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Glenn's Show Prep

MoviePass CEO: The Subscription Model Is the Future for Theaters

September 06, 2017
Staff

WRITER

MoviePass CEO Mitch Lowe joined Glenn on radio Wednesday to talk about his company’s subscription business model and why movie theaters should actually be excited about people seeing unlimited free movies. He explained why MoviePass was first designed for millennials, a generation accustomed to subscribing to everything.

“We realized that what we really needed to do is to reinvigorate, especially, millennials,” Lowe said. “They talk themselves out of going to the movies. … ‘I’ve already got Netflix or Hulu; I’ll just wait and see it then.’”

For one fee, people can use MoviePass to see as many movies as they want to each month, as long as they don’t go to more than one movie per day or see the same film twice. MoviePass recently dropped its price from $50 to just $10 per month.

Movie theaters benefit from people being in the theater and buying concessions, so they should welcome a subscription service that encourages people to come to the movies, Lowe asserted.

“I think the movie theater experience is just totally changing,” Glenn said. “I think the future is putting me into some sort of cocoon where I never, ever want to leave.” As an example, he cited local theaters that serve people food while you watch the movie.

This article provided courtesy of TheBlaze.

STU: You can give your critique on the script too. The coauthor of American Assassin. Tomorrow, he joins us. The beginning of this hour on tomorrow's program. But one of the things that I love about movies and I have a new appreciation of them and can go to much more of them because of it is called this ridiculous movie called MoviePass.

GLENN: I don't -- there's something wrong here.

STU: It's ridiculous. There's something wrong. It's too good. When it's too good to be true, it means it's too good.

GLENN: Right. Mitch Lowe is here. He's the CEO of MoviePass.com. And, Mitch, I personally may put you out of business because I see too many movies. So...

MITCH: Hey, that's what we want. We want to reinvigorate the movie theater going. So we would love to see that.

GLENN: Okay. Honestly, I'll bankrupt you. I see almost every movie made, and I love to go to the movies. It is a pastime with me and my family. But we see probably a minimum of four movies a month. And under your service, I pay $10, even in New York where the ticket is $16, and I can go see any movie I want and I can see as many movies as I want, as long as it's not the same one over and over again, right?

MITCH: That's right. It's one a day. It's one a day.

GLENN: So how is that working for you? I'm trying to figure out the business model. How does that work?

MITCH: So here's the thing: Yes, there are about 11 percent -- 36 million people in the US and Canada that go to a lot of films every month. They go to roughly 18 films a year on average, and they buy half of all the movie tickets. But there's 51 percent of the population that go to less than a movie a month, and that's who primarily join our service. So, yes, everybody like yourself who goes to lots of movies joins. They get huge value, and they tell everybody about it. But the majority of our subscribers are people who go to three to six films a year prior to joining MoviePass. When they join, they double the amount of films they go, so now they're going to six to 12 movies a year.

So the majority of our subscribers roughly go to one a month. And then there's a small group of people who end up going five, ten times a month. And it drives up the average a little bit.

GLENN: Okay. So it's 9.95 a month. It used to be $50 a month.

MITCH: Yeah. Thirty to $50.

GLENN: How -- what happened to where you could drop it down that low?

MITCH: Well, what we found -- you know, when we were 30 to $50, we were really just appealing to the people -- that 11 percent who go a lot already. And we got them to go more often. But essentially, it was a -- at first a price point that only appealed to a small group of the public.

GLENN: Yeah.

MITCH: And we realized that what we really needed to do was to reinvigorate especially millennials. Over the past five years, millennials have decreased their amount of times going to the theater by 20 percent. And the reason why is now they have all these other alternatives. In fact, they talk themselves to go out of the movies. They go, I don't know if it's good enough. I've already got Netflix or Hulu. I'll just wait and see it then.

And what we really -- these are people that grew up on subscription. And really, what are subscription services, it's insurance against a bad movie. Now we can go and experiment. And if they don't like it, they can walk out and trash it the next day to their friends.

STU: Hmm.

GLENN: When you put this together -- because AMC doesn't like this.

MITCH: Yeah.

