The Challenge of Conservative Media

(Author’s note: What follows is a relatively short summary of piecemeal conversations Glenn and I have had about Conservative Media over the last number of years. For the most part, the thoughts are ours, but the words are mine. It’s possible that I have accidentally taken his words or used his thoughts incorrectly. My apologies in advance for any oversights — I will be sure to make comments post facto. This is related to Glenn’s post, "A Heavy Heart and the Road Ahead.")

What does success look like?

If you are an entrepreneur, this seemingly simple question may be hard to answer. And no one even tells you to think about it, let alone helps you define it.

Is it top-line revenue? EBITA? Cash flow? A liquidity event? Influence and relevance? Doing good in the world? Some combination of all these things? Or will you just “know it when you see it”?

Failure, on the other hand, is easy to define.

When I joined Glenn coming up on three years ago now, we didn’t have a clear definition for success. For some of our business lines, the definition is obvious. For others, less so. At this point, here’s what I know: 

I am certain that TheBlaze is not a failure, yet I am equally as sure that TheBlaze is not a success.

I know that success, however defined, must reflect the three principles that got Glenn and this company to where he is today: transparency, humility and humanity.

The only way a media organization can earn trust is to be worthy of trust. For the people who already believe we try to be the best we can be, thank you. For those who don’t yet, or who think they never will, maybe this will help… or maybe not.

Today, Glenn announced we are laying off about 20 percent of the combined workforce of Mercury Radio Arts — with the majority of those impacted working at TheBlaze. We are doing this for a number of reasons. Glenn touches on several in his post. I would like to touch on a few more and go a bit deeper.

  • Glenn is a self-described catastrophist (though a hopeful one) and is drawn to the challenges in front of us. It is both a blessing and a curse for someone who spends so much time reading history to be able to recognize patterns they have seen before. The decisions we made today were predicated on our trying to figure out what comes tomorrow.
  • “Conservative Media” is down across the board from what we can see and what we are hearing. We are not immune.
  • The media industry, profitable or otherwise, is in disarray. And, like everyone else, we are going to be part of the problem or part of the solution. Currently, we are not part of the solution.
  • When TheBlaze started, it was important for it to look and feel as polished and “professional” as the big boys. Maybe that was true then, or maybe we projected something that was unnecessary at the time, but today, “polished and professional” often feels inauthentic, which can be deadly when authenticity is king. Because we believe authenticity is about removing the artificial filters between our content and the audience, we are drastically changing how we produce content (less studio shoots, control rooms, and PEDs[SJ1], for example).
  • Glenn is a content creator, that is his unique skill and passion. Everything else we do is to support that gift, but nothing else we do is unique to us. We have to hone that gift and focus on making it better, rather than attempting at being the best (or good enough) at so many different things.

I won’t do all (maybe any) of these topics justice — as Glenn mentioned — this was going to be an eight-part series we were working on together, but I hope it provides some context for our thinking going forward.

The Media:

I think it is historically accurate to say that the media has always skewed left, at least by some degree. I think — besides his significant talent — it is why Rush became Rush. He was the antidote to the “drive-by” media. But as we fast-forward through the 80s and 90s and 00s, does anyone, feel that the media has just “skewed” a couple degrees? I’m not suggesting that you ask someone from the right. Ask anyone. Of course those on the right will answer “yes”, but I believe many on the left agree. I read the same polling data you do — the Democrats trust the media more than the GOP, and I understand that. But if you look deeper into the data and you look at who is trusting what, I think it is obvious that the relationship between the public and the media is in a terrible place — regardless who is to blame. I am not making excuses for the media (or for Glenn — he has apologized enough for any one person for their role). I am just stating the facts as I see them.

What we can all agree on — I think, I hope — is that a media outlet that is actually trusted, knows the difference between fact and opinion and has no agenda other than speaking truth. A news media that speaks truth to power is a requirement for our democratic experiment.

We have been waiting for a reckoning, a decision by individual members of the media and their corporate bosses to make the hard choices. We have waited a while, and we believe we will be waiting a long time to come.

