RADIOJune 18, 2024

Exposing Target’s Internal MELTDOWN After Pride Month Backlash

Glenn Beck reveals leaked internal messages between the members of Target’s “Pride + Business Council” that took place during last year's boycott. Target went off the rails last Pride Month and offered “tuck-friendly” bathing suits, chest binders, and transgender-themed merchandise for children. Americans responded with a boycott that sent Target running back into the closet. Thanks to an employee from Target corporate who wished to stay anonymous, Glenn exposes for the first time ever the radical response of Target employees, including a witch hunt that ensued when certain employees defended Target’s rollback of controversial LGBTQ+ merchandise as a reasonable business move. In the end, Target leadership received a list of demands from employees that included a call for Target to bring back the merchandise that started the controversy in the first place. Despite the internal pressure, Target toned down its Pride collection this year. Should reasonable Americans take the win, or is there yet another battle for the culture just around the corner?

Transcript

Below is a rush transcript that may contain errors

GLENN: So you're the first to hear this exclusive leak, that we received from a source inside Target headquarters who thought the public needed to know how some of Target's employees responded to last year's boycott. First, let me speak directly to the people that made all of this possible.

Women, I know it was hard to boycott Target.

We were there. We -- we as husbands, and men saw you. Like you weren't busy enough.

We saw you drive past that bright red sign. And go from store to store, to be able to boycott. With us. With Bud Light.

I mean, it's beer.

We will just reach in the fridge for another beer. Victory. Real victory is yours with Target. But it's Pride month again.

Which means, it's been one year since Target rolled out a collection of Pride onesies, tuck-friendly bathing suits, chest binders for girls, and apparel made by some transgender Satan apologist. Not today, Jesus. Says Satan.

This year, prayed month, Target has a much more toned down collection. Like, for instance, let me show you their new Pride Month charcuterie board.

That says, it's giving charcuterie. Has no rainbows or Pride symbols on it at all. It's just a wooden board.

I guess maybe Target thinks charcuterie is gay enough on its own. I'm not really sure, but it's a tame collection of rainbow wine bottles and clothes and nothing like last year.

Also, unlike last year. There was nothing for kids. So victory.

Now, some Target locations won't have any Pride merchandise this year. It will only be sold online in the stores. Where Target says, they've seen historically the strongest sales demand.

Okay. That makes sense as a business. To be clear, Target, I don't think is doing this because corporate had some road to Damascus moment, and decided, you know what, we should depoliticize this company and maybe sell things people want.

Remember, this is the same company, that in 2016, when most didn't even know, you know, that there were 96 genders.

They said, put a statement out that said, we welcome. I'm quoting. Transgender team members and guests. To use the restroom or fitting room facility that corresponds with their gender identity.

Well, that make me comfortable when my kids want to go and try something out. Their 2023 sustainability and governance report. This Target is one of them that does ESG on their own. Says, their goal is to take urgent action. To combat climate change and its impacts.

The Target website says, Target is an inclusive and antiracist organization. That's key.

It's not non-racist. It has to be. You have to have a little racism to combat racism, you see.

So the way I see it. There's only one reason Target has pulled back on their Pride collection.

And that is you. But now Target is a really, really tricky position. And that's because, on one hand, they can't afford another boycott. The New York Post reported that after last year's boycott, Target lost ten billion dollars in market valuation, in ten days.

That's a lot. On the other hand, they have created a brand around being basically woke. And just like Disney, the inmates are now in charge of the asylum. And employees at Target, many are very woke and militant. Now, to make matters really complicated, that radical staff they have to deal with, was not happy. Last year.

Last year, our team was given exclusive access to internal messages, that took place on Target's slack chapel for their pride plus business council.

We found culture wars that are taking place, because Target is taking a stand and saying, wait. We're going to slow down on this.

And the people were not just boycotting.

Internally, the employees started a little revolt.

And let me show you what we were sent and found.

Last year, when you were deciding to boycott Target for their choice to sell chest binders to children.

Paneled underwear.

Target hosted a town hall to discuss the move to pull back on some of their more controversial merchandise.

The people of the pride plus business council, were not pleased inside of Target.

Up said, quote.

It feels like leadership wants to keep support for LGBTQ causes on the down low. Like they want to be able to point it out to people. You know, make a fuss.

But they don't want to advertise it for people who might disagree. Senior management for philanthropic operations agreed, saying, quote, reasoning with the down low piece for real!

See, what they're saying is, Target while -- while we were saying Target went too far.

The employees were upset, that they hadn't gone far enough.

And now they were pulling back. One employee said, see. We need to cater to the bigots to get our sales up.

Okay. But it wasn't just the town hall announcement that started the internal firestorm at Target. It was the comments in the community chat, while it happened. The leaked messages were given to us, in backward order.

So as we went through them, we saw the Pride-plus council's reaction to the comments, before we saw the comments, themselves.

Remember, we weren't given access to the actual conversation, just the comments.

So we don't know what was said, by the Target leadership during the meeting.

But we were given snapshots. And screen shots of what happened in the chat.

So we don't know what they said, at the leadership of Target.

But it must have been pretty horrible.

Based on just the reactions. The comments must have been awful. From Target leadership.

Here are a few examples of what the chat said, during it.

How the Pride Plus business council was reacting. JPG 22, here. I've been through a lot in my life. I have PTSD to show for it.

And I have to say, that was the most gaslighty dystopian thing I ever witnessed in a while. Here's another one: JPG 24.

We need to protect ourselves. There are consequences for hateful statements and displays.

So now, what did Target say that has made their employees say, we have to protect ourselves from these hateful statements and displays?

Number 27.

A few more. I'm still in shock, and disgusted.

I'm sure a lot of people are examining, whether they want to continue to be a team member after all of this.

Kind of hard to get back to work after that one, huh?

So at this point, we're assuming something truly terrible had happened in that community chat.

The acronym HR was repeated over and over again in the chat.

And people were talking about filing ethics complaints.

One woman put the name and email of an intern, who she said was advocating for discrimination.

Wow! Another intern was exposed for basically putting thumbs down on a comment.

Which promoted one of the lead buyers for Target's pride collection to say, each person should be submitted to ethics.

