcript

Below is a rush transcript that may contain errors

GLENN: All right. I want to talk to you a little bit about Target.

Because I think, if you're anything like me, you're having this discussion at home.

And I think there are two kinds of people. Three kinds of people on our side.

They're the kinds of people, that are so wrapped up in anything. They're like, I got it. I got it.

My gold guns. My God. Got that.

I've already taken, you know, my -- all my Target bags and destroyed them.

Because I don't even want people to know that I had a Target bag in my house. I want Target to know, I got rid of all my bags even. There are those kinds of people. I like those kinds of people.

And then there are the kinds of people that are really informed, and they -- they'll go in and say, I don't want a Bud Light. But it's hard to do, you know, Target. I mean, it's so easy. It's accessible. They have everything I like, right there. I don't want to change. Okay?

I'm actually, probably more like that person, in real life.

I try not to be. But I am addicted to Coca-Cola. And I wish I wasn't.

And I tried for a while, but everything I like, is made by Coca-Cola.

Every soda I like. Every water. I even went across the border. I was in Mexico. And I'm like, okay.

Drink this water. No! They own it there too.

Okay. So I try. And then there are the people who throw up their hands and say, I can't do anything about it anyway. Nothing is going to change. That's the dangerous one for our country.

Let me talk specifically about my wife. See if you can relate to this at all.

My wife is the guardian, the watchman at the walls of our home.

She is walking that guard post, every day, all through the nature.

She is like what are going on with the kids?

What's happening outside?

What are their friends doing?

Have you read what their friends are doing on social media?

She is a watchdog. Nothing -- nothing will get by her, if she can help it.

That's I think, the average mom.

They are watching. They're the guardians of everything that comes into the house.

And I help. But I'm not like her.

It's more than a full-time job.

And the most important job in the world, especially now.

My wife gets a bee in her bonnet. Oh, my gosh.

Let me just say this. My wife gets hangry.

And I have to, unfortunately, travel with security.

And even the security knows, because I've -- I've asked my wife. You have to give me a warning, that maybe in an hour, you're going to be hungry.

Because it was just like, I'm angry, and I'm hungry.

So I was like, okay. Okay. Okay. Can you give us some time? Give us advanced warning.

And I'm telling you, all I have to do. I'll look at my wife, and she'll say, I'm about an hour away. And I will look at security. And I'm like, I don't care what it is.

Find food. I don't care if we're in the desert and you have to airdrop it in. You have an hour. Find food. And everything changes, if my wife gives me the warning.

Okay?

And that's a good -- I think this is a good thing.

They are really the ones. When my family went through a crisis here recently, my wife would not leave the bedside.

I mean, I wanted to stay for a time.

One person. And it was my wife.

And I'm like, go home.

You haven't really slept in two days. Let me take care of this. Let me take the night watch tonight.

I am not leaving my child's side. Yes, ma'am.

I got my keys out. And I went home.

Mothers in school boards, this is why this is happening.

Is this why all of this is happening, right now.

Because they started to attack our children. So mothers get a bee in their bonnet.

And it's a good thing. We're about to see it again, with the backlash against Target.

If a mom with young kids, is taking to the streets, it is serious.

I have a friend who has five boys. Five boys. I don't know -- I mean, she just sent me a video the other day, where the youngest, took, you know, thank God it was an erasable marker. But the kids were outside playing.

And all of a sudden, she's like, where is the smallest one?

Outside.

What's he doing? He has a marker.

Okay. He went outside. He had drawn. He tried to turn the cars red. Okay?

Okay. She's -- she's got her hands full.

She has her hands full.

And she called me and she said, did I see what's happening at Target?

I am never shopping there again.

When that woman, who is that busy says, no.

Things begin to change.

Something is broken in our public life.

And now it's affecting her kids.

My wife would walk through a pile of broken glass through sliding glass windows, and she wouldn't think twice, if her kids were being harmed on the other side of that glass.

That's a mom.

The big guns always come out, and those big guns are moms.

And they're emerging. However, this Target thing, is different. Because moms are so busy, Target has so many of the things, that they rely on.

I mean, I've heard -- Target has the only jeans that fit me. I blame that on designers. They have the only jeans. You know, I like this certain thing. Chip and Joanna are there. I love their candles. Whatever.

Okay? It's not one product. It's not like walking into a store, and opening a refrigerator and who can't being Miller Lite instead of Bud. It's the possibility of having to go to several stores, to get what you want.

This is a major inconvenience. And I don't know, if it's going to last.

But there's a couple of things I would like to ask you to do. For the month of June, do not shop at Target.

If you believe in what I believe, you know, they are hiring Satanist designers.

You know, tuck it, bathing suits. Binding the breast of women.

No. No.

