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A Complete Sellout?! Harley Davidson's Woke Agenda EXPOSED

Harley Davidson is seen as an all-American company. But recently, filmmaker Robby Starbuck exposed Harley Davidson's internal commitment to woke DEI initiatives. Starbuck reviews what he found: holding "explicitly racist" anti-white trainings, funding "all ages" Pride events with questionable activities, donating to extremely progressive groups ... "This is a complete sellout of common sense," Glenn says. So, why would Harley Davidson go woke? And will the company reverse course with enough customer backlash?

Transcript

Below is a rush transcript that may contain errors

GLENN: So I don't know if you know the name Robby Starbuck. He's a filmmaker. And I know Matt Walsh. Rightfully gets a lot of credit for, you know, exposing the pediatric transgender clinic in Nashville. But it was actually Robby and his wife, that actually exposed that. And Matt picked it up and ran with it, and changed a lot of things. He has been exposing those companies, that are all in on DEI and LGBTQ and everything else. He's exposed John Deere. Gosh, what are the other companies that he's done?

Big ones. I mean, Bud Light did one commercial with a transgender person. And they were almost destroyed.

He now has exposed Harley-Davidson. I just want to go over what Harley-Davidson is doing. Harley-Davidson is, as you know, one of the most beloved American brands out there.

Harley and Indian, to me, are more American than -- than Chevy and Ford. I mean, these are true American brands.

And what he found is a complete sellout of, I think, their customers. And a complete sellout to -- of common sense.

He just -- they just sold common sense out. It's gone at Harley-Davidson. Robby is with us now, to explain exactly what he found, and what we can do about it.

Robby, how are you?

ROBBY: I'm doing well, thanks for having me, Glenn.

GLENN: You bet. And thanks for all your hard work on this. You've done some amazing things. So expose Harley-Davidson.

What did you find at Harley-Davidson?

ROBBY: Well, you know, it's pretty incredible. When somebody came to me first with Harley being one of these little companies after we went through Tractor Supply and John Deere, I didn't believe it. I kind of had a hard time believing it. Because the Harley brand is like this macho brand, and, you know. Everybody knows somebody who has a Harley.

And it's so diametrically opposed to who they are. So we kind of pulled the thread. And as we looked into it, you know, lo and behold, in these stainability reports, which usually reveal a lot about the company.

We found that they had put 1800 employees through these woke trainings, including one group of employees, specifically white males.

They sent to a white male only diversity training. And if you look at the company that does this, it's not like, trust me. It's not a favorable training.

You get the worst training. You get the one that white people bad. You know, white men have a specific, you know, place to have to behave a certain way.

It's explicitly racist in my opinion. When you go further down the line, they have a plan to what they call diversify.

Their supply chain. Which is really just corporate speak for we want less white people. And you think about that -- just the idea is just so far and away from what the American dream is. It should be about merit. And who are the best suppliers. Who is providing the best stuff?

How do you do all this? So if you force diversity in your supply chain, what's going to happen to safety, what is going to happen to all these other things? Because you have this benchmark that you want to reach. And so all these arbitrary benchmarks pop up. But then there's also the pride stuff. They're funding events. They fund one pride event that was considered, quote, all ages. Where it was described as a rage room, in the marketing materials, for people who need to let off steam.

And that's right across the area where drag queens interact with kids, for story time.

And they play catch with Dad area for anybody who had daddy issues. And I'm not joking. That's actually, those were the three things that were next to each other.

Okay? That's a sponsorship for events like that. It is so diametrically opposed to the values of Harley riders. And they're also a founding member, a platinum founding member of the Wisconsin, LGBTQ plus Chamber of Commerce.

Which, I would question, why does there even need to be a Chamber of Commerce, for what type of -- you know, I think that's pretty weird.

GLENN: I know. It's very weird. It's very weird. They also make February, March -- they also made February, March, months of inclusion.

Because we need three months? Not just Pride Month?

I mean, the money they have donated now to the United Way, promoting, you know, Antiracist Baby. You know, the Ibrahim Kennedy thing. They have a Pride ride.

Let's see. They have events at their corporate offices. Their legal department has -- has -- is being celebrated for its racial equity and literacy challenges. I mean, it goes on and on and on.