GLENN: But I think the movie theater experience is just totally changing. I think the future is making me -- putting me into some sort of a cocoon where I never ever want to leave. And that's what's happening -- at least here in Texas, that's what's happening to movie theaters. Where great food -- they'll deliver anything.

MITCH: Yeah.

GLENN: I'm guessing there's a few that would even deliver lap dances. I'm not sure. But they just never want you to leave. And I'm guessing, that's where they make their money. Not on the actual ticket.

MITCH: Yeah, that's right. Concessions are 80 percent margin. You know, when you buy that popcorn or soda, 80 percent. And when you buy a ticket, it's roughly 50 percent. So the theaters really want you in the theater.

And, by the way, when you join MoviePass, what happens, because you're not pulling out that 10-dollar bill to pay for a ticket, you spend more money on concessions, which is great for the theaters. And that's why AMC should love it.

GLENN: Why don't they?

MITCH: Well, you know, we had a two-year partnership with AMC. You know, we -- we both contributed to a blind data report that showed that we doubled people's frequency of going to the movies. Increased their consumption of concessions. And AMC, I believe, you know, came to the point where they said, "You know, we should just do this ourselves." And so I believe this is a little bit of sour grapes in seeing that kind of we beat them to the punch. And, you know, I know they will probably release their own subscription program soon.

STU: We're talking to Mitch Lowe of MoviePass.com.

Mitch, one of the criticisms I've seen from AMC and others is that you are preparing people to pay $10 a month for movies. And then when you go out of business in two years, everyone is going to think the old movie price is too high.

MITCH: Yeah. Well, you know, I was on the founding executive team at Netflix and the COO of Redbox, and that's exactly what Blockbuster said to Netflix and they said to consumers. Don't look at these little guys over here that are offering an innovative service. Keep paying us the high prices.

GLENN: Yea. Are you publicly traded now, Mitch? Is this publicly traded?

MITCH: We're 51 percent owned. The deal isn't closed yet. But shortly, we'll be majority owned by a public company. It's HMNY. Helios & Matheson. And they are -- the reason why we sold half the company to them, a little more than half, is they are a big data and analytics company. And what we want to build is this great experience around going to the movies. And we're building upon their foundation. Their technology. That will build a whole night at the movies experience.

GLENN: I'll tell you, I think this is why AMC is wrong on this.

I don't -- you know, AMC should do what AMC does well. And that is, give me a good movie experience. But I wouldn't want a subscription with AMC, because then I'm locked into just AMC. I mean, if you were a public --

MITCH: Exactly.

GLENN: This might be the kiss of death: I would invest in your company because I think what the future is, is companies that say, "I just do this one piece. And I do it really, really well."

MITCH: Yeah.

GLENN: And they just start linking pieces together, to make everybody's experience super easy.

MITCH: Yeah. You have to listen to consumers. And what typically happens to the dominant player is they lose touch with their consumers. And they spend more time trying to protect an old way of doing things, at the cost of offering, you know, new benefits to consumers. And that's -- that's exactly what, you know, startups can do, is where -- I absolutely love movies. I love them in every way. And, you know, I started with video stores 30 years ago. And I just love movies. And I know the artists -- the creative community makes movies for the that's right, for the big screen, the big sound. You know, laughing with other people around you. They don't make them for the mobile phone. And even though that's fun and a great opportunity, you know, it's really the theater --

GLENN: No, there's nothing better -- yeah, there's nothing better than the theater.

MITCH: Yeah.

STU: And, Mitch, it is a -- any theater you want to go to -- I think a lot of people would think, oh, well, I have to find one of these theaters. It's literally any theater -- you basically have what is a debit card almost.

MITCH: Yeah. It's -- it's over 90 percent of all the theaters.

So there are some theaters -- you know, some drive-ins and some places that only take cash that you can't use it.

GLENN: Can you still use it at AMC? Can you still use it at AMC?

MITCH: Absolutely. You can still use it at AMC.

STU: And I don't know, Mitch, if you do radio-based customer service, but I have not received my card yet. I've just been using the app. So we really need to work that out.

MITCH: Well, we absolutely underestimated demand. And we were not prepared for the amount of new subscribers we had. We're still catching up. You know, on those first couple days, we were the third most searched word on Google after Charlottesville and Korea. And we continued to get thousands and thousands of new subscribers every day. And we're catching up fast. But you'll get yours soon. And I apologize. Your first month does not start until you get your card. So even though we charged you in advance, the month doesn't begin until you get your card.