If you believe like I do, don't shop there for the month of June.

And I will be transparent. My hope is, 30 days a habit makes, 30 days a habit breaks.

Because this has to be sustainable. If it's just a one-week thing, it will not affect. However, yesterday, I told you who the shareholders were. Remember this from CNN. I played this yesterday.

Listen to this analysis from CNN.

VOICE: What advice could you give companies that sort of get swept up in this?

VOICE: Well, the issue is, who are you beholden to?

You are beholden to many different stakeholders, but in particular, you're beholden to your investors. And investors are not showing -- are not held back from looking at how companies affect and are affected by society.

How they are affected by the environment. And how ethical issues, which is governments. Address their business.

These are not -- these are maybe not going to address the Bud Light six-week stock drop.

But ESG is a long-term investor. Risk of opportunity issue, and investors are not going to look at a six-week stock drop from one company, as something that is really --

GLENN: Okay? It's very clear. It's very clear. Now, when she says investors, what she means.

Well, for instance, let me just give you the biggest investors in Target. The Vanguard Group.

Stu, what is the Vanguard Group. Why do I know that name, come to my head?

Besides them being well-known. Something in the news. Oh, one of the leaders of ESG.

BlackRock. So Vanguard has 9 percent ownership of Target. BlackRock has 9 percent ownership. State Street.

These are the three big ones. The biggest ones for ESG.

State Street has 8 percent ownership. Then Vanguard has another fund, that has another 3 percent. Then Wells Fargo. Then Bank of America.
Then another index fund from Vanguard.

Okay?

They're -- their ownership, that they're talking about.

Investors, they're talking about the institutional investors.

And, of course, they're not pulling back. Because it's not really their money, they're losing.

They believe that if they could just weather the storm, everything will be fine.

But here's the storm, that changes everything. You're already showing them, no. We're not going back to Miller Lite. Or Bud Light. Not doing it. Not doing it.

It's sustaining, and getting worse every night. And I think that's because of shame. Stu walked in with a Target bag today.

And I said, you're coming in with a Target bag.

STU: I didn't even realize I had it. But it was just in our little bin of old bags. And I just grabbed one.

GLENN: Right. Mine too. My house was full of the Target bags. And what did you say?

STU: I said, no. I just went into my old bin of bags. It wasn't a --

GLENN: Yeah. And next time you go into your bin of bags, because I just said something. And I didn't judge you.

STU: Oh, no. You made a joke of it, basically. And I thought to myself, next time I go into that bin of bags. And especially if I'm coming in here, I probably will look for a different bin of bags.

And it becomes associated with embarrassment.

PAT: Correct.

STU: And when that happens, just like it's happened with Bud Light.

PAT: Gee. Rules for radicals, comes to mind, okay? I don't want to associate.

But it is -- it is true. When you see -- when somebody says, what the hell are you doing with that?

I know you better than that. You are going to Target? No. No, no, no. It was an old bag.

Okay. When that becomes the thing people begin to say, this -- the whole world changes. You already have done it once, but it was easy with Anheuser-Busch. This one is difficult. This one requires real discipline from the busiest people on the planet, moms. Okay?

And for them to sustain it, is going to be difficult. But only sustained and growing, will accomplish what it needs.

You lose all of the momentum with Anheuser-Busch, if you don't follow it up with Target. If you follow it up with Target, then things change. Not because Target changes, but because those investors at BlackRock and Vanguard and State Street and all the ESG people that are investing your retirement money. See, they vote with their shares on the board of directors. Because you have unknowingly given them your voice.

They vote with your voice.

First thing has to happen. You need to pull that back. You need to say, I retain the rights of those shares.

Okay?

Your investment fund needs to do that. But when the shareholders start to say, wait a minute.

What is happening to my pension fund?

My pension fund has -- has dropped by 10 percent.

When that happens, people like Vanguard, BlackRock, State Street, will have a choice.

The American people are serious, they are going to tube these companies, if we keep doing this.

BlackRock, they'll probably keep going. But then the pension funds pull their money out, because they're losing too much money.

And they'll invest it in non-ESG, and the whole thing explodes.

STU: You want to make ESG feel like a Target bag. Where you call up, when you're talking to your investment adviser. They get ten calls a day, where people say, whatever. Just don't put me in any ESG funds.

GLENN: So let me put you into something. I will take a quick break and come back. And tell you something, that I just if you do, if you actually do it, you will begin to wound ESG like nobody's business.

You may not.

Go ahead.

STU: I'm worried about the Target thing as a follow-up, as a sequel here.

GLENN: This is a big one.

STU: Yeah. I mean, I think you need to.

Again, conservatives are not good at this stuff. Typically, this is not our world.

GLENN: I know. But you know, it's really time to get good at some of this stuff.

