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Jordan Peterson: Don’t Compare Yourself to 'The Facebook Version of Everyone Else'

Social media can be helpful, but it can also be addictive and destructive. On today’s show, Dr. Jordan Peterson talked about some of his “12 Rules for Life” in the context of a world ruled by Facebook and YouTube.

“Compare yourself to who you were yesterday, not to who someone else is today” is Rule No. 4 on the list of 12 rules in his book. When you’re scrolling through your News Feed, you can’t compare your life to “the Facebook version” of everyone else’s life.

“No one else is really like you in any deep sense,” Peterson said. “The conditions of your life truly are unique.”

This article provided courtesy of TheBlaze.

GLENN: If you've been listening to this program, about -- I think maybe 2005, 2006, I started doing my research on the Twelfth Imam, which is this crazy end of times theology of -- of some people who live in the Middle East, specifically Iran.

And it's -- it's scary. They're very dangerous. As I did my research on it, the goal to hasten the return of the Promised One is to wash the world in blood and create chaos.

And I said in 2006 and I've been saying it ever since, run from chaos. Put order in your life.

The world is going to start moving towards chaos. This is what Russia and Aleksandr Dugin is also pushing, is his chaos theory. Chaos is the work of darkness. For I don't know how long, people have been saying, you've got to get Jordan Peterson on. He's the greatest guy in the history of the world.

We're like, yeah, yeah, yeah. We'll get to him. Then finally we sat down and we watched him. And we understand why everybody was saying, you've got to have him on.

He's just written a new book. The 12 Rules of Life: An Antidote to Chaos.

Welcome to the program, Jordan Peterson. How are you, sir?

JORDAN: I'm good. How are you doing?

GLENN: I'm good.

If I may describe your book this way, tell me if I'm wrong, people right now feel this chaos and they feel they're overwhelmed. And they feel like everything they do or have done doesn't make any difference. And so they're starting to unplug and they're starting to throw up their hands and get frustrated and angry. You are saying that, "No, no, no. Forget about the big picture. Do these 12 little, pretty simple things, and you'll change the world -- at least change your life.

JORDAN: Yeah. Well, that's a good place to start. And you won't do any harm either. So first do no harm. The positions have it.

GLENN: Right.

So, first of all, let me just give -- or have you give your credentials.

You are a clinical psychologist and a professor of psychology. And you have really been found -- and kind of a worldwide sensation on YouTube. And you're really --

JORDAN: Yeah.

GLENN: Go ahead.

JORDAN: Oh, no. So far, you've got it right. Yeah, I've been a practicing clinical psychologist for about 20 years. I've spent tens of thousands of hours talking to people about their deepest problems. And I've worked as a business consultant. And I helped entrepreneurs. I've helped companies find entrepreneurs to help run them.

I've done all sorts of things.

GLENN: I want to go through -- I want to go through the book. And we have some time with you today.

JORDAN: Yeah.

GLENN: I want to go through the book. We can't go through all 12. I'm going to give you the advice, and then you tell me exactly what it means and how to apply it.

Rule number two: Treat yourself like someone you're responsible for helping.

JORDAN: Yeah. Well, people are harder on themselves -- you know, everybody is aware of their own flaws and faults and inadequacies and failures to live up to even their own ideals.

And we're also painfully aware that we do things purposefully wrong from time to time, just out of spite and a desire to produce misery.

And because of that, we don't feel as positively predisposed towards ourselves as we might, and so we don't take care of ourselves very well.

It's deeper than that. Even -- we kind of have contempt for ourselves because we're fragile and mortal and subject to the tragic conditions of life. And we're not exactly sure, I would say, that we deserve the best or that we deserve to be taken care of properly.

People will often treat their animals better than they treat themselves. And that's not good. That's not good. You have to detach yourself from yourself a little bit and understand that you deserve to be cared for like -- at a level of basic decency, just like any other living creature, let's say. You should want the best for yourself.

GLENN: So I've always been fascinated by the human race. Because we are -- we really are self-hating egomaniacs.

We build ourself up into these all-powerful, but as individuals, we -- we also have this self-loathing.

How do you -- so it doesn't sound like --

JORDAN: People have a hard time with it. You know, we're the only creatures that are self-conscious. And we're aware of the fragility of life and our own flaws. And so it's very difficult for us to regard ourselves properly. And so chapter two, rule two -- treat yourself as if you're someone that you should take care of -- is a description of why it is -- a deep description of why it is that people have doubts about their own being. And then also what you should do in the face of that.

I mean, the fact that we're faced with our own mortality constantly and with the human proclivity for evil means that we have a very large burden to bear. But we're also very capable of doing that. And you should regard yourself positively as someone who is able to face the tragedy and malevolence of existence and still move forward. And sometimes move forward with great nobility and grace. I mean, people can operate under horrendous conditions and do so well admirably. And that's something really remarkable.

And so chapter two, rule two is about asking people to treat themselves with some respect. And see what might happen as a consequence.

GLENN: Do you think that -- I just read a study this morning that shows depression rates of teenagers are up -- I think 48 percent. Suicide is up 24 percent since 2010. And the study showed that it coincided with the use of a smartphone. You know, and all of the social media.

Do you think this is helping us -- because we're -- one of your other rules. Let me see which one it is. Rule four, compare yourself to who you were yesterday and not who someone is today. Do you think this is coming from, we're not good enough because we don't have the life that we think everybody else has based on their bogus Facebook page?

JORDAN: Well, I -- I think there's a couple of things going on there.

