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PROOF Bud Light, Target boycotts ARE WORKING. But will it last?

Bud Light sales have dropped dramatically since the Dylan Mulvaney controversy, and now Target is taking steps after its over-the-top pride month/LGBTQ products caused backlash nationwide. The boycotts — and YOUR stance against both companies — are working. But will this actually last?! Typical boycotts usually don’t see longterm effects, but resistance from Americans in these two situations may be different. Glenn and Stu discuss what makes today's Bud Light & Target backlash different and what MUST happen to truly make a long-lasting difference…

Transcript

Below is a rush transcript that may contain errors

GLENN: I'm going to tell the story here, of Target. Now, it came out in the New York Post.

Just a couple of days ago. Target's top executive dismisses the social media uproar over the retailer's new line of LGBTQ friendly kid's clothing. Outraged shoppers have posted videos and images on social media, showing bathing suits, that offer an extra crotch coverage, as well as rainbow-colored onesies for infants and children.

Other offerings that raise conservative haggles, include T-shirts that say Pride Adult Drag Queen.

Trans people will always exist. Girls, gays, theys. So in the podcast last week for Fortune, called Leadership Next, the CEO of -- of Target, Brian Cornell, was asked about the backlash to woke capitalism.

And specifically about Budweiser and Disney. He said, you know, I think these are just good business decisions. And it's the right thing to do for society. And it's a great thing for our brand. The things we've done from a D, E, and I -- diversity, equity, and inclusion standpoint. It's adding value. It's helping us drive sales. It's building greater engagement with both our teams and our guests, and those are just the right things for business today.

Spokesperson for the company told the Associated Press, the tuck-friendly swimsuits are only offered now in adult sizes. Kid's collection does not feature the label.

STU: Oh, that's great.

GLENN: Oh, that's nice.

Yeah, when we think about purpose at Target, he said. It's really about helping all the families. And the word all is very important.

Most of America shops at Target. So we want to do the right thing that supports families across the country. I know that the focus on diversity and inclusion and equity, has fueled much of our growth over the last nine years.

Huh. So it was -- last week, the story was. They're going to stick to their guns. Well, Target came out yesterday, Tuesday, and said, the retail giant is going to pull some of its LGBTQ-friendly kid's clothing from its stores, after facing customer backlash.

Just days after the company's top executive dismissed the social media uproar, the Minneapolis-based chain said, one of the main factors in the nationwide adjustment, ahead of Pride Month, was because some customers had become violent with workers.

Well, I hope that that is not true, and if that is happening, I don't want anything to do with that.

STU: Any of it. If you were to harass a Target employee, violently over clothing.

GLENN: You're an idiot.

STU: Of any sort. But still, this is what they always say.

GLENN: Yeah, I know. So I don't know if I believe anything.

STU: Yeah, they always say, we've had death threats. They have always said. The death threat thing is particularly comical for anyone who happens to be in AM talk radio.

GLENN: Yeah. Suck it up, buttercup. Jeez.

Since introducing this year's collection, we've experienced threats impacting our team member's sense of safety and well-being, while at work, said the Target spokesperson.

Given these volatile circumstances, we are making adjustments to our plants, including removing items that have been at the center of the most significant confrontational behavior.

Target declined to say whether it would remove the tuck-friendly women's swimsuits that allow trans women.

They're men, who have not had gender-affirming operations to conceal their junk.

My words, not theirs. One of the LGBTQ brands being pulled, however, is Aprallen (phonetic), which makes T-shirts, sweatshirts, bags. Mainly because, you know, it's a cult, and Satanic-themed.

LGBTQ features and stuff. I mean, I don't know. Criticism has been widespread, Target spokesperson said.

Folks are reaching out with feedback. While some are sharing it with constructive criticism. They disagree with product decisions that we have made. Target shares were down, 3 percent yesterday. At closing.

So it's good for their brand. Good for their brand.

No. Actually not good. You are the beginning to have an effect.

You -- anyone -- anyone that you know that is like, let's go and tear it down.

Tell them they're a moron.

You're beginning to win!

Already, ESG -- any ESG fund is way down.

They're not introducing -- they're introducing half of the number of funds, than they did last year.

That's because you're winning.