STU: Maybe that's true.

But I think you do that -- I think an easy choice is an important part of this, frankly. Making that Bud Light to Miller Lite switch.

Which, of course, does not necessarily solve the problem. But it's easy to do.

GLENN: So let me show you, an easy step, that I think people could take today. Today.

STU: Okay.

GLENN: Bud Light is already down $15.7 billion in market value.

So shareholders in that, are losing a lot of money.

Target is down six.

When did Target start -- you know, Target grew in the stock market value the more partners they made.

Their biggest partner is Chip and Joanna Gaines. Now, Chip and Joanna Gaines are God-fearing people, that stand up for the values of hard work and American and family values.

They got all the love thing. They have compassion, but they also stand for the truth.

And if they don't, we should know that. Now, they have spoken out about things before.

But I have to tell you, my wife is not going to Magnolia ever again, until Chip and Joanna make a statement on this. You are -- your biggest partner is telling people to tuck it will or to bind themselves. And it's selling right next to your stuff. Do you have a problem with that? Because if you don't, now I have an issue with you. I question your products. Your value.

Are you a fraud? Did God make a mistake, creating bodies and putting the wrong people in the wrong bodies, that they should bind their bodies? No. And Chip and Joanna, I would like to hear from you. Do you agree with that?

STU: Obviously, they don't control what other products Target has at their stores.

GLENN: No, they don't. But they control who they're standing with.

STU: They can make a statement. I would assume, if it's not contractural violation.

GLENN: Absolutely.

But you can make it very clear: We are under contract, but we do not support this.

Chip and Joanna, make a statement. That's going to move the needle. And Target will have a whole new problem on their hand. Because if Chip and Joanna aren't happy, when that contract comes up, we could lose Chip and Joanna, and that will really hurt our stock.

So I would suggest, that you write, call, and flood the lines of -- of Magnolia and Chip and Joanna. And they're on our side. I really believe, they are good people. I really believe they are good people.

But good people need to take a stand. Where are you, Chip and Joanna?

Where are you?

“He was one of ours, and he was taken”: Megyn Kelly remembers Charlie Kirk

Glenn Beck and Megyn Kelly remember their friend, TPUSA founder Charlie Kirk, a day after he was assassinated at Utah Valley University. They also discuss the manhunt for the killer.

Transcript

Below is a rush transcript that may contain errors

GLENN: Yesterday was such a surreal day. I was getting to record my special last night. It was in the afternoon. And I'm sitting here in my studio, and I look at the stairs through this glass door that I have here. And my wife is on the phone, and she's standing in the stairway.

And she has her, her hand gripping the stair rail. And I could see it in her eyes, she was on the phone. And I could see confusion, and I could see trouble.

And in my ear, I'm hearing, five, four, three -- and I said, "Stop. Stop. Stop. Stop. I need 30 seconds. I need to talk to my wife."

And I motioned for her to come in. And in a confused and dazed sort of way, she kind of stumbles into the room.

And I said, "What's happening, honey?"

And she said, "It's Cheyenne."

I didn't know what that meant. As a dad, you can imagine. I said, "Is she okay? What -- what's happening?"

She meant, it's Cheyenne on the phone.

Cheyenne had just gotten past the crush of the crowd. She called her mom. She said, "Charlie Kirk's just been shot."

"What?"

She sent me some video, and I knew it was true, but hoped for the best until a few minutes later somebody else sent me video that I hope you did not see, of the bullet striking him.

It must have been like what it was when you first saw the Zapruder film, or if you were standing in the Grassy Knoll. You just knew.

I was on with Megyn Kelly, and we were holding on to the hope that he was somehow or another going to survive that. And Megyn said at one point, I don't know why I'm not announcing what everybody else is announcing. But I just can't.

Megyn joins us now. Hi, Megyn.

MEGYN: Hi, Glenn.

GLENN: What a weird 24 hours it has been. Where are you this morning, in unraveling this knot in your head?

MEGYN: I still don't have my arms around it. I -- I don't feel like I've totally digested the fact that he's gone and the way in which he was taken. You know, Charlie truly was such a larger than life figure. We say that term. But it -- it was true about him. At six-five, he truly seemed larger than most of us. And he was, in his gifts, in his tirelessness. And just knowing exactly where the scene. Every story was.

And his raw courage. So many times. We like to think we're courageous in our commentary. You look at Charlie, and you think, now that's try courage. He -- he would just say it like it was.

The things you might be thinking in your head, but you might not want to say explicitly, he said. And he took a lot of slings and arrows for it and was demonized for being all the terrible things, as opposed to people taking him on and saying, "Does he have a point?"

GLENN: You know, I said earlier today, you don't kill the weak. People don't want to try to heal. They just want to speak in anger at times. And anger is part of the grieving process. And I know I'm angry.