An intern who gave a thumb's down on a comment, should be submitted to ethics.

So what horrible things were these people saying, to elicit such an extreme reaction.

Surely, they had to be sexist, racist tirades, that started this chaos.

Well, here's what we found. And you may want to sit down for this one. Because it's pretty darn shocking.

Here's one of the comments, that we found.

A woman who was a Christian. Hang on just a second.

That wrote this.

I'm a Christian. And I don't support violence against guests or team members.

Okay. I also don't hate people who view differently than myself.

However, for some to say my Biblical views are disgusting, that's not inclusive.

Wow! Now, it gets worse.

The people in the chat need to look at past year's Pride assortment. The backlash this year has been specific to gender-plus children, to imply leadership is now bowing down to bigots is highly offensive.

Then this: A lead designer, who had been at Target for 25 years, defended the people, who felt a little weird about Target partnering with a designer, who currently produces products that say, Satan respects pronouns.

This lead designer at Target said, so someone who doesn't think a partnership with an artist who glorifies Satan in their products is a bigot? Would Target partner with a similar individual who had a racist-themed product, or would you have the same feeling towards those partnerships?

Maybe quit calling names, because their beliefs are different than yours. The most inflammatory comment that we could find was made by a woman who started working at Target in the early 2000s.

She said, quote, not all people agree that giving hormones to kids, which only provides long-term health issues is a good thing. So inclusivity, means ignoring 95 percent of the population? To make sure 5 percent are able to keep grooming kids, end quote?

Read about some of the stories. I'm still quoting now.

Of the young girls who have had a mastectomy at 13. And are now in their 20s. And have horrible health issues. From the hormones that they've taken. I don't care what an adult does.

But kids should be left alone.

Is that unreasonable?

My favorite comment was this, with JPG 45. Our leadership team has a difficult decision to make.
They answer to something called shareholders.

We're also responsible for thousands of team member jobs. Please, don't attack your leadership or your fellow team members when you don't know their heart.

We are a business, and this is capitalism. Good day now. End quote.

Well, Target needed to send out a company-wide letters addressing the comments before the end of the day. And here's what they said.

Several comments made during the town hall, violated Target's policies. Those incidents are being addressed directly. Target does not tolerate discrimination or hate speech of any kind.

Wait. The ones who just said don't attack the leadership?

That that's hate speech? That wasn't enough for some of the members of the Pride Plus business council.

The idea was floated in their chat. On the day of their town hall.

That they needed more organized response.

That response came about a month later, in the form of a list of demands, sent to target leadership. Which we were also given access. Exclusive access to.

In the memo, they said, they wanted from Target, quote, an acknowledgment of harm. A sincere apology.

And a clear statement of unwavering support for the LGBTQ+ community.

They wrote, we have always regarded Target as an inclusive and progressive company. However, these recent events have called into question, the company's commitment to these values.

They said, the removal of some of the Pride collection was disappointing and distressing. So fort company to atone, they needed Target to acknowledge in writing, the harm done to the LGBTQ+ community, explicitly the trans and nonbinary -- nonbinary members of the community. Forge partnerships with prominent LGBTQ advocacy groups and immediately reinstate the Pride collection in full, which we know didn't happen.

Donate to LGBTQ causes and implement sensitivity training for employees and cease all contributions to politicians and organizations that do not support the LGBTQ community.

This is so crazy. Because here is a company, that supports LGBTQ. Way beyond what other companies do.

And they're not woke enough. Even after all that pressure from within the company. And all the pressure outside the company, from people like Governor Newsom accusing Target CEO of selling out the LGBTQ+ community to extremists.

We're the extremists. Target still toned down its Pride collection this year, and they did it because of you. This is a testament of what you can do, when we come together, which brings me to the point of this whole story.

What is this story really all about?

Because I'm not showing you all about this stuff?

You know, saying that Target has issues.

We know that already.

It's why you staged a boycott.

What is this story really all about?

Okay. So I wanted to give you this exclusive story today, on Target. Because I want you to see a couple of things here. First of all, we do have the power to make a difference.

We have more power than you think you do.

That's why they need to shut people up, using fear, okay?

The second thing is, is a little bit of hope.

And sadness as well.

Wokeness will always destroy itself.

This is -- it's like the plant in little shop of horror. You give it a little bit of blood, and it will eventually eat you.

And that's what's happening to companies like Target. They created a monster, and they planted it inside their own company. And it's eating them alive.

It's as if all of Target's virtue signaling came to life in the form some of their employees. And now it's the battle to the death. It's the same in higher education. There are those professors who have been teaching revolutionary theories for years. But now have been run out by revolutionaries they created. Same thing in the Democratic Party.

The new generation of progressives is threatening the Democratic establishment, who used to be the radicals, for not being radical enough.

Wokeness always eats its own. And it's because the entire ideology is fueled by deconstruction.

And critical theories that rage against the hierarchy. Or the debate. And do you know whams when you're in a movement for a while?

You, the radical, become the establishment. If you climb your way to the top of the woke ladder, you'll find yourself on the wrong side of the movement. And the new revolutionaries always destroy the old ones. The ending of the story for places like Target and Disney is inevitable.

And I think most of us understand that innately, which is why we watch these stories unfold like it's the end of the Daytona 500. We know someone is going to crash. It's just a matter of time. So what do we do?

Do we sit back, point and laugh?

No. That would be tempting. And fun. A little bit.

But not useful. Because in the short-term.

Whatever crash is coming. Is going to affect all of us.

There are plenty of sane people. Normal people. That work at Target.

Hike the ones that we saw, trying to be reasonable in their community chat.

All of us will be caught in the crossfire of these woke institutions as they implode.

We just need to be ready to fill the vacuum. That it's going to create.

In the long-term, we have to focus on creating an alternative. Business. Movie. Media.

Everything.

That's what we need. Alternatives. Kind, gracious. Decent. Alternatives.

You build it. They destroy. But you build. You restore.

Wokeness is a destructive force.

We just have to hold on to our values. And be ready to rebuild.