STU: That's awesome.

MITCH: And I'm extremely sorry and I apologize.

STU: We're rooting for you. This is really cool.

GLENN: We are. Mitch, thanks a lot. Mitch Lowe. He's the CEO of MoviePass.com. That's MoviePass.com. I will be a member by the end of the day.

Fort Knox exposed: Is America's gold MISSING?

Christopher Furlong / Staff | Getty Images

President Trump promised that we would get a peek inside Fort Knox, but are we ready for what we might find?

In this new era of radical transparency, the possibility that the Deep State's darkest secrets could be exposed has many desperate for answers to old questions. Recently, Glenn has zeroed in on gold, specifically America's gold reserves, which are supposed to be locked away inside the vaults of Fort Knox. According to the government, there are 147.3 million ounces of gold stored within several small secured rooms that are themselves locked behind a massive 22 ton vault door, but the truth is that no one has officially seen this gold since 1953. An audit is long overdue, and President Trump has already shown interest in the idea.

America's gold reserve has been surrounded by suspicion for the better part of a hundred years. It all started in 1933, when FDR effectivelynationalized the United States's private gold stores, forcing Americans to sell their gold to the government. This gold was melted down, forged into bars, and stored in the newly constructed U.S. Bullion Depository building at Fort Knox. By 1941, Fort Knox had held 649.6 million ounces of gold—which, you may have noticed, was 502.3 million ounces more than today. We'll come back to that.

By 1944, World War II was ending, and the Allies began planning how to rebuild Europe. The U.N. held a conference in Bretton Woods, New Hampshire, where the USD was established as the world's reserve currency. This meant that any country (though not U.S. citizens) could exchange the USD for gold at the fixed rate of $35 per ounce. Already, you can see where our gold might have gone.

Jump to the 1960s, where Lyndon B. Johnson was busy digging America into a massive debt hole. Between the Vietnam War and Johnson's "Great Society" project, the U.S. was bleeding cash and printing money to keep up. But now Fort Knox no longer held enough physical gold to cover the $35 an ounce rate promised by the Bretton Woods agreement. France took notice of this weakness and began to redeem hundreds of millions of dollars. In the 70s Nixon staunched this gushing wound by halting foreign nations from redeeming dollars for gold, but this had the adverse effect of ending the gold standard.

This brings us to the present, where inflation is through the roof, no one knows how much gold is actually inside Fort Knox, and someone in America has been buying a LOT of gold. Who is buying this gold? Where is it going and for what purpose? Glenn has a few ideas, and one of them is MUCH better than the other:

The path back to gold

Mario Tama / Staff | Getty Images

One possibility is that all of this gold that has been flooding into America is in preparation for a shift back to a gold-backed, or partial-gold-backed system. The influx of gold corresponds with a comment recently made by Trump's new Treasury Secretary, Scott Bessent, who said he was going to:

“Monetize the asset side of the U.S. balance sheet for the American people.”

Glenn pointed out that per a 1972 law, the gold in Fort Knox is currently set at a fixed value of $42 an ounce. At the time of this writing, gold was valued at $2,912.09 an ounce, which is more than a 6,800 percent increase. If the U.S. stockpile was revalued to reflect current market prices, it could be used to stabilize the dollar. This could even mean a full, or partial return to the gold standard, depending on the amount of gold currently being imported.

Empty coffers—you will own nothing

Raymond Boyd / Contributor | Getty Images

Unfortunately, Glenn suspects there is another, darker purpose behind the recent gold hubbub.

As mentioned before, the last realaudit of Fort Knox was done under President Eisenhower, in 1953. While the audit passed, a report from the Secretary of the Treasury revealed that a mere 13.6 percent was checked. For the better part of a century, we've had no idea how much gold is present under Fort Knox. After the gold hemorrhage in the 60s, many were suspicious of the status of our gold supply. In the 80s, a wealthy businessman named Edward Durell released over a decade's worth of research that led him to conclude that Fort Knox was all but empty. In short, he claimed that the Federal Reserve had siphoned off all the gold and sold it to Europe.