But Charlie would face that anger. And what people think is weakness, by showing love and compassion and listening and just having a decent conversation, that's one of the reasons why he was killed. He wasn't -- he wasn't killed because he was weak. Just like Gandhi wasn't weak. He -- he -- he was killed because he was effective.

Megyn, where do we go from here?

She dropped. Can we get her back on the phone. I got an email from somebody today. This morning.

And I want to share the email. I won't share the name. It's short. But I -- I also think I should share the -- my response. Because I think it's how most of us feel.

It -- it comes from a very well-known conservative leader. Glenn, I am devastated this morning.

I am in deep mourning for Charlie. I am in mourning for his family and our country.

And I don't know how to surface from this. I don't know if I do either.

But I would like to share my thoughts with you, a little later on. Megyn is with me.

Megyn, how do we process this? How do we surface from this?

MEGYN: You know, I think as many lost -- we -- we all have to go through the denial and the bargaining. You know, I'm still refreshing my X account, like hoping somehow there's a reversal. You know, like somehow it was all wrong. Somehow we got it all wrong. You know, sometimes the media gets it wrong. It -- it's absurd. We know what the answer is.

But that's a natural reaction when you had a sudden loss in particular. And anger is completely appropriate now too. It's completely appropriate.

You know, we are going to catch this guy. You know, that FBI presser they just held which is very encouraging.

They -- and two things that happened this morning that are of note, Glenn. First, Steven Crowder who is very solid on his law enforcement leak reporting. He has -- he has a proven track history. He's the one that got the manifesto from the trans shooter in Nashville before anyone else. And that's not all.

He's had other leaks, posting a document saying he received from an ATF source on the investigation.

And that says that they retrieved the gun in the would see, behind the campus. Wrapped in a towel. And that there were three unspent cartridges in the gun. That had transgender and antifascist ideology. Something written on them.

Now, that piece of -- that last piece of it was not confirmed by the FBI at the presser they just held, but every other thing was.

The Crowder report was confirmed in every detail, including naming the kind of gun. He had that right. He had the location right. He had the trail and the tracking of the suspect right.

They did not volunteer the business about what was written on the cartridges, nor did anyone there ask. Because those reporters almost certainly don't follow Steven Crowder because those reporters will probably tell you, he's not to be trusted.

Now, this is an early report. And it could turn out to be wrong. But that's the update as far as we know it.

And the FBI revealing that they have a picture of him, that they did, of course, track him on his way to the shooting spot with surveillance cameras, of course, on these college campuses. We would expect that in dorms or class buildings.

And they appear confident. At least to me. That they've got the guy. And if they've got the weapon, Glenn. Well, they may or may not have fingerprints.

But they almost certainly have DNA. They almost certainly DNA, which I'm sure they're uploading right now, into every database, they can.

You know, within we saw -- they're not supposed to use the public databases. Sorry, private like 23andme or Ancestry.com. Though, in Culverter (phonetic), they did. And that is how they found Culverter. Sometimes they do.

And even just a public database of DNA. Can lead you at least to a family member somewhere near a shooter or suspect. And then it's just a matter of charts and a few hours in getting to that person's relative. So I believe they will find the shooter.

And then we'll know the ideology. And then we'll have a place to put some of the anger. Like, an explanation or something that will help us understand what deranged person. And I don't mean that in a clinical sense. Did this yesterday.

I just feel like, I don't know where to go, until I figure out who did this and why.

GLENN: It was about midnight last night, when I talked to the president.

And he was very clear, that we will find whoever is responsible for this. And justice will be served.

He was extraordinarily confident in that. Which gave me an awful lot of hope.

I don't know if you saw his speech last night, that he gave from the oval.

But I thought -- very powerful. Hit exactly the right tone.

Hit exactly the right tone.

But I think the days of us fooling around and nibbling at the edges. I think those days are over.

MEGYN: I agree. And one of the things that Trump said last night that was so good was, he used the word "terrorism." That's exactly right. You know, that's -- that is how a lot of us are feeling.

And I know you've had the same experience I've had in the last 24 hours, Glenn, where virtually everybody I know in the media business has reached out. I think there are a lot of folks who are in Arlene, in particular, in conservative media, who are very rattled by this because he was one of ours.

And he was taken. You know, he -- obviously, we all have concerns about personal security now with the shooter at loose. You know, at large as well. But I just mean that -- like the betrayal and the need to rise up and protect ours. And the people we value and love.

You know, this is like -- I don't want to say a call to arms. Because I'm not encouraging violence. But, I mean, a unifying call for us to stand shoulder to shoulder and stand up.