Now you have Budweiser on the ropes. I mean, have you heard the ads from one of the local bottling companies in Alabama.

Did an ad. And they're -- it's a really bad ad. But it's like, we're sorry. We don't have anything to do with this.

We have nothing to do -- we're all local people just like you. We disagree.

We have nothing to do with this.

But it's getting -- it's bad.

STU: I think this is a really fascinating case study. The whole Bud Light thing.

And I think the Target thing is rising to that level as well.

In which, I don't know exactly how these things work. Or how you do them, or how you make them happen.

You know, we were talking about this a little off-air the other day. Obviously, Miller Lite is one of the big alternatives for Bud Light. I swear Bud Light is the one -- this is Sara Gonzales' point which I'm stealing, but I swear Bud Light leaked the Miller Lite ad because it was old.

GLENN: Oh, sure they did. I'm sure they did.

STU: But Miller Lite is the alternative. Right? But then they were doing this too.

Now, of course, Coors is -- owns Miller Lite. So Coors Light and Miller Lite are in on all this stuff too.

And Michelob Ultra also released an ad a while ago, that had a transgender athlete that we just all missed. I don't even know what happened.

GLENN: That's okay.

I don't care who teaches everybody a lesson, somebody needs to teach -- be taught the lesson.

STU: And that's what's fascinating here.

Maybe that's the answer. Because you really can't boycott everybody that does things that you don't like. It wouldn't even be consistent with capitalism to boycott everyone that disagrees with you.

GLENN: It's not even possible.

STU: It's not possible in this society. It's also not consistent with the principles of capitalism. Like, you're not supposed to do only business with people you agree with.

That being said, when you have things like this, that's making a big difference. Their sales are down 24 percent.

Their stock does seem to finally be reacting to this. For a while, it hadn't really reacted.

GLENN: Because I don't think people thought it was serious. And thought it was going to last.

STU: Right. And so now you're seeing them panic. You see a real reaction. Disney is the same way.

I don't know that Disney's business was particularly harmed by any of the stuff that happened there.

But it might be.

They -- a lot of the stuff that has been talked about.

We talked about it with the DeSantis situation.

They acted like they were blaming DeSantis for this 1 billion project that they shut down.

When in reality, they pretty much shut it down previously.

But still, like, nobody wants to be the next Disney. Nobody wants to have -- nobody wants to be the next Bud Light.

Nobody wants to be the next Target. Why bother with this stuff?

Just stay out of this discussion completely.

GLENN: Well, I will tell you that I hear from Ramaswamy. What's his name?

Yeah. Vivek Ramaswamy. He said, I talked to business leaders all the time, Glenn.

He says, there's a few of them that are held hostage. He said, that they're like, we don't want to do any of this with Vivek.

We just can't not do it.

STU: I think that's more common than we realize.

GLENN: I think so too.

You start teaching.

I don't know if Target is a true believer or not.

Boy, they sure seem like it.

STU: But the fact that they're moving clothes from the front to the back.

GLENN: They're only doing it in certain cities, et cetera, et cetera.

I think they just -- I -- boycott.

Don't -- and this is a women's thing, really. The men who goes -- that go to Target. They're like, I'm going to tear your face off. Are not the ones that they are going to concern themselves with.

STU: Also, are there actually any of the people -- I've never seen one. It's possible. I suppose. Some idiot is doing something dumb.

GLENN: I don't know. But one person does something dumb, and then it becomes the whole thing.

STU: Yes.

GLENN: But women, and I -- I mean, Ricki, our executive producer, she's like, I'm trying not to go to Target. It's been three days. I'm having a hard time not going to Target. I'm like, well, we can -- I can give you a 12-step class to go to.

We'll do 12 steps to get you off of Target. But it's the women that will make the difference in this one. And if you keep this up, if you teach Target the Anheuser-Busch lesson, you've got two in a row. And kind of with Disney. Three.

STU: Yeah. I just Disney counts. I think too, one of the things that's interesting with the Bud Light thing. And I've gone through this myself. It's not as much about some sort of organized boycott against this company.

Honestly, I don't know that -- I've heard a lot of people talking about that. It's not like a typical boycott that we've been on the other side of. Right? Where you have all these big organizations.