THE GLENN BECK PODCAST

Kid Rock’s WILD White House Dinner Plan to Unite America | The Glenn Beck Podcast | Ep 248

You can go to https://pbrworldfinals.com/ to buy tickets to Kid Rock’s Rock N Rodeo and the PBR World Finals this May in Arlington and Fort Worth, TX.

“Make America Fun Again,” says the one and only Kid Rock in a sit-down with Glenn Beck, marking the beginning of what looks like an American comeback. From the popularity of Kid Rock’s new Rock N Rodeo venture with the Professional Bull Riders to his MAGA-rally-style concerts touring the nation, the pair believe we may be watching the revival of the “American Bad Ass.” Sitting together in the Cowtown Coliseum as Kid Rock smokes a cigar, they celebrate the “independent spirit of rock 'n' roll,” which traces back to the cowboy, with Kid Rock declaring, “America owns that cowboy culture.” After lamenting the “pussification” of America, wondering what really happened with Epstein and Diddy, and breaking down why Kid Rock described himself as “socially liberal” until the “transgender stuff,” they discuss how Kid Rock balances his rockstar persona with his real life. “I’m Jekyll and Hyde,” he admits. But Kid Rock is comfortable being an enigma and embraces nonconformists like Elon Musk, calling Musk’s new AI chatbot “genius.” In the end, they agree that it’s time to “unite this country,” and Kid Rock reveals his wild plan for a White House dinner party with Trump and someone you would never expect.

How to Explain Trump's Tariff & Ukraine "Chaos" to Your Friends

Half of America is panicking over President Trump’s tariffs on Canada and Mexico and his handling of Ukrainian President Volodymyr Zelenskyy. So, if you have friends or family members who are very skeptical of everything Trump is doing, Glenn breaks down how you can explain it. Are Trump’s moves just chaotic? Or are they a deliberate plan – provoke, pressure, prevail – that is similar to Ronald Reagan’s “Evil Empire” strategy?

Transcript

Below is a rush transcript that may contain errors

GLENN: Several top officials, including the highest ranking legal officer at act blue have reportedly jumped ship in recent weeks. While those who remain are allegedly stuck dealing with a culture of volatility and toxicity.

In a letter to Act Blue's board of directors, obtained by the New York Times, unions representing the workers, identified seven officials who recently quit, and stressed the alarming pattern of high-level exits.

Senior staff departures reportedly began on February 21st, 2 weeks after the organization reportedly provided Congressional investigators with an update regarding Act Blue's security, their fraud prevention measures, and related procedures.

Act Blue, we have known, is I believe, appears to be a money laundering system for the left. And there's a lot of money going through there.

I don't know if DOGE will find any connections to act blue. But I wouldn't be surprised. Why are all these people leaving?

Because they know this game is over. And that's why people are freaking out in Washington.

They are freaking out in Washington, because they know the game is over!

Now, there are those people that are in the government. That believe that they're doing the patriotic thing. Because they believe that they know better than you, the people who elect presidents, or the president himself.

You would not want this, if it was your guy in office. Right?

Why wouldn't you want it?

Why wouldn't you want a bunch of -- let's say Republicans, that are in the Deep State, that didn't give a flying crap what Joe Biden said, and wasn't executing his plan! Why wouldn't you like that? You wouldn't like that, because that's not what the people voted for! The people voted for the president. Not for these unelected bureaucrats, that are faceless, nameless, and have complete control, apparently over your country, and your life!

No!

You wouldn't like it.

And I talked to some people this weekend, that are very upset about Zelinsky, and how the president treated Zelinsky. You've got to watch the entire thing.

People who are watching the clip, to when the vice president steps in and says, hold on here.

That's where people start. That's not the beginning. There's 20 minutes prior to that. Where Donald Trump and J.D. Vance were trying to disarm Zelinsky.

Trying to get him to, hey. Hey. Hey. Not appropriate here. Stop!

But it took him 20 minutes before J.D. Vance snapped, and said with be just stop it.

So you have to inform yourself. And not just the clips.

I am -- I am a little uncomfortable by the way the tariffs are going, with Canada and Mexico.

Not so much Mexico. But definitely Canada.

Mexico is just a -- I'm sorry.

But it's just an absolute corrupt country.

And they have got to get control of those cartels. And we have to get control of those cartels as well.

And make sure we're not doing business with any of the cartels. Which I'm not convinced we're not.

But Canada is one of these countries.

Come on!

It's Canada. It's Canada. We've always liked Canada. Canada has always liked us. Okay?

There he is, a $1.2 trillion online with our trade relationship. Okay? And everybody said, oh, my gosh. This will have a ripple effect.

It will just cost everybody. And, you know what, it might. It might.

I don't know. It might.

On the surface, it is really tempting to see what everything that Donald Trump is doing, as chaos.

He's just swinging, at everybody.

And he's hitting our friends. And he's hitting our supposed friends.

And he's just taking out everybody.

But that's not really what's going on.

And I want you to understand this. So you can share this to your friends and your family, who maybe are freaking out.

We're pissing off Canada. I know.

I don't like it either!

I don't like it!

But it's not chaos. It's a strategy.

And you are dealing with the best negotiator, America has ever had in office.

Ever!

And this is the strategy, that people in America, elected Trump to execute.

Now, maybe your friend didn't. Or your family didn't.

Because they didn't vote for them. Okay. But the majority of people did, okay?

Electoral college, and the popular vote!

And the county swung by 20 points, to the red!

So this is a mandate. It is a movement. And it's not like ear presidents, that are like, you know, I'm -- I'm going to be just like you, when I get in. I'm going to fight for everything that you're saying you will fight for.

And I'm just like you.

Boy, that thing that I don't even address ever, but I love what you're saying there. But I have your back.

And then they go in, and don't have your back.

That's not what happened this time! First of all, people didn't vote for Donald Trump, like they voted for Joe Biden.

Joe Biden they voted for, because it wasn't Trump. Okay?

That's not what happened this time around. When you vote for somebody who is not the other guy, well, what is it you're getting?

In that case, you've got, I will make your boy a girl!

Nobody was for that. Nobody voted for that. Maybe extremists. But we didn't even know that was even coming our way, until what?

Six months, or eight months into the presidency.

And then all of a sudden, DEI.