GLENN: Yeah. It is absolutely a wake-up call. To anybody who thought, you know, "Oh, it's just going to pass us by," it's not. This is -- this is the call of our age. And how we respond, is going to determine the future of freedom in this country. But I have great confidence that we will respond just as we did after 9/11.

We responded with conviction. We responded with an intelligence sort of way. We overreacted in some ways, that I would like to avoid this time.

But we came together as a nation, and did what had to be done.

For the preservation of our nation.

Now, if we can have the moderation lesson learned this time. Perhaps we will be good. But I think the days of Antifa not feeling any ramifications for their work and others, those days are over! As of yesterday.

Megyn -- I just -- go ahead.

MEGYN: Go ahead, Glenn. I was just going to say. One of the things we did after 9/11 was when the stock market opened two days later. We -- we all bought stocks. We just -- it could have been a 5-dollar to being. But everyone did it to send a message that the financial center would stand. And I think we are going to see a reaction on college campuses when it comes to free speech by conservatives unlike we've ever seen before. In a similar vein.

GLENN: I agree. I'm proud to stand shoulder to shoulder with you, Megyn. And be in the trenches with you all the time. You are a light in a lot of darkness. And I appreciate our years of friendship. And everything that you've done for the country. Thank you!

MEGYN: Likewise, my friend. Thanks for having me.

“Our country has changed forever”: Charlie Kirk's BlazeTV friends reflect on his death

BlazeTV hosts Liz Wheeler, Steve Deace, and Allie Beth Stuckey join Glenn Beck to reflect on the assassination of their friend, Charlie Kirk. They also discuss where the conservative movement goes from here and what they believe the impact of his death will be.

Transcript

Below is a rush transcript that may contain errors

GLENN: I spoke to you yesterday. And we were both pretty raw at the time. How are you doing this morning?

LIZ: I -- I am in a fog of grief, Glenn. I think that a lot of us are -- it still feels very unbelievable what happened to our very dear friend, Charlie Kirk. I feel like I'm floating up outside of my body in a sense, watching all of this unfold.

It's quite something to see the reaction, from the American people over this assassination. I think you're correct when you say that our country has changed forever. I think this is one of the most significant -- not just political assassinations, but political events that we've experienced since the inception of our country.

And I think I've been praying about this, since you and I spoke for so long yesterday.

I've been thinking about this endlessly.

Obviously, on my knees, praying for sweet Erica and Charlie and Erica's two babies. But I think one of the things that's happened in the last 24 hours is people in our country, and I don't even want to say conservatives.

I don't want to say right-wingers because it's not just that, have realized that Charlie is so normal. He's not radical. He's not extreme.

He's not bombastic. He's not edgy. He's just a regular guy. And he's kind. And they killed him because of those beliefs and opinions, those principles and values, Glenn, that we share with him.

And you and I work in this industry, and you've written a lot of books about this political enemy that we face, and we talk about it a lot.

But for the majority of the American people, this is the first time, Glenn, that they're realizing, exactly who this political enemy that we face is.

And it's jarring, and it's gut-wrenching. Because they realize, that just as easily as they assassinated Charlie Kirk and are now dancing on his grave, they want to do that to us, too. (crying)

GLENN: Liz, I -- and I know you do. I have such faith in the Lord. And I know -- I don't know how our lives end.

I don't know how things work out. But I know everything that happens is used for his good. There is no way to thwart God's plan. You can make it -- you can make getting there harder. You can make getting there more painful.

But if we trust in him, great and glorious things are going to happen. Because of this.

LIZ: Charlie once said --

GLENN: Go ahead.

LIZ: Charlie once said, when someone asked him what he wanted to be known for the most -- and he wore a lot of hats, so he could have picked a lot of different accomplishments and identities. And he said he wanted to be known for his faith.

And that's -- it's so powerful. You and I are clinging to God right now. Everyone sitting here with us is clinging to God. I'm literally sitting here, gripping a rosary as we talk. Evil happens in our world, and we all ask that question, "Why? Why does God allow bad things to happen to good and innocent people?"

And, you know, as Father Mike Schmitz reminded us yesterday, "When evil happens, that is not God's perfect will. It is God's permissive will, which is very different."

God allowed Charlie's death to happen, but he did not want it to happen. God values human freedom and can bring about a greater good through these allowed events. But God does not allow evil. He uses it to achieve his higher purpose. When sometimes we don't know what that is, and I -- I'm human. I find it very difficult not to have an immediate answer to, "Okay. What is that higher good?"

But it could be testing faith or demonstrating compassion, teaching people how to uphold his perfect will of good.

And if God were to remove evil from the human existence, he would also be removing our free will to love him and to love others. And he knows that despite the evil that he allows to exist in the world, this greater good can be achieved for eternity, which is where Charlie is now.