ROBBY: That is insane, by the way. Yeah. That permeates the legal industry. Just so people know. That 21-day training is something that is happening, you know, pretty much throughout most of legal America, if we could call them that.

And it's one of the craziest trainings out of them. They're right up there with the United Way 21-day -- they have the 21-day equity challenge United for Equity, is what they call it.

It's some of the most explicit, Marxist training programs you could possibly have, pushing, you know, the landmarks to disorganization, to you know, reparations. And people like, you know, Ibrahim Kennedy and Robin DiAngelo.

You have the whole list of these left activists, for not just the Democratic Party. But kind of for modern day communism. That's what they're pushing through.

GLENN: So Harley-Davidson is -- and a macho guy's bike. Always been. An American bike.

And I don't see a lot of transgender business going Harley-Davidson's way. What -- I mean, I know one of my close friends, that I work with, owns a Harley.

And he said, everybody in my bike club, is just -- their eyes are bleeding. They're so crazy about this. Because they just feel Harley-Davidson has betrayed them.

What are -- what is Harley-Davidson's reply?

ROBBY: So there's no response yet. But, you know, I would caution that in the case of Tractor Supply, it took three weeks of us continuing with the story and not letting it go. Releasing little bits of information every day, for them to relent and turn back on everything. In the case of John Deere, it took a week for them to backtrack on a good portion of the stuff that we had -- in Harley's case, I don't know if they can wait a week. They have Sturgis Rally, which if people don't know, it's a big biker rally that happens August 2nd.

And Harley has a booth there. I don't think -- and they have an event there, actually, too. I don't think that they want to talk to all these bikers out there, about this program and all of these donations. And what they've allowed corporate offices and everything. I think they would probably like to clean this up before then.

That would be my guess. If they don't, they are dumber than I thought they were. I think they're doing this to please a certain element within the sort of financial world that's pushing these DEI scores and everything.

GLENN: Uh-huh.

ROBBY: And it's not just -- as much as I would like to say it's BlackRock pushing this stuff. Because I have my issues with BlackRock and with Vanguard and State Street. On more insidious things, the real poison is -- you know, the woke mind virus is a virus. It's carried by somebody.

And it's carried by the HR people who have come out of these colleges, totally indoctrinated into leftism. And so their job when they get inside there is, okay. Spread the virus through the whole network.

And so they'll use societal down points. Societal pressure points. Like what happened with George Floyd. As a way to put pressure on the higher ups to say, hey. We need to do this. To respond effectively. We need to show our employees that we care.

So the higher ups, in many cases, they just relent because they don't want to look racist. They don't want to look bigoted. At least that's how it used to be.

Now, a lot of those executives are looking for a way out. We have had executives reach out to us, and beg us to go after their companies in the future.

Because they want an excuse to get rid of DEI, which I think it's still cowardly.

Because it's still going backwards. We have companies we really need to go after.

We have now, at this point. Since we started this against Tractor Supply, over a thousand whistle-blowers.

So we are just trying to scale up the operation to work with all these people and go through all the documents and evidence that has been handed over to us, so that we can look at, you know, how have these great corporate American brands betrayed their customers and the values, especially the ones that depend on conservative America?

Because if we can't save them, then we can't save our country.

GLENN: So, Robby, I really believe all of this started, because of Occupy Wall Street.

You know, when you look at -- it was -- they were -- they were, you know, camping right in front of all of the big financial firms.

All of the banks. All of, you know, Wall Street. And corporate.

And then all of a sudden, it just kind of stopped and went away. And I -- I am absolutely convinced that a deal was struck at that point. Don't come after us. We'll help you.

And it was right around that time, that all of this money, from these financial firms, and from corporations, started to go these radicalized groups. For the first time.

And I think this was a deal cut, by the banks and by the giant corporations, just stick it on the American people. We'll be your ally.

We'll help pay for it. And now they're destroying their own businesses.

ROBBY: You know, Glenn, there could be an element of that. And I wouldn't doubt it in the slightest. I almost think it's even more insidious that be that. Because the long march to the institutions. Corporations are not exempt from that. And there's been an element of these -- you know, folks that I would say, are really, really, deeply committed to Marxism. Who they have embedded themselves in every segment of the American life.

GLENN: Yes. Yes.