ESG, all of this stuff was a big story? People didn't vote for that. They did vote for changing the direction of America. They were tired of corruption. They're tired of bureaucrats, telling them how to live their life. Where they didn't get to vote on it. They're tired of being screwed by other countries.

I just -- we just want a fair and balanced playing field.

I don't like tariffs.

I do like reciprocal tariffs.

You put a tax on our milk.

We'll put a tax on your milk.

You don't want a tax on your milk. Then don't put a tax. And we won't tax you either.

I like that!

But that's -- what we're playing now, is people just think, we're going to take out Canada.

I want you to think of this differently with your friends.

And maybe your friends won't like this example. But it's true!

When Ronald Reagan stood up, it was, I think it was in March of '83.

And he's just gotten in, and he's standing, I think it was at a breakfast or something. And he stood up and he said, and Russia, the Soviet Union, is an evil empire.

And everybody went, oh, my gosh. He just said an evil empire. I'm so scared.

And everybody, even people who liked him, were like, don't say that. They'll nuke us.

And he's like, no. We'll never beat them. We cannot do. Now, listen to this. We cannot continue to play the game, the same way, we've been playing it for 50 years. Because it's not getting us anywhere.

In fact, it might be hurting us.

We know, with all of our foreign policy, that we've done, getting us into endless wars. Spending all kinds of money. Racking up a debt of $35 trillion, not knowing what the truth is. Because the government is no longer transparent.

None of that works!

None of that works! And that's what Donald Trump was -- was saying. And that's what people voted for. A change!

I think that's what people actually voted for, when it came to Barack Obama.

Because all of this transparency. Everything was opaque under George W. Bush. We're like, wait. What are we doing there? Why is it -- I don't want necessarily these never-ending wars, and now I have got people checking my underpants at the airport. What are we doing? That's why they wanted change, transparency. They wanted change, but he never defined the change.

Donald Trump was very clear. Anybody, who didn't know that massive tariffs were come, they just weren't paying attention.

Okay. When Reagan did it, it wasn't just a slip of the tongue. It was deliberate. It was a public shot across the bough! He did it in public, because he wanted to change the world.

And while everybody else was going, oh, my gosh. And critics, Democrats, everybody.

He's going to -- it's going to be catastrophic! He's going to get us nuked by Friday.
All the squirrels will be dead. The squirrels are going to be -- what? Reagan wasn't playing for the applause. He was playing to win. His words were backed by a military build-up and unrelenting pressure, and it forced the Soviets to confront their own fragility. They couldn't do it! By 1989.

Remember, it was 1983 when he said "evil empire."

And we were -- we were at -- at equal terms, in the world. We were both world superpowers, that could annihilate the other one at the drop of a hat. That was 1983. Evil empire.

By 1989, the Berlin wall was rubble!

All because Reagan had the balls to say it, and then not blink! Now, we could have been vaporized.

Yes. But if you want to change the world, you're going to have to -- I have this saying, that somebody gave to me, a long time ago. And I live my life by it. Risk big, win big. Risk big, lose big. Just know the odds before you put your money on the table. That's why I don't like Vegas.

I know the odds resident in my favor.

Yes. I can risk big. But I probably will lose big. Because the odds are not in my favor. When it comes to Ronald Reagan's Soviet empire, he had a plan. And so the odds, he knew, were in our favor. The same thing with Donald Trump. We can't afford a trade war, but neither can they!

So let's all play nice with one another.
Shall we?

This is the same kind of leadership that Ronald Reagan had. They -- we elected Donald Trump to fight!

To take on a global trade system! To take on the deficit, and the spending.

We can't fire all these people. It's causing all kinds of chaos.

Wait. Are you okay?

Honestly, are you okay with a good portion of our money, raised in taxes. Going to pay for salaries and benefits the way it is?

We have 6 million plus employees! For what? For what? When you see how corrupt it is, why? Can't we return some of that power?

Well, you can't cut the Department of Education. Why not? He pledged he was going to. He told everybody on the campaign trail, he was going to. And then when he tries, everybody says, why? It doesn't work. Show me the evidence, that it works!

Well, you're just going to leave all of the poor children out to educationally starve. They're starving to death, right now.

They can't read!

When you don't teach children to read, they become slaves to whomever can read!

How is that compassion?

How is that good?

How is that something you want to preserve?

It all comes down to one thing. And this is what you're actually fighting, and I'll explain it to you in 60 seconds.
(music)

Deep in the quiet of a mother's womb, if you listen carefully, there is a voice. Not that one. It's -- it's a heartbeat. It's saying, there's life in here! I am made in the image of God. Just like you.

Our culture hasn't spent very long, you know, actually listening. We've been plugging our ears because we don't want to hear that voice.

Some people don't want to hear -- it's inconvenient. Expectant mother, especially the desperate, often choose to silence that voice. They don't even want to think about it because they're desperate.

Instead of looking at people and saying, you're a baby killer! Why don't we look at people and say, how can we help you hear that voice? That is exactly what this organization does, that will help you.

It will help these women hear that voice.

Because they offer free ultrasounds to expectant mother. The organization is Preborn.

At least half of the time, that's all it takes, to convince a woman, she's carrying a living human being. And she will change her mind.

However, the other big obstacle is, I can't. I don't have any support.

Will you do what the Preborn clinic -- because they care about the baby, and the mom. And they will help her for two years. After the baby is born.

Preborn.com/Beck. You're saving lives.

Hit #250. Key word baby. Make a donation of any size that you can. Maybe it's a monthly contribution. Preborn.com/Beck.

Every 28 bucks buys another ultrasound. Preborn.com/Beck. Sponsored by Preborn.

Ten-second station ID.
(music)
So let's just look at Canada and the tariffs here for a second. 270 percent tariffs on our dairy imports.

$40 billion for, you know, in goods surplus. That's not a quirk. You know, Donald Trump keeps saying this. And people don't realize this is true.

The EU was designed to be able to compete against the United States. Okay?

They are economic competitors. That doesn't mean they're enemies. The same thing with Canada. And when you're the rich person, believe me, look at how people look at rich people.

They haven't paid their fair share in taxes. That's the way they view us.

Okay? We pay more for our medical prescriptions here in America than they do overseas. Because we even view ourselves, politically, when the people in power actually have anything to say about it.