If we believe, which I believe most of us (“us” being Americans) do, that the Fourth Estate is vital to our nation, what comes next? I can’t speak for the media, I can’t speak for talk radio, I can only speak for myself (and somewhat for Glenn). What comes next for us is to continue down the road we have been — trying every day to do better and be better than we were the day before.

What follows is some of our thinking of the challenges within Conservative Media. I do not in any way mean to speak for it. I have been a consumer of Conservative Media for over 20 years, but an insider for less than three. I have vetted these ideas with colleagues, friends, Glenn and even “frenemies,” and they seem to hold some truth to these thoughts. But I look forward (in comments or otherwise) to learning from others in how to think differently and/or more clearly.

Conservative Media is a UNIQUE Industry:

Has there ever been an industry that has a Coca-Cola as the number one and an unbranded carbonated cola water as a number two? I can’t think of another. Certainly, not over a prolonged period of time. I do not believe there is one answer as to why. It is a confluence of factors. For purposes of the below, I ask you to define Conservative Media any way you want, within reason (CNN is not Conservative Media for an example as being outside reason). You can put TheBlaze at the outer rim or you can put anyone else at the outer rim — the issues described below are just as applicable. (Which, by just the sheer number of people who are center/center right in the country, is an unbelievable thing to behold.)

Lack of funding & “Liquidity Events”:

I can think of two significant media properties that have been purchased for multiple hundreds of millions of dollars in the last number of years: The Huffington Post and Business Insider. Similarly, BuzzFeed and Vice received massive investments from the mainstream media outlets. But there have been no acquisitions or significant investments in Conservative Media. We can argue about the why, but we cannot argue with the facts. A company should never (or at least rarely) start with an exit in mind, but what happens when there is no prospect of an exit, be it through an IPO or an acquisition?

What happens is that you cannot grow faster than your revenue allows. Why would anyone want to invest significant money (let alone why would responsible management want to raise significant money) when there is seemingly no prospect of liquidity in the future? Without equity investment, you cannot focus on building an audience and monetizing it later. You won’t see the Facebook or Amazon approach simply because we as an industry cannot afford it. Jeff Bezos is famous for thinking years out and not caring about quarterly or even yearly P&L —  I challenge him (or anyone else) to do that in Conservative Media.

Attracting and retaining talent:

(Author’s note: Considering this post is being shared on the day we have let go a lot of friends, I have included this section only because I deem it so important to the overall discourse. The choices we made does not change the overall challenges, though I readily recognize that it may appear tone deaf, and apologize in advance for that.)

Growing from five to 50 people is relatively easy. Of course, there are risks and challenges in getting the right people, but in terms of finding 45 additional people who share the heart and soul, and who see a future — that is doable. But 500 people? Harder. Now 500 people who all know there is no liquidity event on the horizon (either because they are smart enough to know this or because management does not lie to them) — really hard.

This also means that for people who we do attract they are either true believers — the good and the bad of that (you want fans, not sycophants) and/or need to be paid market rate in compensation because there is no pot of gold at the end of the rainbow. Cash plus equity is not a compelling proposition when Conservative Media does not have a liquidity event on the horizon.

But talent is not just about compensation — we all know that. It is also about a career path. A career path has multiple variables, from who you know, to what city you live in, to the credibility of your last role, etc. If someone starts at Conservative Media company X as a writer and they are writing “within the goalposts” of mainstream conservative content and popping out four to six stories a day and hitting their traffic goals and then some, what’s next? If they are at one of the few conservative media companies that is not considered monstrous (which I am gratified (?) that TheBlaze is not one of them) they can get a job elsewhere — we have many writers and on-air personalities who have moved on to bigger jobs at bigger companies. But at the same time, we could not keep them, because they hit their limit in terms of growth, in career or compensation. So, we actually function as a farm system — which is okay — but it is also a drain. In football parlance, we can never build through the draft because as soon as someone hits free agency, they’re eager to pursue their next opportunity.

Now for the companies that are considered monsters: where do their best and brightest go? How many can even find their next job? There are some, of course, but there is no farm system? Which just continues a cycle that I dig further into below; a spiral affect where a lot of blogs that don’t work together, have no ability to scale, each with its own voice and each in a race to get as many clicks and monetize their pages any which way they can.