We're undergoing sequential technological revolutions, and it's not easy to keep up. And so I think we don't know what to do with all the magical technological devices that are being thrown our way. It's a very, very steep learning curve.

And social media -- all the major social media outlets, Twitter and YouTube and Instagram and so forth, they all have their advantages and their pitfalls. They're quite addictive. And they do throw you out into a massive realm and allow you to prepare yourself to the Facebook version of everyone else. And that definitely is rough.

I mean, you don't -- and you pointed out rule four, compare yourself to who you were yesterday, not to who someone is today. That's a good maxim to live by.

Because no one else is really like you, in any deep sense. I mean, obviously people have their similarities. But the conditions of your life truly are unique. And what -- the way to -- you need an ideal pursuit. Compare myself to other people, to establish that ideal. But you don't really -- you have to figure out who you are and be better than that. And that's something you can always do too.

And one of the things I tried to do in that rule is outline why that's good enough. You can make incremental changes over who you are right now. And those incremental changes will compound and transform you across time. It's a really, really powerful way of looking at the world. And it stops you from being bitter and resentful.

Part of the problem is when you look at someone who you think is doing better than you -- I mean, look, perhaps they are. We don't want to be naive about it. You don't know everything about their life. You know, if you're admiring a celebrity and you think, "Well, I would love to have a life like that," you see the celebrity as a very low-resolution hero. You don't know the details of their life. You don't know how they're doing across ten or 11 dimensions of comparison, dimensions that are important.

It's better to think about who you are now, to take stock of your flaws and your virtues, and to move forward from that foundation. That way, you can have an ideal. I'm going to be better than I am. And you don't have to be bitter and resentful because you're not who you think someone else is. So maybe the social media feeds that, you know

GLENN: Professor, I'm a 22-year-old recovering alcoholic, and I've discovered something about myself that I wonder if it isn't true about most people. When I first started my journey into figuring out really who I was late in life, in my 30s, I -- I stopped. And I really didn't -- it wasn't a real conscious stop in some ways. And then I -- I was motivated to continue to look deep inside of me.

And I realized at that time, the reason why I think I was afraid. And I don't know if this transfers to other people, but I was afraid because I was afraid there was nothing really of value inside of me.

JORDAN: Yeah, right. Well, and that is people's deepest fear is that there's -- really, there's nothing valuable (cutting out) -- and I truly believe that is deeply, deeply wrong.

Like, one of the things I've tried to do in 12 Rules For Life is to take a very stark appraisal of human existence. I do believe our lives are fundamentally tragic. You know, we grow old, we get sick, we die, we lose the people we love. All of that. We're finite creatures, you know. And there is real malevolence and evil in the world, and not only in the hearts of other people, but definitely in our own hearts.

And so the conditions of existence are very dire in some sense. Tragedy and evil.

But I do believe there are ways of living in the world that enable us to transcend that. And the old idea that we each have a light inside of us, that if turned on will illuminate the world. I believe that to be true.

I think that the human spirit is more powerful than death and evil. And that if you live a truthful life and if you live a life that's oriented towards the highest good, that you can withstand the burden of being and you can discover within yourself something that's -- it's that spark of divinity that unites you with God.

(music)

STU: Back with more from Jordan Peterson in just a moment. He's @JordanBPeterson on Twitter. The book is called 12 Rules For Life: An Antidote to Chaos.

GLENN: I may have been a little esoteric here. If you don't know who Jordan Peterson is, he is so right in where people live right now. I fear I'm doing him a disservice. He is -- he's controversial right now because he's saying the things that we all know where true, but have not been said for a long time. What it takes to be a man. And many of his followers on -- on YouTube are young men. They're starving to hear, what does it mean to be a man?

More in a second.

GLENN: We covered the presidential speech last hour, and we will continue here in about 34 minutes with some more analysis on what happened in Washington last night. It was absolutely amazing.

But we're joined now by Jordan Peterson. He has a new book that is out today. It's called 12 Rules For Life: An Antidote To Chaos.

Jordan, I've been watching you now for a few months. And I saw something that you just did on the BBC where the presenter was after you from the beginning. There wasn't an honest question, I didn't feel, from the get-go. She was trying -- it was almost like every question was like, come on, fight with me.

What is it that you're saying that is making so many people just angry? Because I don't see it.

JORDAN: Well, I'm calling out the identity politics types on the left. And in a really -- in a really blunt way. And so they're not very happy about that.

GLENN: But you're doing it with facts. You're doing it with ease and gentleness and kindness.

JORDAN: That's worse. That's worse. You know, because --

GLENN: I know.

JORDAN: Because the radical leftists have to paint everybody who opposes them as some sort of super villain because if they don't -- if the person who opposes them isn't unreasonable, then they're reasonable. And that means reasonable people can critique the radical left. And I am a reasonable person. And that makes me more threatening rather than less.

And, I mean, I believe the radical leftists have pretty much destroyed the humanities. And that's a terrible thing. Because they're at the core of university. And I also believe -- and there was an article in the Boston Globe just this last week making exactly the same case, that corruption of the humanities is now spreading out into the broader public and into corporations and so forth, often through the back door of human resources.

And I'm pointing all this out, the pathological legislation that's been in Canada, for example, requiring compelled speech that results in inquisition of a teaching assistant at Wilfrid Laurier University.

And, yeah, people aren't very happy with me as a consequence. Because I'm describing what's going on. And also why it's wrong. It's really wrong for us to degenerate back into tribalism.