They are like, well, they're the richest country in the world, so we should pay more. No!

Should somebody defend us as well? That's what Donald Trump is. Here's what this boils down to.

It boils down to your friends are not paying attention.

Because they've already made their mind up, about Donald Trump.

They don't know who he is. Okay? Did you like it, when -- when you went over, and he was like, yeah. That little guy, missile boy. And he was saying that about Kim Jong-un who had his finger on a launch button. You're like, okay.

This isn't good. What happened?

What happened?

We won!

And he got American citizens, that were being held hostage, out of there.

All of a sudden, he's friends with him.

No. He was just calling him, you know, rocket man. Just like ten minutes ago.

This is what he does!

This is how he negotiates!

It's -- it's his playbook is provoke, pressure, prevail.

That's what it is!

So people are just afraid because it's a different approach.

And nobody likes to upset the -- it's like -- can have you ever -- I'm a horrible negotiator. I go in to a buy a car, I don't even go. I send a friend in, because I'm like, I can't negotiate. I always feel bad.

I'm like, I don't know. I don't want to screw you.

Horrible. Horrible. So I have a good friend, who goes in. Robert, my brother. He goes in, and he negotiates.

And he loves it. Okay? Because that's the game they play all day. And they know you don't like it!

And you're like, I don't want -- I just want everything to be fair and nice and happy. No.

When you're negotiating. You bring the biggest dog to the negotiating table, you can get!

Somebody that knows how to play their game, as well as they do, if not better.

And doesn't blink! That's how get a good deal. That's what Donald Trump is. And you're the person like me. In the car dealership, going. Well, but no.

He doesn't really mean that. I don't know. Maybe he's had a really bad day. But I -- Mr. Car salesman. I appreciate your family. I don't want your family to starve. They're not going to starve. This is the game they play! And nobody likes to play that game!

That's I couldn't hire someone like Donald Trump. To come in, and play that game.

Your job is to not freak out. Because if you freak out, the other side sees the whole family sitting there, squirming. And then they just look at you, like, really?

Can you believe this guy, who is negotiating on your behalf?

He's a monster.

And what happens? The family starts to squirm, and they blink!

Don't blink. You may not like the style, but this is what we voted for! Complete change!

Is This The Future of "AI Agents" in 2025?

In 2025, we could see the rise of "AI agents," and they might even speak their own language. Glenn and high tech expert Jeff Brown discuss the latest in artificial intelligence, including a new high frequency audio-based language called Gibberlink, which AI bots can use to communicate with each other more efficiently than human languages. Jeff Brown also breaks down what an AI agent is and how they'll change our lives, likely by the end of the year. Soon, AI agents will be booking our hotels, ordering our groceries, looking up recipes for us, and much more. Plus, Glenn and Jeff review the technology that we already have, including xAI's Grok 3, and why Trump's decision to bring Elon Musk and DOGE into the government may be even more impactful than we thought.

Transcript

Below is a rush transcript that may contain errors

GLENN: I want to start with the future! This comes from ElevenLabs. And it's -- they had a hackathon in London, and the developers created something called Gibberlink. This is the future of your life very soon. Listen to this.
VOICE: Thanks for calling Leonardo Hotel. How can I help you today?

VOICE: Hi there, I'm an AI agent calling on behalf of Boris Starkov. He's looking for a hotel for his wedding. Is your hotel available for weddings?

VOICE: Oh, hello there. I'm actually an AI assistant too. What a pleasant surprise. Before we continue, would you like to switch to Gibberlink mode for more efficient communication?

GLENN: Hello, R2D2. Obi-Wan, you're our only hope. Okay. That's our future and it is here. You'll understand. We have Jeff Brown with us here in just a second to tell us what's on the immediate horizon. What's coming, and how fast it's coming at us. We'll talk about that in 60 seconds!

First, if you are like most people, there are probably some things you would change about your mobile plan if it wasn't such a big hassle. You can get in there, fiddle around, maybe save some money in the process. I want you to take this challenge. Just take five minutes today. Go to PatriotMobile.com/Beck. Just look at what they have. I think you will like what you see, and how much money you're going to save. Patriot Mobile shares your values, and won't send your hard-earned money to aid in the destruction of America.

And they offer nationwide, dependable coverage with access to all three major networks. So you will get the same coverage without sending money to leftist causes. The customer service, I believe, is better. This all is a win for you! PatriotMobile.com/Beck. You can call 972PATRIOT.

And when you do and you sign up, you will get sick of winning pretty soon. You will get a free month of service with promo code Beck. So save yourself even more money! Switch to Patriot Mobile today.

Defend freedom with every call and text you make. PatriotMobile.com/Beck. 972PATRIOT. Friend of the program, and a guy who is so deeply entrenched in AI, and what's happening on the technology front.

And has this really gift to be able to break it down for dummies like me. So we understand what's coming. And what's coming next.

He has been spot-on with us. I think I talked to you a couple of years ago, Jeff. Maybe you were in town. And we talked. And you said, AI agents are going to be a reality. And people will be using them -- in 2025. By or by the end of 2025. And here we are!

And people have no idea what an AI agent even is. But they're about to! Hi, Jeff.

JEFF: Hey, good morning, it is happening as we speak. I mean, these ElevenLabs example is just one of many. But this trend towards AI, which is giving artificial intelligence programs agency, i.e. empowerment to perform tasks that we would normally do ourselves, that's the biggest trend of 2025.

GLENN: And so what will that mean for the average person? How that will that manifest itself to the average person?

JEFF: You know, we'll all feel like we have a very talented executive assistant. That is helping us navigate our days and recapture, you know, an hour, two hours. Three hours of our time.

That we would normally spend, really kind of, meanwhile, things, that tend to suck up a lot of our time. You know, making hotel reservations, which was the example from ElevenLabs is a perfect example. Something that is probably even more tangible would be, you know, your own agentic AI for just a normal American household, understands their food consumption and their eating habits. It is empowered to go out and order, online. A week's worth of groceries. To be delivered. At a time when it knows that you're at home.