(Author’s note: Friends on the left, you do not inspire conservative media to throw less red meat by ostracizing it).

Advertising is harder for Conservative Media:

I don’t know the number off the top of my head, but the percentage of Fortune 500 or even Fortune 1000 companies that advertise on Conservative Media vs. Media in general is very low. This matters even more so in digital than in traditional. In Digital media where every click or even eyeball (by way of heat maps) is monitored, the theoretical goal of a media site is to keep the user on the site for as long as possible/reasonable. Conservative Media is reliant, because of the paucity of media campaigns from big advertisers or big ad agencies, on direct response advertisers. Direct response (DR) makes sense for radio and we are incredibly grateful for our advertisers who have been with us from day one. But DR makes less sense when the goal is for the consumer to take an action, likely taking them off-site, while the goal for the media property is to keep the user on the site as long as possible.

You see the inherent conflict?

I wish the “other side” realized what they were doing when they lump all Conservative Media together? If you are on the left, ask yourself whether there is ANY publisher that you respect (even if you disagree with)? If so, how many? The problem are those who believe they are keeping Conservative Media ‘honest’, when they are only making the problem worse.

Think about it this way: As a publisher, if the punishment for bad behavior is that the same advertisers who won’t advertise with you, won’t advertise with you anymore; and the reward for bad behavior is that you generate more traffic and make more money, how do we think this ends?

Expanding on the point: If you consider that liquidity events are rare (or non-existent) and the significant challenge of attracting the highest paying advertisers, how will Conservative Media outlets make money? You don’t have to guess, look around….

A bunch of super smart people who work in small teams, who game the system to spend as little money as possible to make as much money as possible. I am NOT accusing Conservative Media of being the cause of clickbait by any stretch of the imagination. But if you see another way for Conservative Media to be successful other than playing the Facebook-Algorithm game, the clickbait game, the get-on-the-Drudge-home-page game, etc., then you truly do not understand how (digital) media works. Hence, every boycott, every time the “media” lumps everyone to the right of MSNBC as monsters, every time Conservative Media is all bad and “mainstream media” is all good, the outcome is predictable and it will continue to accelerate.

A final thought about advertising….

Conservative Media is reliant on direct response (CPA or CPC or CPM — no matter how it is ultimately billed for) and ad-networks. None of which are negatives in and of themselves. But the reality is that ad-networks — even the good ones — are not trying to make the experience of ads elegant for the user, they are trying to make the experience less terrible for the users. Direct Response, specifically on digital, sometimes actually have an incentive (depending on if they pay on a CPA, CPC, CPM) of making the worst and most obnoxious ad possible — basically through self-selection a user won’t click on it and the advertiser won’t have to pay OR the user will click on it and be more likely to go through with a conversion. I’m painting with a broad brush here and in giving extreme examples, but you can see how this plays out. Just look around the Conservative web if you need convincing.

The Lack of a Conservative Ecosystem:

We can all agree that there are too many echo chambers but let’s not confuse echo chambers with ecosystems. There is no Conservative Media ecosystem. Glenn literally met Mark Levin, Dennis Prager, and Ben Shapiro over the last ~2 years. We barely know each other let alone have an ecosystem. Yes, there is talk radio, and, of course, have a great relationship with Premiere/iHeart, and I assume the same is true for other hosts, but that is not an ecosystem, it’s one company.

(Author’s note: Read Brad Feld’s book on creating an ecosystem in your community and/or Start-up Nation and how Israel created an ecosystem.)

People talk about the ‘Paypal Mafia’ — the (mostly) original founders of Paypal — 5, all of whom have gone on to be worth at least a billion dollars and have founded companies such as Tesla (and all other things Elon Musk), LinkedIn, Palantair (all other things Peter Thiel), Youtube, Yelp, Yammer, etc… It is no accident that this one small group of people had an outsized influence. It is the basics of them creating their own ecosystem. An ecosystem of resources, talent, expertise, shared knowledge, shared marketing, shared success, etc.

