It's June, and we all know what that means: pride month.
Rainbow banners snap in the wind and men in dresses and heels perform for children in drag queen story hours. Prepare for the tide of uncomfortable, cringe-worthy commercials and tweets from the mega-corporations pandering to the mob. If you need a refresher, Glenn covered the worst pride month commercials last year and ranked them.
Since then, some people—including many in Glenn's audience—have decided to take a stand. Americans nationwide have united against the woke mob and rallied against the mega-corporations through boycotts. The most successful of these boycotts were against Bud Light for their partnership with transgender icon Dylan Mulvaney and Target for their unsettling and overexposed pride clothing section, particularly marketed at children. This backlash was VERY successful, and Target and Bud Light have since reassessed their pride Month marketing strategy in light of YOU taking a stand.
Bud Light
In April of last year, Bud Light made the baffling decision to plaster infamous internet transgender activist Dylan Mulvaney all over their beer cans and hoist him up as a mascot in possibly one of the worst advertising disasters of all time.
Bud Light severely misread its core audience, and before long, a firestorm of ex-Bud Light fans had taken to the internet to voice their outrage. People started to call for a boycott, and it didn't take long for the effects to be felt. More than a year later, the ripples from the fiasco are still being felt. Bud Light officially lost the title as the number one best-selling beer in America to Modelo, a position they are not likely to reclaim. As Bud Light's sales continue to plummet, it is an important reminder: go woke, go broke.
Target
Last June, Target went full woke with their annual pride collection, which included rainbow onesies for babies and swimsuits with a "tuck friendly" option for transgenders. Glenn, along with many other conservative voices, called for a boycott to kick Target right in their wallet.
Just like the Bud Light boycott, the Target protest had immediate effects. Shortly after the backlash, Target began to roll back its pride collection, and in some stores the displays were pushed from the front to deeper within the aisles. This year, Target has muted the pride rainbow a bit by dialing back its pride collection. Target is no longer offering any children's clothes in the collection and will only be offering the collection online and in select stores "based on historical sales performance."
These are huge victories. Your protests were effective, and real change has occurred as a result. But now is not the time for a victory lap. Now is the time to double down and continue to make your voice heard through your wallet.