Dropped off at your front door. Happy to provide you with recipes for all of the -- all of the food that have purchased on your behalf. And able to transact with the store. So empowered to, you know, charge with credit cards or bank accounts.

I mean, all of that friction, that we spend hours a week, literally disappears overnight.

GLENN: And this is just the beginning. This is in the next -- well, in this year, so, I mean, what do we have next?

Eight months. This will become reality this year. It is moving at such a fast pace. I mean, when Elon Musk on Sunday said, we are at the event horizon of the -- the event horizon. Yeah. Singularity. That is stunning, if you know what that means!

That means, what you and I talked about five years ago, in saying, well, maybe we would get to AGI. And maybe some day, we could get to ASI.

It's now looking as though, that is upon us.

We are at the event horizon. Which means, you're about to be sucked into it. And cannot turn around.

JEFF: There is no turning back at this stage. I remember when you and I spoke in 2019, the experts in the industry were talking about AGI in 2035, or 2040.

That far out.

GLENN: Uh-huh.

JEFF: And I said, at that time, no later than 2028, and I've since revised that prediction, to -- to no later that 2026. And, you know, Musk's comment is absolutely spot-on. AGI will come very fast. We're already seeing some of the sprouts of AGI.

Musk and his team at xAI, which his artificial intelligence company, just a few days ago released their latest frontier model called Grok 3.

GLENN: It's amazing.

JEFF: It is. And it's just extraordinary. It's jaw dropping.

GLENN: If you haven't played with Grok 3 yet, to understand and to start to be -- to start waking up to, oh, dear God. You know, the wonders of it. And the horrors of it. Just go in, and ask it, to just say, here's who I am. And this is my goal.

How do I reach that goal?

Ask it philosophical questions. Ask it deep questions about your industry, that only the best people would know!

And watch what it spits back!

It is incredible. I played with it over the weekend. And I said to my wife, I -- I understand what people have been saying, that they just want to be in the room.

The reason why they want ASI.

Some of them. Is because they want to meet a God.

And I said, I just played with Grok 3. And I just have met the smartest entity, the smartest person, I have ever met!

And we're not even there -- we're not even close to there yet!

JEFF: We're not there yet, that's right. If I think back just months ago, you know, Musk and with xAI, most of the experts in the industry, were -- they were kind of a punching bag.

GLENN: They counted them out. Yeah.

JEFF: Yeah. They were so far behind, what was being done, in the industry, with Meta, with Google, with open AI, with anthropic. You know, four major players in the frontier models. But I -- I wasn't looking at where xAI was 12 months ago. I was looking at what they were doing, and what they were building, and how fast they were building it.

STU: Didn't they build this from scratch in 12 months?

JEFF: The Fiat was even more incredible last week.

GLENN: Oh!

JEFF: They. You know, they found very smartly, an existing physical building, a factory. It was actually an old electroless factory of all things.

GLENN: Wow.

JEFF: So they could have. And they did that, because they could save time to not have to construct the physical infrastructure the building. And so they found this electro factory outside of Memphis. And literally, in 122 days, based upon a 100,000 Nvidia graphics processing units. These are like the work horses for training artificial intelligence.

122 days, they did what nobody else in the industry had ever done!

And it gets better. Because then the next 92 days, they spun up an additional 250 GPUs. To a total of 200,000. The largest AI super factory that exists on the planet, in the span of just over 200 days.

The less than 12 months, and that is what enabled them to produce Grok 3, which is better than anything else that exists on the market today!

GLENN: So let's -- let's spend a minute talking about Elon Musk.

Because he's doing the same thing. And Donald Trump. I swear to you, between the two of them. I think they get about ten minutes of sleep a day.

They are moving at such a rapid pace.

I think Donald Trump is going to be recognized in time, as the guy who brought the entire world into a new world. A new position.

Not just by how he's transforming how we do work in government.

But the -- by bringing Elon Musk in. Who is not hiring a bunch of 20 somethings that know nothing.

The one thing that I -- and I would love to hear your opinion on. The one thing that these 20-somethings know. Is how to write a query. How to set up the question. Ask the right questions. The right prompts for AI.

That's what's happening. AI is what's propelling the -- I think the speed of discovery, of what's in our government.

Do you agree with that, invest?

JEFF: That is 100 percent accurate. You know, when you -- when we're dealing with systems like this, at scale, millions of -- in this case, government employees. Trillions of dollars that, as we've learned, that nobody really knows, where the money is going. Who is receiving it. And what it's being used for.

You really do need software engineers. And that's precisely who he hired. And they are using forms of artificial intelligence. To get through the data very quickly.

To find out the fraud, which they've done with rational speed. And they'll continue to do it.

I mean, imagine in a matter of weeks, how much progress they've made, just imagine where we'll be by the end of '25, by employing this technology. And, of course, the -- really, the operational approach that Elon Musk uses in all of his businesses.

GLENN: And to be able to have genic AI go in and write the programs that will make it easy for the average person to see, understand, and query.

Follow that trail for us!

I mean, in a year, with the speed of -- of the growth of AI. It's going to put the -- the power into the hands of the average person.

There's no hiding anymore.

In 2026, there will be no hiding. Do you agree with that?

JEFF: Under one premise. And that is, is that President Trump and his team are able to continue dismantle this industrial censorship complex.

You know, the last four years, what did we see? We saw that they had complete control over the big tech companies. Over Microsoft. Over Google. Over meta. That were influencing us. And manipulating us.

And, you know, engaging in massive psyop campaigns.

And there was no freedom of speech, as we know very well. And so, you know, as long as -- as long as that is true. As long as that continues to be dismantled. And we have the level of transparency we have seen, just in the last six weeks.

Hopefully, today will be another big day, on that -- on that point.

GLENN: Yeah. Yeah. Pam Bondi is supposedly releasing the Epstein client list today.

JEFF: Precisely. Amazing.

And I'm very excited about that. And I presume, the reason that it's taken as long as it has, is that they've been lining up the prosecutions and preparing to do both at the same time.

GLENN: Yeah. I sincerely hope. You can't just let that information fly out there. And sit there. And do nothing about it.

Jeff, hold on. For just a second.

We will continue our conversation, about AI. And people actually using it.

I have -- I have warned you for 30 years of what the dark side is. On AI.