Or look at any tech community and see that it takes a number of successful companies working together over many years to build a system where the next generation can walk on the shoulders of giants…..Conservative Media …. we have not done this yet.

Conservatives think we can do it all better ourselves:

Both because of the lack of ecosystem AND because we are all ‘rugged libertarians’, we on the right, believe we can do everything better ourselves. It is the same reason that there are 1000 charities that do the same thing; wealthy person X wants to do good, they want to make sure that it is done right, they will do it themselves. Conservatives who have made or found success, believe that they can do it better than the other guy. It doesn’t matter if they made their money in oil and the other guy is an expert in software development; they can’t partner, they need to own it.

Now frankly, I think this is tied to point number one (there are no liquidity events), at least in part; so if I am going to start something knowing that there is no exit, it may behoove me to retain 100% ownership and control. This is logical but I think it is only part of the answer.

I think there is more to the rugged individualism who sees the lack of ecosystem and looks around and says, “the pie is 100 ft., I can get 50 ft. of pie” vs. the entrepreneur who sees 100 ft. pie and says, together we can make that pie 10K ft., let’s get to work.

Beyond Conservative Media — Our Role going forward:

We fundamentally believe that we as a society need a functional media. We as a society need to have some trust in our institutions — even and especially while we seek to hold those same institutions accountable. But we as a society cannot effectively move forward if we share no facts and no narratives. As Yuval Harrari points out in Homo Deus, man has three core narratives; religion, currency, and nationhood. Without those shared narratives, which are being pulled at from every direction, society’s grip on humanity gets increasingly tenuous. Media has a role to play to keep us from unraveling, though they often seem to encourage and celebrate our unraveling… someone else long ago observed an unfortunate universal truth: if it bleeds it leads.

TheBlaze:

As I said earlier, at this time, TheBlaze is neither a success nor a failure in my eyes. It is a struggle that has and will continue to require hard decisions and going down an unknown road. But one of the benefits of radical transparency is that we have nothing to fear because we have nothing to hide. This is who we are, and our self-awareness informs the decisions we make. Whatever happens, good or bad, it will be deserved.

When you add up all the challenges that I list above, which are industry specific not company specific, for TheBlaze to be a successful business, it has a lot of work to do. It has to create great content, develop software, manage talent, sell advertising, deal with ad-blockers, move quicker to follow our users to mobile, open additional beach heads in social, etc. Anyone of those things is hard, doing all of them is, well, harder…..

In the next few weeks you will see the beginning of what we are trying to do at TheBlaze. And we’ll keep adjusting course and disrupting ourselves until we either get it right OR until we believe we can’t.

We believe that there is a path forward to find true success for TheBlaze and to help, in our way, Conservative Media answer the challenges it faces. But frankly, the world does not need just another “Conservative Media” company and we don’t need to spend another 5 years of our life proving it does. 

We are no more afraid of failure than we are of success, but we are terrified of being neither.

Legal warfare strikes France's conservative hope

Sam Tarling / Stringer | Getty Images

An all-too-familiar story unfolded in France this week: the is law being weaponized against a "far-right" candidate. Does that ring a bell?

Glenn was taken aback earlier this week when he learned that Marine Le Pen, a popular French conservative, had been banned from the 2027 election following a controversial conviction. The ruling shocked French conservatives and foreign politicians alike, many of whom saw Le Pen as France’s best conservative hope. President Trump called it a "very big deal," a view shared by French commentators who fear this marks the end of Le Pen’s political career.

But this isn’t just about France—it’s a symptom of a larger threat looming over the West.

A double standard?

Fmr. President Sarkozy (left) and Fmr. Prime Minister Fillon (right)

BERTRAND GUAY / Contributor, Chesnot / Contributor | Getty Images

As of Sunday, March 30, 2025, Marine Le Pen led the polls with a commanding edge over her rivals, offering French conservatives their strongest shot at the presidency in years. Hours later, that hope crumbled. Found guilty of embezzling EU funds, Le Pen was sentenced to two years of house arrest, fined €100,000 ($108,200), and banned from public office for five years, effective immediately.