One of the things I think with Bud Light. And maybe Target is getting to that point.

Is that it's created some level of like societal, like, ickiness.

Like, it's one of those things. I think I mentioned this story.

I went to a wedding, and they had all the beers up there.

You can choose whatever you like.

And normally, I'll have one beer at a wedding. I'll probably have a Bud Light, just because it's the one I -- but I looked at it, and I was like, eh, I don't want to get a conversation about transgender issues tonight with somebody. I'll take a Miller Lite.

And I think that is like, what is actually affecting sales.

I don't know, that everybody would be like. Yes. We have people who are -- Kid Rock is shooting his Bud Light with machine guns. Maybe that's part of it. But I think part of it, too, is people want to avoid it.

And it's created this societal pressure on people, to just choose something else.

GLENN: That's -- when that happens, when somebody comes into the house with a Target bag, or you say, oh, I got this at Target.

And they'll say, you're shopping at Target?

STU: Yeah. Yeah.

GLENN: That's when this will change. That's when this will change.

STU: That's when it happens. It's amazing.

GLENN: I've been saying this for a while. I have really good feelings. Bad crap is coming our way. Don't get me wrong.

For those of you who listen for the doom and gloom, I'm still here.

But good things are happening as well.

There is something happening in America. Anheuser-Busch going down and staying down. And now, just in a couple of days, I mean, the icky feeling happened with me and my wife.

When we were walking through Target, and it's right there.

It's in your face.

And as I'm walking down the aisle of Target, right in front of the cashier. And I see all of this.

I'm like, you know, really?

This is who you are? This is who you think we are?

You think that transgendered needs a -- a display up front?

How many transgender people are there?

You are grooming our children. It really bothered me. Really bothered me.

STU: Yeah. And, you know, when you look at -- we just talked about this with the social media alert from the government yesterday.

They sent us a positive, one of the things about social media was it helped people -- what was it?

Developed their identity in LGBTQ. That was one of the positive effects of social media.

They had tons of negatives like suicide and everything else. But one of the positives was, if you happen to be LGBTQ, this helps you develop your identity.

And it's like, well, that's just saying, that social media is there, to walk you -- I mean, grooming is -- it's actually a really good word for that.

GLENN: It is. It is.

STU: It's different than the criminal version of it.

But it's a pretty applicable word.

GLENN: You know, they say, the thing that one generation tolerates, the next will embrace.

If you look at casual sex, we tolerated Bill Clinton.

Well, it depends on what the definition of is, is. And all of a sudden, it became totally cool.

Sex, and oral sex. All of that, totally fine.

Kids doing it in schools, almost immediately. Okay?

Remember that -- where was that story that was in Virginia.

STU: Alexandra, Virginia. Anyway, there was a -- this happened over night.

What are we tolerating? We are now tolerating Satanism.

We are now tolerating our children being groomed for trans drag shows. You don't want this embraced as a society.

THE GLENN BECK PODCAST

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Autism is often described as a disorder, but what if it’s something more? Glenn Beck and Dr. Diane Hennacy explore the extraordinary cognitive abilities of autistic individuals, from pattern recognition and visual thinking to savant-level intuition. They discuss how autistic minds may represent a different kind of human intelligence which is faster, more perceptive, and less dependent on language. Could autism be an evolutionary adaptation, revealing a deeper form of awareness we’ve lost?

Watch Glenn Beck's FULL Interview with Dr. Diane Hennacy HERE

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The REAL culprits behind America's economic divide

America’s economy isn’t broken by capitalism... it’s broken by control. Glenn Beck and Carol Roth dive deep into how government intervention, corporate monopolies, and central bank policies have created a rigged “K-shaped” economy that rewards the rich while trapping the working class in debt and despair. From housing shortages and student loans to the rise of socialism and global governance, they reveal why Americans are losing faith in the system and what must change to reclaim the American Dream.

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Dr. Oz EXPOSES the $15 Billion Medicare SCAM Behind the Gov't Shutdown

Glenn Beck sits down with Dr. Mehmet Oz to reveal the shocking truth behind the government shutdown and how billions of taxpayer dollars are being STOLEN through Medicare and Medicaid fraud. From California’s healthcare funding for illegals, to foreign governments like Russia, China, and Cuba exploiting America’s medical system, this discussion exposes the corruption draining our nation’s resources. Was this the real reason for the government shutdown?