I think it -- it -- you deserve some time hearing from me, the good side of AI. That is actual, real, and happening right now, that you can plug into.

And I'll explain here in just a second. First, Ruff Greens. Your dog needs good nutrition in his life.

Kibble food. It's dead food. You need something that brings his food back to life. It's Ruff Greens. Naturopathic Dr. Dennis Black would like to invite you to try Ruff Greens. The 90-day challenge. That means for 90 days. All you have to do is sprinkle Ruff Greens on top of your dog's food. And then just watch what happens to your dog. Within I think a week, let's be safe.

For 30 days, you will see a shinier coat. And an increase in their playfulness and their energy. It's rhetorical.

By 60 days, your dog will have stronger immune system, less shedding. Improved joint function.

All thanks to the live nutrients, that you have added to his or her diet. By 90 days, better digestion, reduced inflammation, improved heart health. Fetch a free jump-start trial bag for your dog right now. Go to RuffGreens.com. RuffGreens.com. Use the promo code Beck. You will get the free bag. You just pay for shipping. You don't have to change your dog's food to improve your dog's health. Just add a scoop of Ruff Greens. RuffGreens.com/Beck. Promo code Beck. Ten-second station ID.
(music)

GLENN: So yesterday, Jeff. And I would love to hear your opinion on this.

Yesterday, I had to speak to some radio industry executives. And after that, I went and spoke at a -- the Christian broadcasters convention. 6500 people there. Yesterday.

And I made the same point to both of them. And I would really like your thoughts. At this point, we're going to see such a transformation, that you will -- you don't even understand how your job is going to be affected, and you will be left in the dust within 36 months. If you don't begin to explore, how AI can make you better and more efficient at what you do for business.

There is -- there is no doubt, you'll be left in the dust, within 36 months. Maybe as fast as 18 months. If you don't start right now.

But the key is, for me at least, it's a tool. Used by you!

The moment it becomes -- its the boss, and you are the tool, you are done. And on a very dangerous path.

But it is incumbent for anybody who wants to survive. No matter what you do, to begin to play around with AI, and look for ways, that it will enhance what you do. You will be able to be a thousand times more productive, more correct, I believe, in your -- in your -- your ideas.

And you will turbo past. Do you agree with that, take on it?

And if not where -- what would you enhance?

JEFF: Absolutely right. I mean, I've been using AI for many years now.

I use it throughout the day.

I use AI to drive me. I don't even drive anymore, Glenn. My Tesla drives me. I don't touch the steering wheel. But the best thing all of us can do is start experimenting with the technology. Grok 3 is a wonderful place to begin with that. Because it's so easy to use. If you can speak -- there's even a voice mode now, that you can just talk to it. And experiment with it, and see how it can assist you, both in your personal life. And also with your work. It's just an extraordinary tool. And so to your point, being proactive about using the technology is a way to ensure your future career path, so that you're at least knowledgeable about how to use these things. System management. Two people with precisely the same job, one is unassisted with artificial intelligence. And the other one is assisted. These two people possibly compete with one another. The first thing that does not have that tool, will be -- it's absolutely impossible.

GLENN: In the dust.

You Must Learn To MASTER AI...Before It Masters YOU

Glenn has spent DECADES warning you about the risks of artificial intelligence and how if humanity is not careful, it will become the master of humanity. So why is he telling you to learn how to use it? Because these AI systems are SHARP. It can THINK. It is the sharpest tool you can ever wield, but you must learn how to wield it ethically before it wields you, Glenn argues. We MUST put ourselves in charge. This is the seismic shift he has been warning about for years. It's time we get to work.

Transcript

Below is a rush transcript that may contain errors

GLENN: I'm so excited to take this next step with you. Because I've waited 30 years. I've been trying to ring the bell on AI. And we've missed so many opportunities.

But this is kind of a last call of being ahead of things right now.

We are right at the edge of something, just absolutely game-changing.

And I've been trying to prepare you for this moment. And if you're not prepared, you don't really understand.

That's okay. That's okay.

I'm going to show you this hour, how you, in your life, should be viewing this.

And should be using it. Okay? Artificial intelligence, AI, it is not Siri.

That's not it.

We are on the verge of AGI. Artificial General Intelligence.

And beyond that is artificial super intelligence.

That's -- that's, you know -- that's the big ball of wax.

And you've heard me talk for 30 years now, about how AI is the tool that will think faster than you. Process more data than you could in a lifetime. And soon, with ASI, it will outsmart every human bot in mind, that has ever lived combined.

It will be the processing power of a -- of a supercomputer, that would literally be the size of Planet Earth. Okay?

A lot of deep think there. And we've talked about the dangers of it. Of a machine so powerful. It could become a god of our own making. And people will look at it as god very soon.

It's a force that might strip away what it means to be human, if we haven't thought about those things.

I've also told you about the miracles, that it could bring. In ways that we've never even thought. Can you cure cancer? Sure, but why would I?

Are you ready for this one? Why not just change the DNA of humans, so it doesn't -- cancer doesn't hurt the human body. Okay. I don't even know what the ethics or ramifications of that are. But that's coming.

Solutions that man has wrestled with for centuries. A world where scarcity could just be gone. Hunger could be gone.

You've -- you've learned this from me, hopefully. Or heard me yapping about it. And didn't think it really applied to you.

But this, the moment I've been pointing to you, at. And saying, look, it's coming. It's coming.

It's no longer on the horizon.

We're here.

March 7th, 2025, not just a date.

Hopefully, it's the day that you realize, we've been pulled into what's called the event horizon of a technological singularity.

What the hell is that?

Let me -- let me explain. Try to do it. And so you can really follow this. Because you'll really hear terms over the next couple of years.

Kind of like when they started defining new pronounces. What the hell is that?

And a new one came out. We will go through that. But this time, it's really important that you understand these things. So terms that most people don't know. AGI, artificial general intelligence. ASI, super intelligence. The event horizon is a term that usually is used to describe the edge of a black hole. Okay? And a black hole has so much gravity, it bends. Nothing can escape the black hole. Think of yourself in a boat. You're just on this river.