Glenn quickly highlighted an apparent double standard. Former President Nicolas Sarkozy and former Prime Minister François Fillon faced similar—or worse—corruption charges, yet neither was barred from office during their political runs. So why Le Pen, and why now? Similar to Trump’s "hush money" trial, legal troubles this late in the election cycle reek of interference. The decision should belong to voters—France’s largest jury—not a courtroom. This appears to be a grave injustice to the French electorate and another crack in democracy’s foundation.

This is NOT about France

Andrei Pungovschi / Stringer | Getty Images

This pattern stretches far beyond France; it’s a tactic we’ve seen before.

In early 2025, Bucharest’s streets erupted in protest after Romania’s Constitutional Court annulled the first round of its presidential election. Călin Georgescu, a rising conservative, had clinched an unexpected victory, only to have it stripped away amid baseless claims of Russian interference. His supporters raged against the decision, seeing it as a theft of their voice.

Both Georgescu and Le Pen echo the legal barrage President Trump endured before his 2024 win. The Left hurled every weapon imaginable at him, unleashing unprecedented lawfare. In America, the Constitution held, and the people’s will prevailed.

Now, with Tesla vandalism targeting Elon Musk’s free-speech stance, a coordinated pushback against freedom is clear—spanning France, Romania, the U.S., and beyond.

The war on free will

Chip Somodevilla / Staff | Getty Images

Trump’s 2024 victory doesn’t mean lawfare is dead; Europe shows it’s thriving.

France and Romania prove its effectiveness, sidelining candidates through courts rather than ballots. Glenn warned us about this years ago—when the powerful can’t win at the polls, they turn to the gavel. It’s a chilling trend of stripping voters of their choice and silencing dissent, all the while pawning it off as justice. The playbook is polished and ready, and America’s turn could come sooner than we think.

Melania Trump's fashion influence inspires the next generation

Aaron P. Bernstein / Stringer | Getty Images

First Lady Melania Trump’s impeccable style has long captivated admirers across the globe, but for one young woman, it sparked a creative revolution.

Lorelai, a young Glenn Beck fan who requested a degree of anonymity, first met Glenn while attending America Fest 2024 in Phoenix, Arizona with her grandmother. An aspiring fashion designer and illustrator, Lorelai shared with Glenn some of her sketches of characters from Glenn’s latest book, Chasing Embers. She also explained how Melania Trump became the cornerstone of her artistic journey, inspiring her to craft modest yet beautiful clothing that redefines modern fashion.

Melania Trump’s elegance—stunning, powerful, and undeniably feminine—first captured Lorelai’s attention during the First Lady’s time in the White House. Unlike the casual, often immodest trends dominating her peers’ wardrobes, Melania’s wardrobe exuded grace and sophistication. From tailored coats to flowing gowns, her choices were a masterclass in balancing boldness with dignity, a philosophy that resonated deeply with Lorelai. This admiration grew into inspiration as Lorelai began designing apparel specifically with Melania in mind, aspiring to design pieces that could match the First Lady’s grace. She strove to reflect Melania’s breathtaking style in her sketches in an effort to demonstrate how modesty can be beautiful.

The First Lady’s poised and graceful presence has redefined modesty for the modern era. To Lorelai, the First Lady’s style proves that more fabric offers boundless room for imagination, allowing personality to shine without sacrificing dignity. Melania embodies this perfectly—her fashion commands attention with stunning, memorable elegance. Inspired by this, Lorelai’s mission is to craft clothing for her generation that mirrors Melania’s influence, blending contemporary flair with classic beauty.

After her meeting with Glenn at America Fest, Lorelai’s passion and resolve have only deepened. Through fashion and art, Lorelai hopes to inspire others with the same grace that Melania Trump exemplifies. Below are some of Lorelai's sketches she was eager to share with Glenn.