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The DISTURBING truth about the END of the government shutdown

Enough Democrats have finally decided to end the government shutdown. But as we await a final vote, Glenn warns that the battle is far from over. The shutdown had a MAJOR effect on our nation: it softened people up even more to socialism.

Transcript

Below is a rush transcript that may contain errors

STU: Thank God, we are out of this shutdown potentially.

That's the thing today.

GLENN: Yeah. Are we? Are we though?

Are we?

STU: Yeah. The Democrats stepped up. Or folded, depending on who you are talking to. And solved this for us.

GLENN: Yeah. Yeah.

Thank you for that. I appreciate that.

It is -- it's so clear now that all they did was they held this for the election, to try to win the election. And now they're ready to -- to fold. And we are seeing people with real, real problems all around the country.

Socialism is becoming popular because the -- quite honestly, the -- the right is not -- is not answering the question, what do we do from here?

We are in what's called a K shaped economy right now.

And that's what happens after a crisis. When the different groups, head to different opposite directions and locations.

If you think about a K, you think the upper line goes up. And the lower line, that's the -- the up are the people with assets and homes and stable jobs.

And they'll do well.

But the lower -- the lower line goes down.

And that's the people living paycheck to paycheck.

The renters. The small businesses. The wage earners. That all fall behind.

And right now, you're seeing on television, you're seeing, oh, my gosh. Look at, the stock market is up. All of these things are up. Well, that's great. Some rise. Some sink. But the gap is widening here. The K at the very beginning where the two lines meet is very, very close to each other.

But as they keep going, those lines becomes further and further apart. And there is a moment in -- you know -- there's a moment -- how can I explain this?

Remember the old country fairs? You probably never went to one. But maybe you saw it on TV. Where there's a strong man contest. And there's that thing where, you know, you hit the -- you hit the thing with the hammer, and the bell goes up. And it goes bing!

That's what's happening right now. There's a strong man contest going on right now, and everybody leans in to see, oh, will this guy be able to ring the bell? And he takes the big hammer, and he swings it, and the puck goes up, and it rings the bell. Some swing just as hard, and the puck barely budges, okay? Same hammer, same pole, different outcomes. That's a K-shaped economy.

And we live in a moment where the puck is going up for those who already own a house and have investments or run businesses that survived the storm. And, you know, they -- they swing the hammer.
And the bell goes up and rings the bell. But the family down the street, the young couple that is trying to buy their first house. The small shop owner that never reopened. They're swinging just as hard. Just, the puck is barely going up as hard. And the system says, "Try again, step right up. Try again."

And then hands a smaller hammer. A K-shaped economy is not philosophy.

It's not a political slogan. It's what happens when a government prints money like confetti. And then watches inflation climb a ladder that is missing rungs. And then tells you, don't worry. The economy is booming. I'm sorry. The economy is not booming for a lot of Americans.

And there are big changes being made right now of the global level. And I like the changes that are being made at the global level. But we are -- we are forgetting there are too many people that are really hurting right now.

You know, we are going to continue to work and continue to spin our wheels on socialism. Until there is a new idea on how we're going to get out of this problem.

And Donald Trump is working on a long-term solution. But I -- I fear that's not going to be enough.

I heard a crazy idea today about a 50-year mortgage. Oh!

Wow!

So the average person is in their house for 12 years.

And I've got a 30-year mortgage. Which means, I'm not really putting very much into it. Because the bank is taking all of the interest rates for the first, you know, ten years, at least. They're taking all the interest first. And then I don't really start paying my house off until the last 15 years of that mortgage. But now, instead of a 30-year, you want me to do it for 50 years!

Oh! Okay. Okay.

Well, what -- what is that going to do. Well, first of all, it's going to raise the price of the house.

You know, if everybody starts -- I get a 50-year mortgage, so I can afford the house. We have a shortage of houses.

So the house payments. Sorry, the house prices are going to go up because we have a lack of housing. And then on top of it, you're going to double the payment anyway.

Because you're paying all that extra interest. I mean, you're just charging more and stretching it out. It's like, solving hunger by not giving food. But just giving longer straws to people.