What would it mean if America's coffers are empty? According to a post by X user Matt Smith that Glenn shared, empty coffers combined with an influx of foreign gold could represent the beginning of a new, controlled economy. We couldstill be headed towards a future where you'll ownnothing.

Glenn: The most important warning of your lifetime—AI is coming for you

NurPhoto / Contributor | Getty Images

Artificial intelligence isn’t coming. It’s here. The future we once speculated about is no longer science fiction—it’s reality. Every aspect of our lives, from how we work to how we think, is about to change forever. And if you’re not ready for it, you’re already behind. This isn’t just another technological leap. This is the biggest shift humanity has ever faced.

The last call before the singularity

I've been ringing this bell for 30 years. Thirty years warning you about what’s coming. And now, here we are. This isn’t a drill. This isn’t some distant future. It’s happening now. If you don’t understand what’s at stake, you need to wake up—because we have officially crossed the event horizon of artificial intelligence.

What’s an event horizon? It’s the edge of a black hole—the point where you can’t escape, no matter how hard you try. AI is that black hole. The current is too strong. The waterfall is too close. If you haven’t been paying attention, you need to start right now. Because once we reach Artificial Super Intelligence (ASI), there is no turning back.

You’ve heard me talk about this for decades. AI isn’t just a fancy Siri. It isn’t just ChatGPT. We are on the verge of machines that will outthink every human who has ever lived—combined. ASI won’t just process information—it will anticipate, decide, and act faster than any of us can comprehend. It will change everything about our world, about our lives.

And yet, the conversation around AI has been wrong. People think the real dangers are coming later—some distant dystopian nightmare. But we are already in it. We’ve passed the point where AI is just a tool. It’s becoming the master. And the people who don’t learn to use it now—who don’t understand it, who don’t prepare for it—are going to be swallowed whole.

I know what some of you are thinking: "Glenn, you’ve spent years warning us about AI, about how dangerous it is. And now you’re telling us to embrace it?" Yes. That’s exactly what I’m saying. Because if you don’t use this tool—if you don’t learn to master it—then you will be at its mercy.

This is not an option anymore. This is survival.

How you must prepare—today

I need you to take AI seriously—right now. Not next year, not five years from now. This weekend.

Here’s what I want you to do: Open up one of these AI tools—Grok 3, ChatGPT, anything advanced—and start using it. If you’re a CEO, have it analyze your competitors. If you’re an artist, let it critique your work. If you’re a stay-at-home parent, have it optimize your budget. Ask it questions. Push it to its limits. Learn what it can do—because if you don’t, you will be left behind.

Let me be crystal clear: AI is not your friend. It’s not your partner. It’s not something to trust. AI is a shovel—an extremely powerful shovel, but still just a tool. And if you don’t understand that, you’re in trouble.

We’ve already seen what happens when we surrender to technology without thinking. Social media rewired our brains. Smartphones reshaped our culture. AI will do all that—and more. If you don’t take control now, AI will control you.

Ask yourself: When AI makes decisions for you—when it anticipates your needs before you even know them—at what point do you stop being the one in charge? At what point does AI stop being a tool and start being your master?

And that’s not even the worst of it. The next step—transhumanism—is coming. It will start with good intentions. Elon Musk is already developing implants to help people walk again. And that’s great. But where does it stop? What happens when people start “upgrading” themselves? What happens when people choose to merge with AI?

I know my answer. I won’t cross that line. But you’re going to have to decide for yourself. And if you don’t start preparing now, that decision will be made for you.


The final warning—act now or be left behind

I need you to hear me. This is not optional. This is not something you can ignore. AI is here. And if you don’t act now, you will be lost.

The next 18 months will change everything. People who don’t prepare—who don’t learn to use AI—will be scrambling to catch up. And they won’t catch up. The gap will be too wide. You’ll either be leading, or you’ll be swallowed whole.

So start this weekend. Learn it. Test it. Push it. Master it. Because the people who don’t? They will be the tools.

The decision is yours. But time is running out.

The coming AI economy and the collapse of traditional jobs

Think back to past technological revolutions. The industrial revolution put countless blacksmiths, carriage makers, and farmhands out of business. The internet wiped out entire industries, from travel agencies to brick-and-mortar retail. AI is bigger than all of those combined. This isn’t just about job automation—it’s about job obliteration.