Melania Trump: First Lady

I really adore First Lady Melania Trump’s grace and timeless beauty. She is extremely intelligent and brave but also strong and poised. Her fashion style displays these traits. I was inspired to create these outfits for our First Lady in hopes that she would see these drawings. -Lorelai

Melania Trump: Lady Liberty

We, as a country, will be celebrating next year our 250th anniversary of independence. The designs that inspired this patriotic gown came from Lady Liberty and Lady Columbia art. I also love our American flag, and this design is a combination of all three. -Lorelai

Chasing Embers Character Art (Ember)

I chose to draw the characters Sky, Azaz and Ember from Glenn Beck and Mikayla G. Hedrick’s Chasing Embers series. -Lorelai

Chasing Embers Concept Art (Ember)

I was inspired to draw a younger and teen version for Sky and Ember. -Lorelai

Chasing Embers Character Art (Sky)

Chasing Embers Concept Art (Azaz)

I also gave multiple outfits designs for Sky and Azaz. I loved that their personalities and character development meant in my mind a wardrobe development too. -Lorelai

Glenn: Government workers bought luxury cars with YOUR tax dollars

Andrew Harnik / Staff | Getty Images

The deep state isn’t a conspiracy theory — it’s a reality. And the corrupt, free-spending Federal Mediation and Conciliation Service is just one example of how Washington insiders enrich themselves.

A little-known agency in Washington perfectly encapsulates everything wrong with our bloated, corrupt government: the Federal Mediation and Conciliation Service. It should be the poster child of everything that Elon Musk is exposing.

The agency was established in 1947 under the Labor Management Relations Act to serve as an independent agency mediating disputes between unions and businesses — a noble mission, perhaps. But like so many government institutions, it has rotted into something far removed from its original purpose.

The FMCS goes beyond mismanagement into blatant corruption and theft.

What was once a mechanism for labor stability has morphed into an unchecked slush fund — an exclusive playground for bureaucrats living high on taxpayer dollars.

The FMCS is a textbook case of government waste, an agency that no one was watching, where employees didn’t even bother showing up for work — some hadn’t for years. And yet they still collected paychecks and spent government money — our money — on their personal luxuries.

Luxury cars and cell phone bills

The Department of Government Efficiency discovered how FMCS employees used government credit cards — intended for official business — to lease luxury cars, cover personal cell phone bills, and even subscribe to USA Today. The agency’s information technology director, James Donnan, apparently billed taxpayers his wife’s cell phone bill, cable TV subscriptions in multiple homes, and personal subscriptions.

FMCS officials commissioned portraits of themselves and hung them in their offices, and you footed the bill. They took exotic vacations and hired their friends and relatives to keep the gravy train rolling.

The FMCS goes beyond mismanagement into blatant corruption and theft — and it went on for decades, unnoticed and unchallenged.

President Donald Trump signed an executive order to abolish the FMCS — a necessary and long-overdue move. But the FMCS is just one of many agencies within the federal government burning through billions of taxpayer dollars. How many more slush funds exist in the shadows, funneling money into the pockets of bureaucrats who produce nothing? How many government-funded NGOs operate in direct opposition to American interests?

Perhaps the most disturbing question is why Americans tolerate such corruption. Why do so many Americans tolerate this? Why is the left — supposedly the party of the people — defending the very institutions that rob working-class Americans blind?

Corruption beyond bureaucracy

The recent rallies led by Sen. Bernie Sanders (I-Vt.), Rep. Alexandria Ocasio-Cortez (D-N.Y.), and their socialist acolytes claim to be a grassroots uprising against corruption and greed. But GPS data from these rallies tells a different story. The majority of attendees aren’t ordinary citizens fed up with the status quo. They’re professional activists — serial agitators who bounce from protest to protest.

Roughly 84% of devices tracked at these rallies were present at multiple Kamala Harris events. A staggering 31% appeared at over 20 separate demonstrations, tied to Antifa, Black Lives Matter, and pro-Palestinian causes.

Many of these organizations receive federal grant money — our tax dollars — and they’re using those funds to protest the very policies that threaten to cut off their financial lifeline.

This isn’t democracy in action. This is political theater — astroturfing perfected. And the American taxpayer is funding it.

Rooting out corruption

Trump was a battering ram against this corrupt system. Elon Musk is a surgeon, meticulously exposing the infection that has festered for decades — and that’s why the leftists hate him even more than they hate Trump. Musk threatens to dismantle the financial web that sustains their entire operation.