GLENN: So I want to -- I want to go into that. We have to take a quick break. And I want to go into that. Why it's wrong. We are in several tribes. And we're all really doing it. Why is it wrong? And how do we -- how do we change that in our own life?

GLENN: Whether he knows it or not, there is a movement -- a global movement that is building underneath Dr. Jordan Peterson. He's Canadian. He is now sweeping the world on YouTube, a lot of young people are -- are really listening to him and following him.

And he is -- he is articulating universal principles that that haven't been articulated this way in a long time, in his new book for life 12 Rules For Life.

He says things like this: Confront the chaos of being. Take aim against the sea of troubles. Specify your destination and chart your course. Admit what you want. Tell those around you, who you are. Narrow and gaze attentively, and move forward forthrightly.

STU: We were talking about, before the break, something that -- and this was kind of reminded me of a recent article about sort of an alt-right conspiracy gathering in New York City. And a bunch of reporters went to it. And they started asking -- trying to fish around for what their ideology was. And one of them said this: We're not ideological. We're tribal. We don't care about the politics, as much as we care about pissing people off and trolling and shaking things up.

Doctor, before we went to the break, you mentioned our -- the way we're starting to degenerate into tribalism. I think people now are starting to look at tribalism as a positive. Why isn't it?

JORDAN: Well, people, when they lose their unifying (cut out), they degenerate into tribalism. You saw that happening, for example, in Yugoslavia when the wall fell and the Soviet Empire collapsed, people degenerate into their tribal groups.

Now, look, you know from being a child to being an adult, you have to pass through a period of time where your primary affiliation is to the group. That's what happens when you're a teenager and a young adult. You have to become socialized. You have to take your place as a member of a group. But that isn't where your development should end. You should then transcend the group and become an individual. Then you're part of the force that establishes and renews the group, as well as just being part of the group.

And it's that transcendent identity as an individual that enables different groups to live together on the same territory peacefully. Because I can come out of my group as a forthright and honest individual. And you can come out of your group the same way. And we can communicate and negotiate. And we can figure out how to cooperate and convene peacefully and to trade and all of that without degenerating to tribal murderousness.

Now, what's happening in our culture is that the radical left is attempting to establish the narrative.

GLENN: You're saying this globally. You're not just talking about the United States.

JORDAN: No. No. No. This is happening all over the world. But particularly in the West. It's everywhere.

And that the radical left narrative is that there's no super ordinate narrative. There's nothing that really unites us. The world is a landscape of competing power interests. And those power interests are --

GLENN: Wait. We lost you. Hang on. Those power interests. Are you there?

JORDAN: Can you hear me?

GLENN: Yeah, I can hear you now. We just lost you. You said those power interests are...

JORDAN: Are based -- ethnicity, race, or gender, these essential elements that no one can change. And that the entire world is just a battleground of power between those competing groups. And that some of those oppress the other. The right wing looks at that, the radical right and says, okay. If the world is nothing, but a battleground between power groups, then I'm going to pick my power group, whatever it happens to be, and I'm going to win.

And so they end up playing this extraordinarily dangerous group identity game. And there's nothing at the end of that except catastrophe.

GLENN: So can I ask you this question? And I ask you this as a Canadian because that way you're not getting into politics.

As an outsider, we don't -- we've lost our national identity. And we don't know who we are anymore.

As an outsider looking in, what is the identity that all Americans could and should unite around. Who are we?

JORDAN: Well, it's the old American dream. It's that America is a place where people are judged on their competence and are able to compete --

GLENN: Doctor, I don't know if you've moved into another room or something. But we're losing you and we can barely -- we can barely understand you. So let's try this -- is that -- I don't know what's wrong with the connection.

GLENN: No. That's -- now you're gone again. Can you hear me now?

JORDAN: I can hear you pretty well.

GLENN: All right. So go ahead. And I'll tell you if you drop out. We'll try one more time.

JORDAN: Okay. So, well, the United States is a beacon to the world, as far as I'm concern. (cuts out)

GLENN: We're going to -- we're going to have to stop and see if we can get a new connection with you. We're going to call you right back and see if we can get a new connection.

STU: Yeah, it's unfortunate.

GLENN: We're going to take a quick break and come back with Jordan Peterson.

Canadian phone systems.

STU: Blame the Canadians. Typical Glenn.

Jordan Peterson is the author of 12 Rules For Life. We're going to have him on in just a second. It's an antidote to chaos, which clear your cellphone connection is also --

GLENN: Yeah. A little chaotic.

GLENN: We're talking to Dr. Jordan Peterson from Canada. He is a new favorite of mine. And really -- I mean, just so clear in his thinking. He has a huge global following that has been building for a while. And a lot of them are young males. And he is not spoon-feeding them stuff. You know, the average person in the media or in universities would say, you know, oh, that's what they want to hear. And you got to coddle them. He doesn't coddle them. He tells them, grow up. Be a man.

What does that mean, Jordan, when you're talking to these guys, what is it they're starving for?

JORDAN: Well, they're starving for the idea that their life has purpose. A recognition of the idea that their life has purpose. And so I tell them, well, there's things to do out there in the world. You know, there's chaos to confront. And there's order to establish and revivify. And there's suffering to ameliorate. And there's evil to constrain. And that the world is a lesser place if you don't take your place in it. And that the consequences of that are dire.

You have an important destiny. You know, I tell them that they're made in the image of God like the old stories say. And that they have something beneficial -- God, every time I talk about this, it breaks me up. But they have something beneficial that they have bring into the world. It's that, that stops the world from degenerating into hell.