Doctors, lawyers, engineers—people who thought their jobs were untouchable—will find themselves replaced by AI. A machine that can diagnose disease with greater accuracy, draft legal documents in seconds, or design infrastructure faster than an entire team of engineers will be cheaper, faster, and better than human labor. If you’re not preparing for that reality, you’re already falling behind.

What does this mean for you? It means constant adaptation. Every three to five years, you will need to redefine your role, retrain, and retool. The only people who survive this AI revolution will be the ones who understand its capabilities and learn to work with it, not against it.

The moral dilemma: When do you stop being human?

The real danger of AI isn’t just economic—it’s existential. When AI merges with humans, we will face an unprecedented question: At what point do we stop being human?

Think about it. If you implant a neural chip that gives you access to the entire internet in your mind, are you still the same person? If your thoughts are intertwined with AI-generated responses, where do you end and AI begins? This is the future we are hurtling toward, and few people are even asking the right questions.

I’m asking them now. And you should be too. Because that line—between human and machine—is coming fast. You need to decide now where you stand. Because once we cross it, there is no going back.

Final thoughts: Be a leader, not a follower

AI isn’t a passing trend. It’s not a gadget or a convenience. It is the most powerful force humanity has ever created. And if you don’t take the time to understand it now, you will be at its mercy.

This is the defining moment of our time. Will you be a master of AI? Or will you be mastered by it? The choice is yours. But if you wait too long, you won’t have a choice at all.

Editor's Note: This article was originally published on TheBlaze.com.

Trump's Zelenskyy deal falls apart: What happened and what's next?

SAUL LOEB / Contributor | Getty Images

Trump offered Zelenskyy a deal he couldn’t refuse—but Zelenskyy rejected it outright.

Last Friday, President Donald Trump welcomed Ukrainian President Volodymyr Zelenskyy to Washington to sign a historic agreement aimed at ending the brutal war ravaging Ukraine. Joined by Vice President J.D. Vance, Trump met with Zelenskyy and the press before the leaders were set to retreat behind closed doors to finalize the deal. Acting as a gracious host, Trump opened the meeting by praising Zelenskyy and the bravery of Ukrainian soldiers. He expressed enthusiasm for the proposed agreement, emphasizing its benefits—such as access to Ukraine’s rare earth minerals for the U.S.—and publicly pledged continued American aid in exchange.

Zelenskyy, however, didn’t share Trump’s optimism. Throughout the meeting, he interrupted repeatedly and openly criticized both Trump and Vance in front of reporters. Tensions escalated until Vance, visibly frustrated, fired back. The exchange turned the meeting hostile, and by its conclusion, Trump withdrew his offer. Rather than staying in Washington to resolve the conflict, Zelenskyy promptly left for Europe to seek support from the European Union.

As Glenn pointed out, Trump had carefully crafted this deal to benefit all parties, including Russia. Zelenskyy’s rejection was a major misstep.

Trump's generous offer to Zelenskyy

Glenn took to his whiteboard—swapping out his usual chalkboard—to break down Trump’s remarkable deal for Zelenskyy. He explained how it aligned with several of Trump’s goals: cutting spending, advancing technology and AI, and restoring America’s position as the dominant world power without military action. The deal would have also benefited the EU by preventing another war, revitalizing their economy, and restoring Europe’s global relevance. Ukraine and Russia would have gained as well, with the war—already claiming over 250,000 lives—finally coming to an end.

The media has portrayed last week’s fiasco as an ambush orchestrated by Trump to humiliate Zelenskyy, but that’s far from the truth. Zelenskyy was only in Washington because he had already rejected the deal twice—first refusing Vice President Vance and then Secretary of State Marco Rubio. It was Zelenskyy who insisted on traveling to America to sign the deal at the White House. If anyone set an ambush, it was him.

The EU can't help Ukraine

JUSTIN TALLIS / Contributor | Getty Images

After clashing with Trump and Vance, Zelenskyy wasted no time leaving D.C. The Ukrainian president should have stayed, apologized to Trump, and signed the deal. Given Trump’s enthusiasm and a later comment on Truth Social—where he wrote, “Zelenskyy can come back when he is ready for peace”—the deal could likely have been revived.