When we allow the government to grow unchecked and our leaders to prioritize their own wealth and power over the good of the nation, figures like Trump and Musk are necessary. Rome didn’t fall because of an external invasion but rather due to internal decay that looked an awful lot like what we see today.

We must demand better. We must refuse to tolerate this corruption any longer. The FMCS may be gone, but the fight to root out this deep-seated corruption is far from over.

Editor's Note: This article was originally published on TheBlaze.com.

Did the CIA hide the real truth behind JFK's assassination?

Bettmann / Contributor, NurPhoto / Contributor | Getty Images

Many were disappointed by the recent release of the JFK files, frustrated by the apparent lack of answers to decades-old questions. The problem? They’re asking the wrong question.

Everyone wants a "who"—a smoking gun, someone to blame. It’s understandable; Americans crave justice for a slain president, to hold the culprits of one of the 20th century’s greatest crimes accountable. But the real answer isn’t a "who"—it’s a "what." That "what" is the CIA and proof of their nefarious dealings since the 1960s.

In his most recent TV special, Glenn delves into the JFK files, where he found the crucial information that everyone else seemed to miss. Be sure to watch the TV special here.

The CIA's Dirty Fingerprints

While the recent JFK files don’t explicitly pin the assassination on the CIA, the evidence between the lines is compelling.

If you follow Glenn on X, you’ve seen his newest artifact: an exact replica of Lee Harvey Oswald’s rifle. Glenn tested it at the range, attempting to replicate the notoriously difficult shot Oswald allegedly made that fateful day in Dallas. While Glenn shares more takeaways in his TV special, one thing stood out immediately: the rifle’s abysmal quality, its shoddy scope, and the odd caliber of ammunition it uses.

Oswald’s rifle, a Mannlicher-Carcano, is chambered in 6.5mm—an unusual caliber. Much like today, the average gun store in the ‘60s didn’t stock 6.5mm rounds. The largest known supply was owned by the CIA, who had shipped the ammo from Greece after World War II. Suspiciously, there’s no record of where Oswald got his ammunition, but the JFK files confirm that the gun store where he bought the Mannlicher-Carcano had CIA connections.

It’s well-known that Oswald defected to the USSR and lived there before returning to the U.S. The JFK files reveal that from the moment he touched down stateside, the CIA tracked him like a hawk. They followed him across the country and even to Mexico City—but, conveniently, seemed to lose him in Dallas just as President Kennedy arrived. What a coincidence.

Whether by design or gross incompetence, the CIA greased Oswald’s path, letting him slip unhindered into that sixth-floor Book Depository window.

The Cover-Up

SAUL LOEB / Staff | Getty Images

If the JFK files aren’t the smoking gun many hoped for, why did the CIA fight so hard to keep them buried?

The answer is trust. Hard as it may be to imagine today, Americans in the ‘60s trusted their government—at least more than they do now. This cover-up preserved that trust longer than it might have lasted, allowing the CIA to pull off more scandals before the public caught on. From Benghaziand 9/11 to COVID-19 and January 6, the same dirty marks found in the JFK files stain these events. It’s about saving face. The files make the CIA look incompetent at best, complicit at worst.

This might feel like common knowledge today—especially to Glenn’s audience—but 40 or 50 years ago, saying such things could land you in the loony bin. It’s taken 60 years of growing suspicion to reach this point. Imagine if the JFK files had been available back then. Could we have stopped six decades of CIA shenanigans in their tracks?

The thought is chilling.

What Now?

Fotosearch / Stringer | Getty Images

The files don’t name a mastermind or explicitly confirm the darkest JFK assassination conspiracies that have swirled for decades—but they’re far from empty. They expose a disturbing truth: the CIA’s unchecked power in the ‘60s echoes into today.

In one of his most exciting TV specials yet, Glenn delves deep into the files, proving why we can’t ignore these revelations. Stop chasing a "who" and start demanding accountability for the "what." Only by confronting this can we hope to rein in the agency that’s dodged scrutiny for too long.