ROBBY: And I think they've done a much better job at it, than we have as conservatives, protecting our country. And that's really on -- you know, we could go on and on about who is at fault for that. But honestly, it doesn't matter. The people who are here now, like you and me and others, we need to be -- we need to be the line. You know, we're the line that says, okay. We're pushing back.

We're not just defending. We're going on offense. And that's what we're doing here. It's like, we have to go on offense, and take back some of these institutions. And that will help through election. It will help through getting Trump into office. It will happen a lot of different ways.

But you have to go through each one of these institutions.

I'm more concerned about this people embedded inside. How do you get rid of those people? The people who -- even if you beat back DEI, if you don't get the whole department fired, are going to reinvent it in some other name. You know, that's the real virus at this point. It's like, how do you get that out of the company?

GLENN: Robby, I'm big fan of what you do and your wife. Make sure you say hi to her for us.

Please let us know. We'll continue to watch. But please let us know how you can help.
Thank you for exposing it.
ROBBY: Appreciate it.
GLENN: You bet. Buh-bye.

Robby Starbuck. You can follow him on Twitter, and follow the story.

It is -- this one was a big one.

John Deere was bad. Tractor supply was worse. This one is crazy bad.

THE GLENN BECK PODCAST

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What was Jeffrey Epstein's operation all about. If he was at the center of a massive blackmail operation to compromise those in positions of power, who is in possession of that information now? Glenn Beck and ATF Whistleblower John Dodson analyze the details of this situation and give their thoughts on what is the most likely reality surrounding Epstein.

Watch Glenn Beck's FULL Interview with ATF Whistleblower John Dodson HERE

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WARNING: How America Elects a Socialist President in 2028 | Glenn TV | Ep 444

The rise of Zohran Mamdani, the 33-year-old socialist who just won the Democratic primary for mayor, is not just a political earthquake shaking New York City — it’s a warning for the rest of America. Backed by Bernie Sanders, AOC, and the Democratic Socialists of America, Mamdani promises free everything, to tax the rich, and to dismantle capitalism. There’s nothing new about this tired strategy, but the media is propping him up as a new political genius. And with Democrat leaders lining up behind him, it’s clear: This radicalism isn’t fringe anymore. It’s the Democratic Party’s future. Mamdani’s rise is part of a larger movement that’s rewriting America’s values. Glenn Beck explains how New York is the prototype for the Left’s socialist makeover of America. Victor Davis Hanson, senior fellow at the Hoover Institution at Standford, gives a terrifying prediction on Mamdani’s mayoral race chances and warns the revolution is coming for mainstream Democrats. He also dives into MAGA’s frustration with the Trump administration's handling of the Epstein files.

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RADIO

Salena Zito reveals WHY Trump said “Fight! Fight! Fight!”

“I have a new purpose,” then-candidate Donald Trump told reporter Salena Zito after surviving the assassination attempt in Butler, Pennsylvania. Salena joins Glenn Beck to reveal what Trump told her about God, his purpose in life, and why he really said, “Fight! Fight! Fight!”, as she details in her new book, “Butler: The Untold Story of the Near Assassination of Donald Trump and the Fight for America's Heartland”.

Transcript

Below is a rush transcript that may contain errors

GLENN: Salena, congratulations on your book. It is so good.

Just started reading it. Or listening to it, last night.

And I wish you would have -- I wish you would have read it. But, you know, the lady you have reading it is really good.

I just enjoy the way you tell stories.

The writing of this is the best explanation on who Trump supporters are. That I think I've ever read, from anybody.

It's really good.

And the description of your experience there at the edge of the stage with Donald Trump is pretty remarkable as well. Welcome to the program.

SALENA: Thank you, Glenn. Thank you so much for having me.

You know, I was thinking about this, as I was ready to come on. You and I have been along for this ride forever. For what?

Since 2006? 2005?

Like 20 years, right?

GLENN: Yeah. Yeah.

SALENA: And I've been chronicling the American people for probably ten more years, before that. And it's really remarkable to me, as watching how this coalition has grown. Right?

And watching how people have the -- have become more aspirational.

And that's -- and that is what the conservative populist coalition is, right?

It is the aspirations of many, but the celebration of the individual.

And chronicling them, yeah. Has been -- has been, a great honor.

GLENN: You know, I was thinking about this yesterday, when -- when Elon Musk said he was starting another party.