Okay. Wait. What?

You'll pay double to the same house. It means double the interest rates. And while your roof has to be repaired, the -- the brand-new wiring that you had when you bought the house, all needs to be redone. The appliances have to be replaced. Everything. The bathroom is completely out of date.

All has to be replaced again. You're still paying on that house.

It's like buying, not one house, but two houses. And it's not freedom.

It is trapping you. And, you know, what really bothers me is, it is home ownership. No. I'm sorry.

It's renting, disguised as home ownership.

That's what that is. You're not going to build equity into a house like that. You won't own your home until you're in your '80s. And if you bought it later in your life, your children will inherit the payments that you have. It masks the problem that we really have. Is home prices. Because we don't have enough homes.

We also have these giant corporations that are buying up homes, en masse!

And then renting them to us!

And we also have prices for the home that is broken from the wage -- a 50-year mortgage is like giving someone a longer plank on a sinking ship.

I'm going to end up in the water anyway.

I guess that's helpful in a strange sort of way.

What we don't understand is these are the conditions in which socialism thrives.

If we keep just trying to say, socialism is wrong! We're not going to help anyone.

There's two things that have to happen.

We, A, have to come up with new solutions for these very old problems.

And the new solutions cannot involve printing more money. Bailing the banks out.

Giving the banks more interest. Or anything like that.

Because socialism is coming with a vengeance. And, boy, I've got to tell you, it is going to have all kinds of answers, because it always does. In January, I will start something new, called the Torch, and it exists really, for one reason. We're running out of time to relearn what our grandparents knew by heart. Okay? The lies that we face today are not new.

They're old ghosts wearing just modern clothes. And starting January, I'm dedicating the next part of my life.

The last part of my career, to education on history and -- and usable things going deep. You know, the thing about broadcast is, you go very wide and very shallow. I need to go narrow and deep at times.

We will still be doing what I do here. Which is bringing you all the news and trying to make sense of it.

But I need to go deep on things. And socialism is one of them.

So we are working right now on new programs and new podcasts, and new -- a new daily rhythm of learning that I've never done before. And some of these shows are just going to be you and me, every single day, just walking through history with a flash light in one hand and the truth in the other, trying to figure out what's going on. But one of the lessons that I think we need in this is a series on socialism, on why it never works, how it happens.
And how the lies always begin exactly the same. This is the kind of work that the Torch is being built for. So let me give you -- let me give you a highlight of one lesson.

On how -- whenever a society gets into this situation, history will show us, a poisoned promise begins. And I'll give that to you, here in just a second.

GLENN: Okay. So let me give you -- with a K-shaped -- a K-shaped economy, the socialists always arrive making all kinds of poison promises, and there is a pattern. And it is so ancient, it can be Scripture. Also, modern enough to sit on the news crawl, as you're watching whatever news you're watching.

Every socialist experiment starts with the same smooth tongue promise: We are going to make life fair.

Unfortunately, for socialists, you know, history keeps impeccable books. The receipts are really, really damning. Fortunately for socialists, nobody ever reads history.

So let's take a quick stop at history for a second. Hugo Chavez is probably the latest. When Chavez took power in Venezuela, it was 19.95. He told the nation, which was boom. It was lake America 2000, okay?

He said -- he's building a new -- a new revolution that would create a classless society. Where oil wealth would lift the poorest into dignity.

Okay?

He had the richest country, besides I think the United States of America, in the western hemisphere.

He said, it wasn't enough!

We need no more hunger.

No more shantytowns. And the state will guarantee your rights. And we're going to distribute the wealth of the rich to the people.

And everybody cheered. And everybody was so very excited. And for a short moment, the fantasy glowed. Because it always the blows for just a fraction of the second.

He nationalized the oil industry. Then he said, poverty he would end by decree.

Well, he ended something by decree.

By 2014, the shelves were completely empty in the stores. By 2016, the average Venezuelan was losing over 20 pounds a year, due to food shortages.

Let me just remind you, that by 2016, they were eating the dogs and the cats in the streets.
Not making that up. Look it up yourself. And the zoo animals in the cages of the zoo were also being cooked up for people on the streets to eat!