And it truly is important for you to get out of bed in the morning and to -- and to face the world honestly and to set your family straight and to work for your community and to aim at something great in the world.

This is vital. Without that, everyone -- everyone suffers stupidly and miserably. And why bother with that? It's like, you can't just hide in the basement and shirk your responsibilities. It makes you miserable and bitter. And even murderous. It's not a pathway to take.

It's just good to stand up and take on the burden of the world. And to pick up your damn cross and walk up the hill.

You need to do that. It's important. It truly is important.

And people aren't one dot and one speck among 7 billion. We're all networked together. We're all in this together, and we could do something remarkable together, if we aimed high and spoke the truth.

STU: Some of your prescriptions are pretty tough for this, though. Rule six is one that pops out to me. Because this is something I've -- I've found over and over again that people absolutely despise doing with themselves, which is set your house in perfect order before you criticize the world.

That is something that people don't want to do. It's very difficult to do. How do you make them do it?

JORDAN: Well, I think what you do is what I tried to do in that chapter, is that chapter is about kids who shot up the Columbine High School and about a mass murderer named Carl Panzram. And I try to describe in detail the motivations for doing such things.

And people who do such things have very powerful motivations for doing them. They're very angry about the conditions of existence, the tragedy that constitutes existence. And they get bitter and resentful. And then they want revenge. And they're willing to take it -- well, they're willing to take revenge on the most innocent.

I mean, that's what the guy who shot up the school in Connecticut did. He went and shot kids. It's like, well, how the hell do you get into a situation like that? You brewed on the horrors of existence. And you get resentful for your part in the tragedy. And there's no excuse for that. I mean, life is very, very difficult. There's no doubt about that. And unfair things happen.

But to retreat and to become resentful and bitter is only to multiply the problem. So chapter six is an injunction -- anti-activist injunction, I would say, to some degree.

Like, for the last 50 years, we've encouraged young people to go out there and stop the people who are doing bad things from doing them.

And I just think that's a counterproductive way of living in the world. It's like, you should stop the bad things that you're doing. And you should straighten up your life. And then you should straighten up your family's life. And then your community's life. And then everything will be straight and proper.

And that's all to the good. And then maybe we won't degenerate back into that brutal tribalism that characterized the 21st century and wipe ourselves out.

GLENN: So I am -- I'm -- I'm sitting here. I have found these things myself over the last few years. And to be true. And people will say, well, you can't surrender and retreat. And you can't just let it go by. And you're like, no, I'm not letting it go by. I'm not surrendering. I'm just not playing that game because it gets us nowhere. And I can make an impact in my own home and in my own life. And that changes things.

JORDAN: It's not trivial either. Like, you know, it's not that easy to set your family in order. And if you do that, you'll learn something deep. You know, if you can make peace with your brothers and your sisters and if you can make peace with your parents and your past and you can make your own house peaceful and productive, then you've learned some deep psychological and practical truths. And then when you go out into the world and attempt to do things, you're going to be first on a very solid footing because you'll have lots of support and you won't be tortured by a never-ending stream of domestic hell and idiocy. And you'll be ready to do things in the world that are -- that are appropriate and proper. You'll have practice.

GLENN: You do --

JORDAN: It's not like setting your house in order is trivial. It's very difficult.

GLENN: You admit that there is evil in the world. And it is profound. And I think that's --

JORDAN: That's one of the most self-evident things about the world.

GLENN: I know.

And people who hear this -- because I've heard this from people. Glenn, there is evil, and it has to be stopped.

Yes, it does.

And, you know, just a retreat from evil because that's just not going to stop. Can you connect the dot to the -- the chaos in our own life and then the -- the evil that is out?

JORDAN: Well, look -- look to yourself first. That's the thing, is that the best place to begin the process of constraining evil is in your own heart. It's like, you know, I've studied totalitarian brutality for 30 years.

And one of the things that I taught my students -- well, since the early 1990s is that if they were -- if each of them was placed in Nazi Germany in the 1930s, there's an overwhelming probability that they would be Nazis. Like everybody thinks, no, I would be Schindler rescuing the Jews. I would be the Dutch family that hid Anne Frank. It's like, no, you wouldn't. That's not true. You would be on the side of the majority, just like you are now, in all probability.

And if the temptation was put in front of you, to do the terrible things that were offered to the people that were offered to the people who did the terrible things the Nazis and the Communists did, then it's really probable that you would do those. And it's also really probable that you're doing such things already on a smaller scale.

You're torturing the people that you love. You're betraying your friends. You're not working up to your potential at work. They're all sorts of things that you're doing in your life that are small examples of the things that get out of control in tyrannical societies. Lots of people are tyrants in their own little domains, or they're tyrants to themselves. That needs to be stopped.

GLENN: I'm sure that you've read the book Ordinary Men, on how men in Poland --

JORDAN: Yes.

GLENN: They did with compassion at first. And they turned into monsters. It's a slow, gradual thing that you just don't see.

JORDAN: Yeah. Oh, that's a great and terrible book, Ordinary Men. That's one of the ones I have on the reading list on my website. And that's one of the books that's on the reading list because that is a great example of how you move to perdition one step at a time and how perfectly ordinary people can be trained, even against their own will in some sense, against their own better instincts to become, well, committers of atrocities.

When I read history, I don't read it as an innocent bystander. I read history as a perpetrator. And that's the right way to read history.