And somebody asked me, well, isn't he doing what the Tea Party tried to do?

No. The Tea Party was not going to start a new party.

It was to -- you know, it was to coerce and convince the Republican Party to do the right thing. And it worked in many ways. It didn't accomplish what we hoped.

But it did accomplish a lot of things.

Donald Trump is a result of the Tea Party.

I truly believe that. And a lot of the people that were -- right?

Were with Donald Trump, are the people that were with the Tea Party.


SALENA: That's absolutely right.

So that was the inception.

So American politics has always had movements, that have been just outside of a party. Or within a party.

That galvanize and broaden the coalition. Right? They don't take away. Or walk away, and become another party.

If anything, if there is a third party out there, it's almost a Republican Party.

Because it has changed in so many viable and meaningful ways. And the Tea Party didn't go away. It strengthened and broadened the Republican Party. Because these weren't just Republicans that became part of this party.

It was independents. It was Democrats.

And just unhappy with the establishment Republicans. And unhappy with Democrats.

And that -- that movement is what we -- what I see today.

What I see every day. What I saw that day, in butler, when I showed I happen at that rally.

As I do, so many rallies, you know, throughout my career. And that one was riveting and changed everything.

GLENN: You made a great case in the opening chapter. You talk about how things were going for Donald Trump.

And how this moment really did change everything for Donald Trump.

Changed the trajectory, changed the mood.

I mean, Elon Musk was not on the Trump train, until this.

SALENA: Yeah.

GLENN: Moment. What do I -- what changed? How -- how did that work?

And -- and I contend, that we would have much more profound change, had the media actually done their job and reported this the way it really was. Pragmatism

SALENA: You know, and people will find this in the book. I'm laying on the ground with an agent on top of me.

I'm 4 feet away from the president.

And there's -- there's notices coming up on my phone. Saying, he was hit by broken glass.

And to this take, that remains part of this sibling culture, in American politics.

Because reporters were -- were so anxious to -- to right what they believed happened.

As opposed to what happened.

And it's been a continual frustration of mine, as a reporter, who is on the ground, all the time.

And I'll tell you, what changed in that moment.

And I say a nuance, and I believe nuance is dead in American journalism.

But it was a nuance and it was a powerful conversation, that I had with President Trump, the next day. He called me the next morning.

But it's a powerful conversation I had with him, just two weeks ago.

When he made this decision to say, fight, fight, fight.

People have put in their heads, why they think he said it. But he told me why he said that. And he said, Salena, in that moment, I was not Donald Trump the man. I was a former president. I was quite possibly going to be president again.

And I had an obligation to the country, and to the office that I have served in, to project strength. To project resolve.

To project that we will not be defeated.

And it's sort of like a symbolic eagle, that is always -- you know, that symbol that we look at, when we think about our country.

He said, that's why I said that. I didn't want the people behind me panicking. I didn't want the people watching, panicking.

I had to show strength. And it's that nuance -- that I think people really picked up on.

And galvanized people.

GLENN: So he told me, when he was laying down on the stage.

And you can hear him. Let me get up. Let me get up.

I've got to get up.

He told me, as I was laying on the stage. I asked him, what were you thinking? What was going through your head? Now, Salena, I don't know about you.

But with me. It would be like, how do I get off the stage? My first was survival.

He said, what was going on through his mind was, you're not pathetic. This is pathetic.

You're not afraid. Get up.

Get up.

And so is that what informed his fight, fight, fight, of that by the time that he's standing up, he's thinking, I'm a symbol? Or do you think he was thinking, I'm a symbol, this looks pathetic. It makes you look weak.

Stand up. How do you think that actually happened?

SALENA: He thinks, and we just talked about this weeks ago. He -- you know, and this is something that he's really thought about.

Right? You know, he's gone over and over and over. And also, purpose and God. Right? These are things that have lingered with him.

You know, he -- he thought, yes.

He did think, it was pathetic that he was on the ground. But he wasn't thinking about, I'm Donald Trump. It's pathetic.

He's thinking, my country is symbolically on the ground. I need to get up, and I need to show that my country is strong.

That our country is resolute.

And I need people to see that.

We can't go on looking like pathetic.

Right?

And I think that then goes to that image of Biden.

GLENN: You have been with so many presidents.

