The 2025 Super Bowl demonstrated Trump’s vision of a new America.
On Sunday, February 9th, the Philadelphia Eagles defeated the Kansas City Chiefs in the biggest sporting event of the year. But this wasn't just a victory for Eagles fans. For those watching, it became apparent that American culture has changed, the zeitgeist has shifted, and America has become cool again. While remnants of woke culture lingered, they felt out of step next to the parade of American Flags and patriotic messaging that dominated the national event. The message was clear: America is back.
Everybody knows that the commercials are the best part of any Super Bowl, and last night's game was no exception. As Glenn has pointed out, while some of the ads still carried woke messages (like Nike's), many more captured the newly kindled patriotism felt nationwide. Here are four of the best commercials from last Sunday that make this the most patriotic Super Bowl yet:
1. Rocket: "Own the Dream"
This touching commercial by the financial services company, Rocket, states "Everyone deserves a shot at the American dream," while showing images of people returning home and building families. The ad included a cover of John Denver's iconic song "Take Me Home, Country Roads" and featured an in-stadium sing-along, live from the Super Bowl.
2. Secret Service: "A History of Protection"
Donald Trump made history by being the first sitting president to attend a Super Bowl, which required the efforts of hundreds of Secret Service agents to ensure his safety. The Secret Service boasted of this feat during their minute-long commercial, which lauded American values and achievements and featured iconic American imagery.
3. Brad Pitt: "Huddle Up"
The Super Bowl introduction celebrated snapshots of American achievement accompanied with a powerful commentary about unity narrated by Brad Pitt. The message is clear: Americans can achieve great things when we work together. The ad conjures up American ideals such as hard work, ingenuity, self-sacrifice, and teamwork.
4. Jeep: "Big Game"
Movie star Harrison Ford appeared in Jeep's Super Bowl commercial to promote freedom and to remind us that "freedom isn't free." Ford treks through the mountains while ruminating on what freedom means in America and the opportunities and responsibilities that come with it.