GLENN: We have a list of books to read as well. And it's quite long. But move this to the top of your list: 12 Rules For Life: An Antidote To Chaos.

Move this up on your list of things to do or watch. Jordan Peterson on YouTube. He is so well-spoken. So well-thought out. And a voice of common sense that you just don't hear very often anymore.

Dr. Peterson, thank you so much. Appreciate it. And we'll talk again. God bless.

JORDAN: Thanks very much for the invitation. It was good talking with you.

GLENN: Good talking to you. Jordan Peterson again. The name of the book, 12 Rules For Life.

RADIO

Are Antidepressants (SSRI's) Worsening America's Mental Health Crisis?

A former FDA psychiatrist reveals what Big Pharma never told the public: the “chemical imbalance” story behind antidepressants was never proven — and SSRIs don’t fix a biological defect, they numb the brain. Glenn Beck and Dr. Josef Witt-Doerring break down how America became the most drugged nation in the world and how millions are being overprescribed medications that can cause paradoxical agitation, emotional blunting, and even suicidal behavior. With 15% of Americans — including millions of children — on SSRIs, are we facing a public health crisis hiding in plain sight?

RADIO

Cracker Barrel's internal crisis EXPOSED

Cracker Barrel’s massive public meltdown didn’t happen by accident. Behind the scenes, the company was bleeding institutional knowledge, taking disastrous advice from DEI strategists, and making decisions that alienated the very customers who built the brand. A major board shake-up, the quiet removal of DEI frameworks, and the sudden resignation of a key DEI-linked board member reveal how deep the problems ran — and how desperate the company was to course-correct. This breakdown uncovers what really went wrong, how Cracker Barrel was influenced internally, and why the Glenn Beck interview triggered major internal moves that the public was never supposed to see.

Transcript

Below is a rush transcript that may contain errors

GLENN: So, Stu, you can just questions about the special tonight.

STU: Yeah, for sure. I'm interested in this.

It's a big -- you know, a big special. You're back and forth with it. With them there. Was kind of fascinating. Right?

You have a situation where they -- they do seem to be sort of avoiding the question there on DEI. Is that how you read it? Oh, we lost connection with Glenn. Is that what's about to go?

Well, that's how I read it at least. You know, you listen to that clip of them going back and forth and it does appear to be them just sort of avoiding the question. We should get back to Glenn. Because I know he has this breaking news on this happen. Should we go to another clip on the Cracker Barrel thing, while we're waiting for Glenn to reconnect? Because it sort of sets the stage. You know, it was interesting to see their approach here, which is to try to explain themselves and try to work themselves through what is one of the biggest PR disasters probably in our lifetimes.

And let's go to this next clip.

VOICE: If we came out of COVID, A, trying to hire 50,000 people, we have a lot of our employees, original -- we did -- we lost a lot of very long tenured employees. A lot of them, a little bit older, and scared to come back into the -- into the environment.

And so --

GLENN: That's a lot of institutional knowledge.

VOICE: Oh, it hurt. I mean, it really hurt.

And in '22, as we started opening back up, we had the new menu that we had. So we lost a lot of people. We put a ton of training into that new menu.

Now we're coming back to open up, guests, any way we can get them. We had patio dining. We were testing a rock garden.

They were going to sit out in the landscape. And I always say that co-ed even made Cracker Barrel start drinking alcohol.

Because that's how -- it was out of COVID, that it was like, how are we figuring out how to drive top line sales and try to get a guest in.

GLENN: Okay. So that is a good example of you don't know any of the story. You think Cracker Barrel has never served alcohol before. Why are you shoving alcohol? That's a cultural. So it's easy to think, you're selling people alcohol now. What other values are you --

VOICE: And it's fair.

GLENN: That one, is at least understandable. Now that I understand the story.

VOICE: Yeah. Exactly. And so as we got into '23, I came out of my office administration role, and came into operations.

And I was leading field operations. And the best way for me to describe it, we were throwing Velcro balls at a wall to see what would stick.

STU: And it's understandable. You know, it's easy to kind of look at the Cracker Barrel situation and get lost at how badly it went.

A lot of these decisions come down to the information they had at the time. Right?

And they're looking at the time as a place that maybe people aren't coming into as much as they would like.

They are trying to -- maybe it's fading a little bit. Maybe some people find it's stale.

They think the situation at Cracker Barrel is not one that they're not necessarily trying to get involved with on a week to week basis, like they used to.

Maybe they had those warm feelings of the past. But they're not going in it anymore. Well, we'll freshen it up. We will do all these new things.

This will be great! And you realize, sometimes, when you're in that moment, you hit a -- you hate a vein. Right?

You're trying to do something positive for the company. And you hit a vein, and everything starts bleeding all over the place.

Let me give you another piece of this interview. Glenn Beck, up in the headquarters of -- of Cracker Barrel.

And somehow, I will give Glenn credit. Not eating throughout the interview.

I kind of thought, when they put food in front of him. He would just be shoveling it down his gullet the entire time.

You wouldn't be able to hear him. It would be like talking with his mouth full.

He got through it, without taking as many bites. Here is Glenn with the CEO of Cracker Barrel.

GLENN: Let's just get this out.

VOICE: Okay.

GLENN: What happened to the choices that were made?

I said on day one of this. I remember when they rolled out new Coke. And I thought, that was the dumbest marketing move, the dumbest thing I've ever seen.

We're taking the original formula and ditching it. And let's start over with a brand that people love.

The day this broke, I said on the air, new Coke!

That's what this is. And it was -- no offense. Stupid!