And, Glenn, there are a lot of bad people online right now. You know, celebrating Charlie's death and saying how ironic it was, that Charlie was killed by a gun when he was a champion of gun rights. But you want to know what the real irony is? The real irony is that Charlie, at this moment in eternity, I guarantee you, Glenn, is praying for those who did this to him.

GLENN: You know, yesterday I said, "I think I might have done the hardest things I've done. I walked to the front gate, and I lowered my flag to half-mast for a dear friend."

And I think that is going to be easy compared to the forgiveness and the compassion and the restraint that is going to be required from all of us in the coming days. I think that's going to be very difficult. And I don't know how you do it, if you don't have God.

LIZ: I don't. I can't imagine moving forward without God. The Bible says, "He is my rock. He is my refuge."

And I can tell you, that that's the only thing that's helping me swim through this fog.

Charlie was such a good man, Glenn. Such a good man. You know, he once actually hired me -- this was a decade and a half ago. He hired me to work for Turning Point USA, but I wasn't going to -- my start date for starting that job wasn't going to be for, like, three months down the road because that's a new financial cycle. And in the interim after we had signed that contract, but before I had started, I got offered my first television job on OIN. And so I preemptively quit on Charlie.

And I remembered talking to him. And saying, "I know this is such a sucky move for me to preemptively quit on you after we had agreed. But, Charlie, what would you do?"

And he was so gracious, Glenn. He was so generous. He said, "You are -- you're going to kill it. You're going to -- you will use this platform to glorify God and save this country."

And he was always so encouraging. Yesterday, I was looking back at our text thread, because for as busy as this man was, he never neglected talking to his friends.

And during some of the most challenging moments in my public life, who was texting me encouragement, but Charlie Kirk? This -- it is hard to think about how to move forward, but one of the things -- and I know that it's hard to articulate clearly in this moment. But one of the things that I know with crystal clarity at this moment. Is we are not going to be silenced by an enemy who harms us.

We are not going to back down. We are not going to be quiet. We are going to honor Charlie's legacy. We are going to care for and love Charlie's families.

We are going to understand in a clearer sense exactly what we are up against. And it's going to -- with God on our side, it is going to lead us to victory, in a way that our country has not yet experienced. Because we do have this binary choice.

The left wants violence. The left wants Civil War.

The left wants to hurt us and kill us.

But what's going to happen instead, is these people in our country. People who are politically apathetic. Or lukewarm liberal. Or maybe right-wing, but not that active in politics, the same thing is going to happen as a result of Charlie's assassination. That happened after the Black Lives Matter riots.

Or after the COVID vaccine mandates. Where people realized that the other side does not want the best for us.

That the other side, during the Black Lives Matter riots, was willing to falsely accuse us of being racists when that wasn't true. Or during COVID, to tell us that we couldn't go to church and worship God. And we had to take their medical products because they said so, and they didn't care about the harm. Glenn, this is that, times one thousand!

People are now looking out across our country, realizing, that there are subversive forces. And not just a radical lunatic madman incident.

There are radical forces who want to kill us. And the awakening that is going to happen, the eye-opening, you are going to see churches filled with people turning to God. You are going to see politics, a swell of good people, who want to stand for normalcy, and common sense. Two million, 5 million, 10 million Charlie Kirks are going to be minted because of this!

And that's hard to picture in this moment, and there will be hard choices to make because we're angry right now and the left is taunting us, but I have so much faith. I have so much faith in what Charlie did and in the prayers that he is going to be bathing our country in now from eternity.

GLENN: I want to spend a few minutes with another friend of Charlie Kirk's and a good friend of our program and -- and mine. Steve Deace, who follows me on Blaze TV. Steve, I know it has been a hard 24 hours. How are you holding up?

STEVE: I'm pretty devastated. I think I have sobbed more, Glenn, in the last 18 hours than I probably did since the night of my own conversion.

GLENN: Hmm.

STEVE: I'm angry, as I know a lot of people are. And there will be a time, after we -- we need to mourn, first, Glenn. Because otherwise the anger will come out destructively. And it needs to come out, but constructively. And I think we have to mourn first. I think Charlie's legacy as a father, husband, friend, patriot merits that. And I think TP USA and his family need that.

In the not too distant future, we're going to have to get the message that was sent here. He was the best of us. We saw him behind the scenes or in public, genuinely kind, generous.

I -- I -- too many pastors and ministry leaders thought they were too good for Charlie and TP USA. Didn't want to get their hands dirty, and claimed they were being super friendly. And yet, he was the one that sought out the seekers. He went to the places that those nicer than God pastors didn't go to. And he took the bullet that, frankly, that's part of their calling. That they're supposed to take. And I hope in a good way, it shames some of them this morning. That they wake up and they realize, that they have slept on the job. And that's judge somebody like Charlie had to do their job for them.

