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Glenn's Show Prep

The Challenge of Conservative Media

August 31, 2017
Jonathan Schreiber

(Author’s note: What follows is a relatively short summary of piecemeal conversations Glenn and I have had about Conservative Media over the last number of years. For the most part, the thoughts are ours, but the words are mine. It’s possible that I have accidentally taken his words or used his thoughts incorrectly. My apologies in advance for any oversights — I will be sure to make comments post facto. This is related to Glenn’s post, "A Heavy Heart and the Road Ahead.")

What does success look like?

If you are an entrepreneur, this seemingly simple question may be hard to answer. And no one even tells you to think about it, let alone helps you define it.

Is it top-line revenue? EBITA? Cash flow? A liquidity event? Influence and relevance? Doing good in the world? Some combination of all these things? Or will you just “know it when you see it”?

Failure, on the other hand, is easy to define.

When I joined Glenn coming up on three years ago now, we didn’t have a clear definition for success. For some of our business lines, the definition is obvious. For others, less so. At this point, here’s what I know: 

I am certain that TheBlaze is not a failure, yet I am equally as sure that TheBlaze is not a success.

I know that success, however defined, must reflect the three principles that got Glenn and this company to where he is today: transparency, humility and humanity.

The only way a media organization can earn trust is to be worthy of trust. For the people who already believe we try to be the best we can be, thank you. For those who don’t yet, or who think they never will, maybe this will help… or maybe not.

Today, Glenn announced we are laying off about 20 percent of the combined workforce of Mercury Radio Arts — with the majority of those impacted working at TheBlaze. We are doing this for a number of reasons. Glenn touches on several in his post. I would like to touch on a few more and go a bit deeper.

  • Glenn is a self-described catastrophist (though a hopeful one) and is drawn to the challenges in front of us. It is both a blessing and a curse for someone who spends so much time reading history to be able to recognize patterns they have seen before. The decisions we made today were predicated on our trying to figure out what comes tomorrow.

  • “Conservative Media” is down across the board from what we can see and what we are hearing. We are not immune.

  • The media industry, profitable or otherwise, is in disarray. And, like everyone else, we are going to be part of the problem or part of the solution. Currently, we are not part of the solution.

  • When TheBlaze started, it was important for it to look and feel as polished and “professional” as the big boys. Maybe that was true then, or maybe we projected something that was unnecessary at the time, but today, “polished and professional” often feels inauthentic, which can be deadly when authenticity is king. Because we believe authenticity is about removing the artificial filters between our content and the audience, we are drastically changing how we produce content (less studio shoots, control rooms, and PEDs[SJ1], for example).

  • Glenn is a content creator, that is his unique skill and passion. Everything else we do is to support that gift, but nothing else we do is unique to us. We have to hone that gift and focus on making it better, rather than attempting at being the best (or good enough) at so many different things.

I won’t do all (maybe any) of these topics justice — as Glenn mentioned — this was going to be an eight-part series we were working on together, but I hope it provides some context for our thinking going forward.

The Media:

I think it is historically accurate to say that the media has always skewed left, at least by some degree. I think — besides his significant talent — it is why Rush became Rush. He was the antidote to the “drive-by” media. But as we fast-forward through the 80s and 90s and 00s, does anyone, feel that the media has just “skewed” a couple degrees? I’m not suggesting that you ask someone from the right. Ask anyone. Of course those on the right will answer “yes”, but I believe many on the left agree. I read the same polling data you do — the Democrats trust the media more than the GOP, and I understand that. But if you look deeper into the data and you look at who is trusting what, I think it is obvious that the relationship between the public and the media is in a terrible place — regardless who is to blame. I am not making excuses for the media (or for Glenn — he has apologized enough for any one person for their role). I am just stating the facts as I see them.

What we can all agree on — I think, I hope — is that a media outlet that is actually trusted, knows the difference between fact and opinion and has no agenda other than speaking truth. A news media that speaks truth to power is a requirement for our democratic experiment.

We have been waiting for a reckoning, a decision by individual members of the media and their corporate bosses to make the hard choices. We have waited a while, and we believe we will be waiting a long time to come.

If we believe, which I believe most of us (“us” being Americans) do, that the Fourth Estate is vital to our nation, what comes next? I can’t speak for the media, I can’t speak for talk radio, I can only speak for myself (and somewhat for Glenn). What comes next for us is to continue down the road we have been — trying every day to do better and be better than we were the day before.

What follows is some of our thinking of the challenges within Conservative Media. I do not in any way mean to speak for it. I have been a consumer of Conservative Media for over 20 years, but an insider for less than three. I have vetted these ideas with colleagues, friends, Glenn and even “frenemies,” and they seem to hold some truth to these thoughts. But I look forward (in comments or otherwise) to learning from others in how to think differently and/or more clearly.