Just stupid from start to finish.

Can you walk me through how that happened?

VOICE: Yeah. Sure.

Look, our guests have every right to be upset.

GLENN: Yeah. You want to watch this. And I -- you know, what I really want to you watch for is a moment where I said to her, are you surprised you haven't been fired yet.

That spoke volumes. Her answer, and I hope it is captured on camera.

But that answer was the first non, you know, when you're a CEO. You know, I've -- Stu, do you remember when we used to have to do really important interviews.

And our PR people would be like, drill, drill, drill.

No, don't say that. Don't say that. And we would be like, yeah. Whatever.

And when you are in charge of a Fortune 500 company. And you're in the trouble that they're in, you do -- you know, you follow the people that you have hired to make sure crisis management. You don't make any more mistakes.

And so everybody was very, very careful.

They were very honest. But, you know, like that DEI thing.

She didn't really answer the question.

Of course, we want everybody to be welcomed. Yeah. I know. But that's not answering the question.

When I asked her, are you surprised you still have a job, and you haven't been fired yet. Her answer spoke volumes.

Now, the other thing that you need to know, that while she didn't answer me on the DEI thing. And I -- I -- you know, I can't tell you exactly how this happened.

I just know that they knew, that they didn't answer the question.

And somebody has been in touch with my people. And said, hey. You might want to watch the board meeting that is happening.

We can't tell you that anything is going to be happening. But the DEI thing may be solved. At the board meeting. That happened this morning. And they were going to release something at 11:15 today.

We didn't know exactly what it was.

We had -- we had an indication that it might be about DEI.

And what they've done, at first.

Remember, in August. You know, they just deleted the Pride pages. And the DEI pages.

And they just got rid of it all, at Cracker Barrel. That is just hiding who you are. The real problem was, they had a guy who was on the board of directors. Named Gilbert Davila.

And he's just resigned from the board, today!

Okay? They had a meeting with the board, and shareholders and everything else. And they voted on all of these people. And they did not renew him. And so he is -- he has resigned.

Now, his job -- he was a member of the standing board committee.

And his job was to assess the social and political risk to the company's business.

Well, who is he?

Well, he's also the CEO of a company called DMI Consulting.

That's a DEI strategy firm, that's been in business since 2010.

So he's one of the guys. He was the guy who, his job as the CEO -- as the CEO of DMI, is to promote, you know, DEI.

To make sure everybody is living up to the DEI standards. So Robby Starbuck, who is a friend of the program and, you know, great conservatives, who has been responsible for -- you know, getting a lot of these people out of these companies, or at least drawing attention on what these companies are really standing for.

He's been asking trial. What does he do to deserve this seat on the board?

Well, that's it. He owned a DEI consulting and strategy firm. That was pushing DEI and DEI advertising. So what's happened here is I think while she couldn't answer that question at the time, because the board hadn't acted, I think it's -- I think it's not not coincidental that the day the interview with her drops. With us.

Which they've known for a couple of weeks. This is when this interview would drop.

They -- they announced that morning, that seat has been eliminated. DEI is gone from Cracker Barrel. So I think that's really, really good news if you're a fan of Cracker Barrel.

And the things that I saw at Cracker Barrel, I'm -- I'm going to tell you some stuff tomorrow.

I just have to make sure that it's exactly accurate. Because I don't want to cause more problems.

For us!

And I want to make sure that I get it exactly right. But there were some things that I learned in the show prep.

And, you know, studying up for this interview.

That no one was prepared to talk to me on camera about. And always says to me, oh, well, there's something there.

And so we have done even more homework on it. And tomorrow, I will tell you about something that you might have heard about. This guy who owns, what is it?

Steak and Shake?

STU: Yeah. He's a big activist shareholder, isn't he?

Kind of against some of the leadership there at Cracker Barrel. I think I read about that.

GLENN: Correct. Yes. Yes.

And he has an interesting history.

And I want to -- I want to take you through some of that tomorrow.

I think by tomorrow, you're going to understand, what you saw with the DEI vote on the board today. Get that gone. That's gone.

The interview that you'll see tonight with Julie. The CEO. She's not who you think she is.

It doesn't mean she didn't make huge mistakes. She says she makes huge mistakes. But she's not who you think she is.

You may not agree with her or whatever. But it's important you know who she is. And what she said.

And the key tonight is that question: Are you surprised that you haven't been fired yet.

And really, what happened after she answers the question. And she's very uncomfortable. Answers the question.

And then she immediately switches topics. And I'm like, wait. Wait. Wait.

Stop. Stop. Go back. Why are you switching topics here?

Because it was an amazing moment. Is she immediately changes the subject. After she answers. And then she comes back, and she he says a few things. You'll see.

And then I bring it back to her again. And she switches topics again. And I'm like, why are you doing that?

Why are you doing that?

And she said a very interesting answer on all of that.

That is one of the most honest things I think I've ever seen a fortune five company or CEO ever say.

It was really uncomfortable. But really, really honest.

I think once you see this. And then I tell you tomorrow about the -- the board member, on the things that I can verify. I'm not sure what we can verify yet.

But the things that I've heard. And the things I think I can verify tomorrow. You will see that -- that I think they made stupid moves. They have really bad advice from DEI people.

And they were set up.

To some degree.

They were set up.

The company was. Not individuals. The company was set up.

I think it will -- I think you will have every question you needed to know about Cracker Barrel and what happened answered.