And as Charlie, you know, named his own organization.

This is a turning point. We're never going back to the way things were before. What we do, next, will decide whether or not they are better. And as one of Charlie's biggest -- biggest supporters and donors texted me this morning, we can only pray that out of one, many will rise up.

GLENN: That's a guarantee. That is an absolute guarantee, that that is going to happen.
You know, when the tyrant is killed, his reign is over. When the martyr is killed, his reign has just begun. And make no mistake, for liberty, Charlie Kirk was a martyr. He was assassinated and martyred yesterday.

And -- and, you know, I -- I -- I -- I think -- I hope, that America -- I wish America could know him the way we knew him.

Because he was a -- he was such a generous man.

STEVE: Uh-huh.

GLENN: It didn't matter who you were, or what rank in life you were, if you needed help, he was there. And --

STEVE: Yep.

GLENN: No matter how busy he was, everything stopped.

And he would help you.

And I saw it in him over and over and over again. And I wish people could see that, because it -- you know, this cartoon character, where they're making him into this bomb thrower, he was anything, but.

I mean, he would have the greatest conversations with people. I mean, I could have done it. I couldn't do it. I couldn't sit through that nonsense. But he could!

And he could logically and peacefully have a great conversation, with people who despised him. And that was so important for the healing of our nation. And I really think that that's one of the reasons that he was killed, not just because he was effective at what he did, but because he was healing us. Something that is really vital to happen. He was healing all of those divides.

STEVE: I couldn't have said it better myself. And if you just look on social media and see so many people in our movement, who have such incredible -- people I don't know, people that don't know me, such incredible testimonies of everything you just said in their interactions with Charlie.

You know, we had a very divisive presidential primary. And to be honest, I didn't always handle it well. One of the first people I heard from when it was over was Charlie. And he texted me, and he said, "Don't give up. We need you."

He didn't have to do that, he won. And he's got the bigger platform. He's got the bigger show. He didn't have to do that. But that's the -- those are the kinds of things that leaders do.

And the void that is left here is massive. And at my lowest point I've ever had in my faith, the Lord said something to me, that will stay with me the rest of my life. And he said, "Steven" -- I'm sorry.

"Steven, I need apostles, not assassins."

And I want to share that with your audience because to win the fight that will come after this, that is what will be required. If you know me, this isn't about being a pansy. The apostles rebuke. But they don't seek revenge. The apostles confront. But they don't condemn. The apostles did something that Hannibal couldn't do.

No other civilization in the fertile crescent could do, they conquered the Roman empire. They set the stage for Western civilization. And they did not do it because they were passive, and they sit on the sidelines, and they were nicer than God. And they wear pleated khakis and Hawaiian shirts year around with sweater vests.

They did it because they got their hands dirty. They did it because they did the kinds of things we saw Charlie do: Build infrastructure.
Direct, lead, guide.

I mean, we would have to have a literal conclave, Glenn. And literally, everyone in our business and movement. And come up with divisions to do all the various things Charlie himself was leading and doing in that organization.

I told Charlie at dinner recently, "It's like, you were like, if Rush Limbaugh and the Heritage Foundation had a baby. This is what you and TP USA are."

And that's what it's going to take to fill that void. But I can't -- I'm sure with the size of your audience, my inbox -- my wife is going through it, as we speak, it is full of people. You were right. I have to get off the sidelines. I have to do something. My buddy Sloan over at TP USA texted me yesterday, he goes, "You know, I can't tell you how many pastors we're hearing from. They thought they were too pious for us. Too good for us.
And now the stakes have been raised. They're getting it."

And I'm just so sorry, that it took two little children and their -- and their mom's family away from them for two -- for more people to get the message. And I want to -- I want to specifically challenge my generation, Gen X, no more grunge. No more, we're too cool for school. No more, "Well, everything sucks. Nothing we can do." No more.

That was a 31-year-old man doing the work as a young father and husband, frankly it wasn't his time to do yet. He has other primary duties that he should have been given the benefit of devoting to as a husband father, but our generation has set on the sidelines for too long. We must lead. It is our children now that are grown, that are leaving the nest. We are the ones with the free time.

We are the ones with the discretionary income. It is our time now to leave, to stop bitching and complaining about boomers. And I say that to me more than anybody else.

And to stop looking around like we're still listening to Pearl Jam and Stone Temple Pilots and Sound Garden, and nothing is going to get better. It is time now to lead. This is our moment.

And we are the ones that are in a place to do this with the positions of our families and with our productivity and prosperity. We have to step to the forefront now.

GLENN: Such great good will come out of this, Allie.

I know this is a tough day for you, and thank you for joining me.