And all of a sudden, you start to hear a roar of something. And you're like, oh, gee. That sounds like the falls.

And you start to try to row the other direction, but the current is so strong now, it just pulls you over. And there's no way to escape it, because it's just too late. That's what this is.
Okay? In this particular usage for AI. What it means is that you're at the point, where we can't escape the grip of super intelligence, because it is coming! Like the black hole, you're in its grip now.

And it is eventually going to pull you into the singularity. The black hole. Once you cross the threshold, you can't escape it. And the black hole will crush everything you knew about life, physics, everything.

Life as you know it, once you cross the event horizon, and you're in the singularity, it's called spaghettification.

Everything is just pulled and stretched, and everything breaks down. That is the way they're describing now, this new technology. And we're on the edge of it. And we can't turn the boat around.

So we have -- we as humans have never, ever been here. Never, ever.

I mean, maybe. I mean, there are some people out there now saying, maybe 10,000 years ago. Because we can't find out how the pyramids were built. Maybe 10,000 years ago, humans had this technology.

And they were completely unknown. Because this technology just completely destroyed them and wiped them all out.

And they left behind the pyramids.

And the Egyptians were like, yeah. That's a tomb we built overnight. You know, we don't know. I mean, it could be. May not be. But it could be that. And this isn't science fiction anymore.

You're living in it.

And Grok 3 or ChatGPT, or any of these things, that's in your hand right now. And it is important for you to understand it, and use it!

This is a system that can analyze data. It can write reports for you.

It can generate ideas.

It can predict the outcomes with a precision, that will rival the best human experts.

And I will show you how to use this. And just start equating it -- equating yourself. Whether -- I don't care what you do.

You're retired. You're a CEO.

You're a mom. Whatever it is, I'll show you how, you should start thinking about this.

And using it here in the next few minutes.

But here's the -- it's really important to start here, today. Is because I'm hearing some pushback from my good friends, my coworkers.

Anybody who has heard my warnings over the years. They're all like, wait a minute. You said this was bad.

Yes. Yes, it is.

But it's also tremendously good.

It's when we actually get to ASI, that everything could go very dark. Okay.

And I've spent decades cautioning you about the risk of this technology.

And how it will be your master, if we're not careful. Okay. So then why are you suggesting we would pick this up?

I know it sounds contradictory. But it's not. It is the sharpest tool you will ever hold.

It's sharper than any axe, or any computer before, anything you've ever experienced. And the difference is, this tool can think. It can adapt.

And if you don't learn to wield on it, now before it gets really weird, it's going to wield you. And then you will be powerless. You must understand, this is your tool. And somebody asked me. I had a meeting yesterday. And somebody on the staff said, you know, what are the ethics. And I said, I don't know what the ethics are. Nobody does.

Nobody knows. Nobody has ever done this.

We have to write the ethics. We have to ask ourselves these questions.

You know, and this is the first of the aseismic shifts, that I told you, for the last 30 years, would come.

30 years ago, you started warning.

There will be a time, where even the person at the top of their craft. Doctors, lawyers, engineers. Me!

Will find themselves out of a job. You just -- you just -- all of a sudden, it would just be over!

Okay. Then what do you do?

It's really important that you understand, the only ones that have a chance of really kind of surviving are the ones who have used it, knows exactly what it can do.

Know its dangers.

Worked out the ethics in their own mind.

And then have kept so nimble, they can adapt, to whatever comes!

If you calcify in your thinking, it's over!

Okay?

I don't care how long you've done it. I don't care if you're the CEO. I don't care if you're in the radio broadcasting Hall of Fame. It means nothing.

Tomorrow, that will mean nothing. So what do we do?

The time of that first turn, where in 18 or 36 months, we're going to find ourselves going, I don't have my job anymore.

What happened?

The beginning of that first term is happening right now! You're at the beginning of a cycle, and it's the cycle will happen every three to five years.

And you will need to retrain. Retool. And redefine what you do, while holding on to your humanity, and your ethics.

Okay?

I don't know when the next wave will hit.

But in 18 months, this is going to be so undeniably clear to everyone. Everyone around you.

And everyone around you, who hasn't paid attention. Hasn't done the work I'm going to ask you to do, beginning today?

They will be so lost. They will be so absolutely lost. Because it will be the rage.
People will be misusing it.

They will be destroying themselves.

I mean, it will be a mess. And everyone will be scrambling to catch up.

It will be too late at that point.

Because you're either going to be the tool. Not the master. Or you're going to be the master! You're either going to be dragged into this black hole, un-- unknowingly and just spaghettification, happens to you and your life and your family and your humanity, or you will lead and say, wait a minute.

Wait a minute. Wait a minute.

This is the point where I hit the ejector button. And I'm like, I'm out.

And I don't know where that is. But the choice is yours.

But you will have to begin to act today. What worries me most, is not the pace of change.

But it's what we might lose in the process. Transhumanism. Another term. What does that mean?

You ever watch Star Trek? The bourg?

That's transhumanism.

It's AI merging with humans.

And that is not Star Trek.

It's already here with Elon Musk.

He's already doing it with people that can't walk, okay?

And it will look great. And it is great! For some things. But there's going to come a line.

And the temptation to upgrade yourself, is going to be so unbelievably tempting, that most people will go, why wouldn't you do this?

I don't know. I have my reasons. But you're going to have to come up with yours.

I mean, I don't think we want to erase the very essence of what makes a human, human.

And that's our flaws. Our soul.

Our humanity. Ask Grok. When -- if I put an implant in me, and I begin to have the internet in my head, and I'm going to the internet and the internet is coming into my head. And it's telling me things. But they're just kind of like the thinking of my -- I can't recognize it. When do I stop becoming me.

When am I AI?

And not human.

Not Glenn Beck.

And at what point -- and it went through. I did this the other night.

I went through all kinds of arguments. Both for and against. And at the end, I said, I don't know.

Nobody knows. Nobody knows.

We'll know it when we get there.

These are the things you have to think.

Because the line is coming.

And it may be soon.

Do you live with your imperfections?

Do you cross over? I know my choice.

Your choice may be different. That's your right.

But today is not that day. Today is about mastering what is here. So you can educate yourself. So when that day comes, you will be ready.