How many presidents do you think that you've personally been with, would have thought that and reacted that way?

SALENA: Probably only Reagan. Reagan would have. Reagan probably would have thought that.

And if you remember how he was out like standing outside.

You know, waving out the window. Right?

After he was shot.

GLENN: At the hospital, right.

SALENA: Had he not been knocked out, unconscious, you know, he probably would have done the same thing.

Because he was someone who deeply believed in American exceptionalism.

And American exceptionalism does not go lay on the ground.

GLENN: And the symbol.

Right. The symbol of the presidency.

SALENA: Yeah. Absolutely. And I think that affects him today.

GLENN: So let me go back to God.

Because you talked to him the next day. And your book Butler.

He calls you up.

I love the fact that your parents would be ashamed of you. On what you said to him.

The language you used. That you just have to read the book.

It's just a great part.

But he calls you the next morning. And wants to know if you're okay.

And you -- you then start talking to him, about God.

And I was -- I was thinking about this, as I was listening to it. You know, Lincoln said, I wasn't -- I wasn't a Christian.

Even though, he was.

I wasn't a Christian, when I was elected. I wasn't a Christian when my son died.

I became a Christian at Gettysburg.

Is -- is -- I mean, I believe Donald Trump always believes in God, et cetera, et cetera.

Do you think there was a real profound change at Butler with him?


SALENA: Absolutely. You know, he called me seven times that day. Seven times, the take after seven.

GLENN: Crazy.

SALENA: Talked about. And I think he was looking for someone that he knew, that was there. And to try to sort it out.

Right? And I let him do most of the talking. I didn't pressure him.

At all. I believed that he was having -- you know, he was struggling. And he needed to just talk. And I believed my purpose was to listen.

Right? I know other reporters would have handled it differently. And that's okay. That's not the kind of reporter that I am.

And I myself was having my own like, why didn't I die?

Right?

Because it went right over my head.

And -- and so I -- he had the conversation about God.

He's funny. I thought it was the biggest mosquito in the world that hit me.

But he had talked profoundly about purpose. You know, and God.

And how God was in that moment.

It --

GLENN: I love the way you -- in the book, I love the way you said that as he's kind of working it out in his own he head.

He was like, you know, I -- I -- I always knew that there was some sort of, you know -- that God was present.

He said, but now that this has happened.

I look back at all of the trials.

All of the tribulations. Literally, the trials.

All of the things that have happened. And he's like, I realized God was there the whole time.

SALENA: Yes. He does. And it's fascinating to have been that witness to history, to have those conversations with him. Because I'm telling you. And y'all know, I can talk. I didn't say much of anything.

I just -- I just listened. I felt that was my purpose, in that moment.

To give him that space, to work it out.

I'm someone that is, you know, believes in God.

I'm Catholic. I followed my faith.

And -- and so, I thought, well, this is why God put me here. Right?

And to -- to have that -- to hear him talk about purpose, to hear him say, Salena. Why did I put a chart down?

I'm like, sir. I don't know. I thought you were Ross Perot for a second.

He never has a chart. And he laughed. And then he said, why did I put that chart down?

By that term, I never turned my head away from people at the rally. That's true.

That relationship is very transactional. It's very -- they feed off of each other.

It's a very emotive moment when you attend a rally. Because he has a way of talking at a rally. That you believe that you are seeing.

And he said, and I never turn my head away.

I never turn my head away.

Why did I turn my head away?

I don't remember consciously thinking about turning my head away. And then he says to me, that was God, wasn't it?

Yes, sir. It was. It was God.

And he said, that's -- that's why I have a new purpose.

And so, Glenn. I think it's important, when you look at the breadth of what has happened, since he was sworn in.

You see that purpose, every day.

He doesn't let up.

He continues going.

And it brings back to the beginning of the book.

Where you find out, that there was another president that was shot at in Butler.

And that was George Washington. And how different the country would have been, had he died in that moment.

And now think about how different the country would be, had President Trump died in that moment. There would be --

GLENN: We're talking to -- we're talking to Salena Zito. About her new book called Butler. The assassination attempt on President Trump. And it is riveting.

And, you know, it is so good. I wish the press would read it. Because it really explains who we are, who Trump supporters are. Who are, you know, red staters. It is so good at that. She's the best at that.