RADIO

WARNING: The Threat of Sharia Law in American Cities is Now a Reality

Texas is becoming the front line of a growing ideological struggle. While courts block the Ten Commandments from classrooms, public schools are opening Islamic prayer rooms as CAIR and other Islamist political groups gain influence across the state. Glenn Beck and Chip Roy warn that this isn’t about private worship, but rather a coordinated movement to weaken the nation’s Judeo-Christian foundations, undermine constitutional law, and smuggle Sharia-aligned norms into American institutions. As judges enable these shifts and political factions fracture, a broader conflict is emerging that most Americans refuse to acknowledge. Texas may be the battleground that determines whether the West wakes up in time.

Transcript

Below is a rush transcript that may contain errors

GLENN: We're talking to Chip Roy about the Islamification of Texas and the United States. What's going to be done. A -- a -- a -- a new attitude from Governor Greg Abbott yesterday. And a new proclamation that came out and said, enough is enough.

On CAIR and the Muslim Brotherhood. We're going to deem them terrorist organizations. We were just talking about what's happening with the Ten Commandments. And before we -- before we switch here, one more thing on this -- this Muslim thing. In schools.

You know, we can't have the Ten Commandments, Chip.

However, at liberty High School in the Frisco ISD in Texas, they now have prayer rooms for Islamic prayers.

How is it we can't have the Ten Commandments in Texas, but Frisco ISD public school, Liberty High School, can have prayer rooms, and nobody says anything?

CHIP: Well, first of all, this is the double standard of the left. But let's take a step back. What you just said out loud. Frisco, Texas. Frisco. My daughter was born in Frisco.

GLENN: Yeah.

CHIP: Has now got Islamic prayer rooms, okay? That should concern you.

GLENN: It does.

CHIP: And by you, I mean the listeners out there. Like, Texas listeners.

And, yes, the Ten Commandments case. It's judicial activism. The Supreme Court has upheld the ability to have the Ten Commandments displayed in public form.

Again, the Ten Commandments sits on the grounds of the Texas Capitol. And the case like I said, Ted Cruz litigated as solicitor general. Working for then attorney general Greg Abbott. Governor Rick Perry, and we won that case.

And I think we will be able to win that case, when it goes up, and it's no doubt, it's being challenged in the fifth circuit.

Then likely the Supreme Court would look at it.

With past presidents and say, we have the Ten Commandments.

Look, we have to decide who we are as a people.

And we got to start acting like it. Because this nation has been blessed because we are a Judeo Christian people who formed a country. That is a -- liberal, in the classical sense. You know, republic liberal democracy.

And we allow the full range of views to be discussed. And for people to believe whatever they believe.

And you and I will die on the hill to protect that. To protect the government over the mind of man. But we are also are a group of people that's bound together by a common sense of ideals, in our history, in our founding. And when you break that down, you will no longer have a country. And that's what we've got to -- you know, when those men --

GLENN: Go ahead. Well, you were saying a minute ago. You know, that should concern you, that there are prayer rooms in Frisco, Texas. It doesn't concern me that there are prayer rooms.

What concerns me, this is a coordinated effort to bring Sharia law into our country.

I don't care if you're Muslim. And you respect the Judeo Christian laws that we have. That's what our country are built on.

That's what our laws are based on.

And you say, this is a really great system. Because it allows me and everybody else to worship God of our own understanding.

When you're part of a movement to subvert that law. And to fundamentally transform the United States into something that it is not.

That's when I have a problem! And that's when we should stand up, but that's one of the things that CAIR does. CAIR makes anything that we have said, Islamophobia. And so they shout you down, and make you afraid and try to paint you as a hater.

I don't hate. I don't hate Muslims.

I don't. I do despise Sharia Law, and I despise anyone who comes here, and wants to supplant the United States Constitution, and replace it with Sharia law. That's -- that's a no-go zone.

No. Sorry. Not going to do it.

JASON: And the history of Sharia law. And the history of those inherent to it, which would suggest that that is the goal.

GLENN: Yes.

CHIP: And that's what we've seen borne out in countries across the world. So we should recognize that in carrying out our policies and these activist judges, and they are going to cede the ground. Okay?

In the name of the First Amendment, they are going to cede the ground with a supposedly secular society.

And, you know, essentially, genuflecting to -- the Bill of Rights, while walking away from God.

They're going to cede the ground for a world in which we are going to invite those who wish to destroy America, to have a front row seat right here to do it, and we've got to stop those judges.
And we've got to act. And so, you know, the House of Representatives should act on such an obvious case like Boasberg.

We should -- and I know that my religious liberty friends will do that on the Ten Commandments.

And they're going to be litigating that. And I will be quite confident the state will litigate that to defend the state law and defend the schools.

Then you go to the -- you know, redistricting opinion. Right? It's really extraordinary. I don't know if you read the scathing rebuke of the two judges. The -- particularly, the one judge, Judge Brown by Jerry Smith, right? Who was dissenting judge in the three-judge panel. So for those of you who don't understand, when you have a case on the redistricting issues. Right? It goes to a three-judge panel. And this three-judge panel, it was a two-to-one opinion, and it was a Democrat appointee. Appointed judge.

It was a Trump-appointed judge. Judge Brown. And then Judge Jerry Smith, who has been on the bench for a long time. Very respected, conservative --

GLENN: Thirty-seven years.

CHIP: Yes, and Jerry was basically cut out. They didn't do their normal deliberation. He wrote a scathing letter yesterday.

In addition to them filing a dissent. Because he was blocked out of the process.

It was an extraordinary essentially power grab by the two judges.