Meanwhile, in London, over a dozen European leaders, joined by Canadian Prime Minister Justin Trudeau, convened an emergency meeting dubbed the “coalition of the willing” to ensure peace in Ukraine. This coalition emerged as Europe’s response to Trump’s withdrawal from the deal. By the meeting’s end, UK Prime Minister Keir Starmer announced a four-point plan to secure Ukrainian independence.

Zelenskyy, however, appears less than confident in the coalition’s plan. Recently, he has shifted his stance toward the U.S., apologizing to Trump and Vance and expressing gratitude for the generous military support America has already provided. Zelenskyy now says he wants to sign Trump’s deal and work under his leadership.

This is shaping up to be another Trump victory.

Glenn: No more money for the war machine, Senator McConnell

Tom Williams / Contributor | Getty Images

Senator McConnell, your call for more Pentagon spending is as tone-deaf as it is reckless. The United States already spends more on its military than the next nine countries combined — over $877 billion in 2023 alone, dwarfing China ($292 billion), Russia ($86 billion), and the entire EU’s collective defense budgets. And yet here you are, clamoring for more, as if throwing cash at an outdated war machine will somehow secure our future.

The world is changing, Senator, and your priorities are stuck in a bygone era.

Aircraft carriers — those floating behemoths you and the Pentagon so dearly love — are relics of the past. In the next real conflict, they’ll be as useless as horses were in World War I. Speaking of which, Europe entered that war with roughly 25 million horses; by 1918, fewer than 10 million remained, slaughtered by machine guns and artillery they couldn’t outrun.

That’s the fate awaiting your precious carriers against modern threats — sunk by hypersonic missiles or swarms of AI-driven drones before they can even launch a jet. The 1950s called, Senator — they want their war plans back.

The future isn’t in steel and jet fuel; it’s in artificial intelligence and artificial superintelligence. Every dollar spent on yesterday’s hardware is a dollar wasted in three years when AI upends everything we know about warfare. Worse, with the Pentagon’s track record, every dollar spent today could balloon into two or three dollars of inflation tomorrow, thanks to the House and Senate’s obscene spending spree.

We’re drowning in $34 trillion of national debt — 128% of GDP, a level unseen since World War II. Annual deficits hit $1.7 trillion in 2023, and interest payments alone are projected to top $1 trillion by 2026.

This isn’t sustainable; it’s a fiscal time bomb.

And yet you want to shovel more taxpayer money into a Pentagon that hasn’t passed a single audit in its history? Six attempts since 2018, six failures — trillions unaccounted for, waste so rampant that it defies comprehension. It’s irresponsible — bordering on criminal — to suggest more spending when the DOD can’t even count the cash it’s got.

The real threat isn’t just from abroad, though those dangers are profound. It’s from within. The call is coming from inside the house, Senator — and not just the House, but the Senate too. Your refusal to adapt is jeopardizing our security more than any foreign adversary.

Look at China’s drone shows — thousands of synchronized lights painting the sky. Now imagine those aren’t fireworks but weaponized drones, each one cheap, precise, and networked by AI. A single swarm could cripple our planes, ships, tanks, and troops before we fire a shot. Ukraine’s drone wars have already shown this reality: $500 drones taking out $10 million tanks. That’s the future staring us down, and we’re still polishing Cold War relics.

Freeze every bloated project.

Redirect everything — every dime, every mind — toward winning the AI/ASI race. That’s the only battlefield that matters. We’ve got enough stockpiles to handle any foreseeable war in the next three years and a president fighting to end conflicts, not start them. Your plea for more spending isn’t just misguided — it’s a betrayal of the American people sinking under debt and inflation while you chase ghosts of wars past.

Or is it even that senator? Perhaps I have buried the lede, but I am not sure if the following stats will help people understand why this op-ed might have been written by someone in your office.

Your state, Kentucky is:

  • 45th in GDP Per Capita
  • 44th in Employment
  • 42nd in High School Diplomas

And 11th in Defense-related defense contract spending

Who are you actually concerned about, Senator? The safety of the American people or your war machine buddies?

Thanks, but no thanks.