ALLIE: Yeah. God is in the business of redemption. He's in the business of thwarting Satan's schemes. He's in the business of bringing beauty out of the ashes. He's in the business of bringing glory to himself, and bringing people to himself.

And if Charlie had had the choice, if someone had been able to come to him and say, okay. This is what your death will accomplish, it will accomplish more people hearing the gospel, it will accomplish more people waking up, I know if Charlie had had that choice, he would have said yes. He would have said, "Yes, Lord, send me." And not only would he have, but he did.

He went into the lion's den, and now he is with the lion of Judah. Now he is with Jesus. And everyone is going to know who he was and why he lived and the gospel that motivated him. And that is the only thing right now that is giving me any hope or any peace or any comfort.

GLENN: I know that all I could think of yesterday was how glorious the greeting must have been on the other side. You know, good -- "Well, done, good and faithful servant."

ALLIE: Yes, absolutely.

And before any of us heard the news, before his sweet wife Erica got the phone call, he was already hearing those words. And I am so happy for him.

I'm so happy that he is with the saints and the martyrs and the persecuted through which the Church of Christ has been advanced for millennia. I'm so happy for him. I'm so sad for us. I'm so sad for us, having gained an incredible person. But we -- we lost a huge presence.

GLENN: That's how I know when people have faith. They don't weep for the dead.

They weep for the lost to themselves and to the world and to the families that are hurting.

They -- they mourn that loss on themselves. But they -- they -- when they think of the person who has died, they know exactly where they are.

ALLIE: Yeah.

GLENN: And with Charlie, I -- I -- I -- I mean, I knew him when he was 17, and he was a good kid, but what a change happened to him.

He -- he was on fire for Christ, on fire for that.

ALLIE: Yes. Absolutely. He grew into over the past five to ten years, such a theologically deep and apologetically astute man of God, as he became a husband, as he became a father, as he became even more of a warrior for truth, and that is really what -- that's what inspired me.

And when I heard the news yesterday, I thought, my thought was, that's it. I'm done. I'm throwing in the towel.

That is it for me. I'm not -- I'm not willing to do this anymore.

And then later after he died, I went through some of the texts that he had sent me over the years. He was always sending everyone. All of these friends. These very encouraging texts.

And he sent me this article from a liberal outlet, that of course, had taken some jabs at me. That had made me anxious. And he said, "Well done. Keep slugging."

And I just know that if he were here, that's exactly what he would say, not just to me, but to all of us.

He would say, "No. You can't get out now. You got to keep going. You got to keep going." That's exactly how he would feel, and that's exactly what he would tell all of us.

GLENN: I've received so many emails from people who have said, "I don't know how to get back up again."

ALLIE: Yeah.

GLENN: And I don't know what to tell them other than, faith in God. Faith in God.

ALLIE: Uh-huh.

GLENN: I think if our side, if you will -- boy, I hate that in this context, but if -- if we didn't have God, we would be very much like the left right now.

We would be mired in anger and -- and screaming for vengeance and it would be a really ugly place today.

ALLIE: Yes.

GLENN: If -- if we didn't have God.

ALLIE: Yes. And if Jesus wasn't raised from the dead, like if he wasn't resurrected, then we don't have a hope of a resurrection. If he didn't defeat death, then we can't defeat death. If Jesus didn't live forever, then we can't live forever.

And that's exactly what Charlie always preached. What he always posted on X. What he always said, if you were to be able to text him right now. And say, "Look, Charlie. I've got this really tough thing to talk about today. And I don't know how to say it. I don't know what to say. What are your thoughts on it? What should I say?" I know exactly what he would say, the one word he would text back, and that would be, "Jesus. Just tell them that. Just tell them that Jesus is the only way to fulfillment." That is what he would say. People may not realize that. Every time he went on a college campus, he wasn't just talking about capitalism or Donald Trump, and all those things are important. He shared the gospel.

GLENN: No.

ALLIE: He knew that every single person that walked in front of him, was made in the image of God with a soul that was going to live forever, in one of two places. He desperately wanted the people who hated him to go to heaven. And I just pray that I can have that same boldness for the rest of my life.

Courage, Faith, and Truth: Glenn Beck's Tribute

Glenn Beck pays tribute to his dear friend Charlie Kirk following his tragic passing. With raw emotion and deep conviction, Glenn reflects on Charlie’s courage, faith, and unwavering commitment to truth in a world that often rewards lies. Drawing parallels to America’s founders, soldiers, and first responders, Glenn reminds us that Charlie’s life and legacy demand an answer to the question: “If not me, then who?” This episode is both a remembrance of Charlie’s extraordinary life and a call to action for all of us to stand firm in faith, defend truth, and carry forward the torch of courage that he so boldly bore.

Watch Glenn Beck's Full 3-Hour Radio Show from September 11, 2025 HERE