Just to run this thing through. I don't think the Supreme Court will take kindly to that.

I think that the stay application that will be filed with the United States Supreme Court. I think that by tomorrow. They filed the stay last night with the strict.

In the district court.

But I think they will go to the Supreme Court, with the stay, probably tomorrow.

That attorney general Paxton and Abbott to strategize for the timing.

But I think that's right.

And, you know, I think the you court. Judge Roberts, his faults on many opinions, has been pretty good on race. You'll remember, the Supreme Court opinion that -- that struck down the abhorrent, you know, language in section five that was unconstitutional, Voting Rights Act. And they cleaned that up.

And in that opinion, Robert said, that divvying us up by race was a distorted business. That was his quote. And I think Roberts will be on the right side of this. I hope so.

Because this is very clearly political exercise by the legislature.

The judges tried to indicate that it was racial gerrymandering. No! It's the opposite.

Texas is trying to undo racial gerrymandering, which we believe is unconstitutional on its face. You've got California out there, who is taking five of the nine Republican seats away.
So it's currently, what?

I think, what? 45 to nine?

And it's now going to be something like 50 to four? My numbers may be off one or two. It's crazy.

And then in Texas, we were kind of trying to rebalance it a little bit.

Add four or five new states. A lot of growth in Texas. And now, they will say, that that's somehow not profitable. Because we somehow are doing racial gerrymandering.

We're undoing I think racial gerrymandering with a politically motivated goal of having more Republican seats in a very Republican state. So I hope the Supreme Court sees this for what it is.

And issues a statement. You know, we'll have to see what they do.

GLENN: Let me take to you Washington again. This Comey thing is driving me out of my mind.

Because once again, here's somebody, that looks like they will not pay a price for anything.

James Comey. A judge has said that the government has screwed this -- this up. In gathering information.

And filing.

And so now it looks like the Comey case will not move forward. Any thoughts on this?

CHIP: Well, look, I have not had a chance to dive into this as deeply. I know that the district Judge Nachmanoff, or whatever the judge's name was. Pressed, you know -- this -- this opinion forward.

And, you know -- or I'm sorry. Not pressed the opinion. Pressed prosecutors. A hearing.

And I don't know what the exact result is going to be.

The Biden appointee. And, you know, we're -- we're going it to see what the result is.

Obviously, Comey, we believe lied to I think the Senate judiciary committee, among others. Under oath.

And that is, in fact, an indictable offense.

And so, you know, I'll go look and see what they're claiming in terms of whether the grand jury got to see the final indictment.

Or whatever these issues are.

Obviously, the former prosecutor is important. You have to follow the procedures.

GLENN: You have to.

CHIP: Do it right. But also can't lose the forest for the trees. I think Comey very clearly lied. And so, we're going to -- hopefully, this will proceed. That's about all I've got on that one.

GLENN: All right. Chip, thank you very much. If anyone wants to get involved in your campaign for Texas attorney general, how do they do it?
CHIP: ChipRoy.com. C-H-I-P-R-O-Y.com. You can follow me at Chip Roy TX on X/Twitter.

And, Glenn, always appreciate what you're doing out there. Thanks for being on the tip of the spear. And the forefront of talking about this important issue. About defending Western civilization.

And all the issues. I'm deeply appreciative.

GLENN: I tell you, Chip. I -- I've been saying recently -- I've been saying it for a while, since I wrote the chalkboard on what was going to happen, back on Fox days. And I said, all these people will gather. And then they'll sort it out.

Once they think they have it, they will start eating each other.

And they're starting to see that with the left now eating the Democrats. So Democrats are over. Now it's just going to be Marxists. But it will come down to the Marxists and the anarchists and the Islamists. And as I said then, in the end, it will just be the Islamists, against the Western world.

Because I would bet on people who believe something, much more than the Marxists.

These people have religious zeal. And they will -- they will eat the Marxists. And then it will just be western world against the -- the Islamists. And I think, chip, we are in World War III.

We have just not declared it yet. And people haven't woken up to it yet.

We are in the beginning stages. You will see history in 100 years from now. Will write, this is the 1930s, if you will.

This is the beginning of a world war, and nobody has caught up with it, yet.

Would you agree with that?

CHIP: Yeah. Glenn, I agree with you. You have, and you were a long time ago -- others have caught up to it. And, frankly, caught up to where you were. And, look, it is one of the core reasons I'm running for attorney general.

Look, I can keep doing what I'm doing up here. God blessed me the ability to fight and make changes up here.

We've done some good things.

Look, we have to preserve in the state of Texas. And the battle is exactly what you said. You can't win a war. If you don't even acknowledge that it's happening.

That's the problem. People are asleep at it. Again, like I said, it's what I last talked about. Because of the reality that you just said.

And that vast network, we have got to follow the money and destroy that network. It's an integrated, related network. You know it. I know it. I can promise you, smart people in Washington are looking at this.

I can tell you, I'm building teams in Texas, to look at this right now. And connecting those teams in Texas and in Washington. And other AG's offices, which is what I'll do on day one of AG. Frankly, once I'm blessed with the nomination, I will be working on it all next year. We will build the team, and we will fight to dismantle it.

TV

Glenn Finally Gets a REAL Job: Cracker Barrel Biscuit Maker | Glenn TV | Ep 471

If this whole media thing doesn’t work out, Glenn can always fall back on his biscuit-making skills! Take a break from the apocalypse and enjoy some Cracker Barrel carbs made by everyone’s favorite son of a baker!