Hospitals lost their power. Children died from treatable diseases.

Millions fled the country. And today, Venezuela sits on the largest proven oil reserves in the world!

And yet, people are standing in line for bread while the daughters of the socialists post photos of European vacations. What's happening to the revolution there?

It ended with a ruling class gorging on privilege and the nation digging through dumpsters for meals. That's the way it always happens. It's not an outlier. It's a rule.

Look at Cuba, 1959, Fidel Castro. I'm quoting, the revolution will bring justice, equality, education, and health care for all!

Freedom from American exploitation. Che declared that Cuba would become an example of a new humanity!

Well, what followed?

Well, first thing they did, was they shut down the independent newspapers. They were shut down by 1960. Then they imprisoned people in labor camps for being counterrevolutionary, including priests, teachers, and homosexuals.

Yeah, that Che. Then food rationing began in 1962. By the way, food rationing in Cuba has never ended!

Today, the average salary in Cuba is $15 a month!

Now, the same communist party that claimed to abolish class, created the most immovable ruling class in the Caribbean, and yet the billboard still shows smiling peasants and slogans about equality, while the sons of party officials are driving imported cars through Havana's rotting streets. And everybody else has to fix a car from the 1950s. Remember, the promise was fairness, but result was an island-sized cage.

All right. It was just those two! Now, let's look at Germany. The Nazis were -- national socialists. Hitler didn't sell Naziism as tyranny. He sold it as social justice for the German worker. The Nazi platform, 1920, promised abolition of unearned incomes. Profit-sharing in large industries. Nationalization of trust. Land reform because there just wasn't enough space for people to own their own houses. All in the interest of the common good. It was marketed as a worker's movement. A worker's -- a socialist worker's movement, and it was going to correct all the inequality, punish the greedy capitalists, and restore fairness. So what happened? Well, first the disabled had to go, and the sick children. Because we can't afford to keep them going. And the political dissenters, they were just stopping us from all this progress. Oh, and the Jews, of course and the Slavs.

And the Pols. I mean, anyone who didn't fit the utopian math, they were gone. The promise of fairness became the most industrialized murder machine the world has ever seen. But don't worry. We can also go to the Soviet Union. The grand cathedral of socialist dreams.

Here's what Lenin promised: We'll bring about the complete equality of all citizens, end quote!

The state, quoting, will whither away! Oh, yeah.

The workers will own the factories. The peasants will own the land. Okay. So they got power. And what happened?

Well, none of that. Under Stalin, over 100,000 priests were executed or sent to camps. Why?

Why do they keep going after the religious people? Because the religious people are the only ones that will stand against monsters, that's why.

Millions of Ukrainian peasants were starved under the Holodomor for refusing the collectivization. Read that story. It's horrific. The workers paradise required one of the largest secret police stories in human history. Why?

Soviet Union became a nation where you waited hours to buy bread. Party members, however, if you were in the party, and you were high up.

Oh, you could get anything you wanted. You had luxury stores that were built just for you.

By the 1980s, the system was so hollow, that the most basic consumer goods. Soap. Shoes. Toilet paper, they were rationed or unavailable. And, by the way, the state never withered away. It metastasized into every corner of life. It became everything.

This story of socialism is written in blood, in ledger books, all over the world.

And it always starts with the promise of equity or equality. And it always leads to the rise of an elite who decides what equality means. And every time it fails, they say, well, that was just put in the hands of the wrong people.

No, the key word here is not wrong. It's people. People.

The workers never get the factories. The peasants never receive the land. The poor never get any of the wealth.

And it's this story over and over and over and over again.

Socialism begins with a promise. But always ends with a ruling class, armed with absolute power!

Only the names change.

Did you know that -- did you know in Jamestown, in 1619, you know, that boat that the New York Times said arrived. Didn't arrive with slaves.

It arrived with socialism. It ended in cannibalism. Did you know that the pilgrims tried the same thing?

They decided, you know what, we should put everybody's money into a big pile. You take whatever you be need.

That's the Christian thing to do!

You know what that ended with?

Starvation and death.

By the way, the big reunion tower, the big ball you see in the sky.

That's to mark reunion.

That's the first sociologist town in 1855 in Dallas. Guess how that ended! Starvation!