Conservative Media is a UNIQUE Industry:

Has there ever been an industry that has a Coca-Cola as the number one and an unbranded carbonated cola water as a number two? I can’t think of another. Certainly, not over a prolonged period of time. I do not believe there is one answer as to why. It is a confluence of factors. For purposes of the below, I ask you to define Conservative Media any way you want, within reason (CNN is not Conservative Media for an example as being outside reason). You can put TheBlaze at the outer rim or you can put anyone else at the outer rim — the issues described below are just as applicable. (Which, by just the sheer number of people who are center/center right in the country, is an unbelievable thing to behold.)

Lack of funding & “Liquidity Events”:

I can think of two significant media properties that have been purchased for multiple hundreds of millions of dollars in the last number of years: The Huffington Post and Business Insider. Similarly, BuzzFeed and Vice received massive investments from the mainstream media outlets. But there have been no acquisitions or significant investments in Conservative Media. We can argue about the why, but we cannot argue with the facts. A company should never (or at least rarely) start with an exit in mind, but what happens when there is no prospect of an exit, be it through an IPO or an acquisition?

What happens is that you cannot grow faster than your revenue allows. Why would anyone want to invest significant money (let alone why would responsible management want to raise significant money) when there is seemingly no prospect of liquidity in the future? Without equity investment, you cannot focus on building an audience and monetizing it later. You won’t see the Facebook or Amazon approach simply because we as an industry cannot afford it. Jeff Bezos is famous for thinking years out and not caring about quarterly or even yearly P&L —  I challenge him (or anyone else) to do that in Conservative Media.

Attracting and retaining talent:

(Author’s note: Considering this post is being shared on the day we have let go a lot of friends, I have included this section only because I deem it so important to the overall discourse. The choices we made does not change the overall challenges, though I readily recognize that it may appear tone deaf, and apologize in advance for that.)

Growing from five to 50 people is relatively easy. Of course, there are risks and challenges in getting the right people, but in terms of finding 45 additional people who share the heart and soul, and who see a future — that is doable. But 500 people? Harder. Now 500 people who all know there is no liquidity event on the horizon (either because they are smart enough to know this or because management does not lie to them) — really hard.

This also means that for people who we do attract they are either true believers — the good and the bad of that (you want fans, not sycophants) and/or need to be paid market rate in compensation because there is no pot of gold at the end of the rainbow. Cash plus equity is not a compelling proposition when Conservative Media does not have a liquidity event on the horizon.

But talent is not just about compensation — we all know that. It is also about a career path. A career path has multiple variables, from who you know, to what city you live in, to the credibility of your last role, etc. If someone starts at Conservative Media company X as a writer and they are writing “within the goalposts” of mainstream conservative content and popping out four to six stories a day and hitting their traffic goals and then some, what’s next? If they are at one of the few conservative media companies that is not considered monstrous (which I am gratified (?) that TheBlaze is not one of them) they can get a job elsewhere — we have many writers and on-air personalities who have moved on to bigger jobs at bigger companies. But at the same time, we could not keep them, because they hit their limit in terms of growth, in career or compensation. So, we actually function as a farm system — which is okay — but it is also a drain. In football parlance, we can never build through the draft because as soon as someone hits free agency, they’re eager to pursue their next opportunity.

Now for the companies that are considered monsters: where do their best and brightest go? How many can even find their next job? There are some, of course, but there is no farm system? Which just continues a cycle that I dig further into below; a spiral affect where a lot of blogs that don’t work together, have no ability to scale, each with its own voice and each in a race to get as many clicks and monetize their pages any which way they can.

(Author’s note: Friends on the left, you do not inspire conservative media to throw less red meat by ostracizing it).

Advertising is harder for Conservative Media:

I don’t know the number off the top of my head, but the percentage of Fortune 500 or even Fortune 1000 companies that advertise on Conservative Media vs. Media in general is very low. This matters even more so in digital than in traditional. In Digital media where every click or even eyeball (by way of heat maps) is monitored, the theoretical goal of a media site is to keep the user on the site for as long as possible/reasonable. Conservative Media is reliant, because of the paucity of media campaigns from big advertisers or big ad agencies, on direct response advertisers. Direct response (DR) makes sense for radio and we are incredibly grateful for our advertisers who have been with us from day one. But DR makes less sense when the goal is for the consumer to take an action, likely taking them off-site, while the goal for the media property is to keep the user on the site as long as possible.

You see the inherent conflict?

I wish the “other side” realized what they were doing when they lump all Conservative Media together? If you are on the left, ask yourself whether there is ANY publisher that you respect (even if you disagree with)? If so, how many? The problem are those who believe they are keeping Conservative Media ‘honest’, when they are only making the problem worse.

Think about it this way: As a publisher, if the punishment for bad behavior is that the same advertisers who won’t advertise with you, won’t advertise with you anymore; and the reward for bad behavior is that you generate more traffic and make more money, how do we think this ends?

Expanding on the point: If you consider that liquidity events are rare (or non-existent) and the significant challenge of attracting the highest paying advertisers, how will Conservative Media outlets make money? You don’t have to guess, look around….

A bunch of super smart people who work in small teams, who game the system to spend as little money as possible to make as much money as possible. I am NOT accusing Conservative Media of being the cause of clickbait by any stretch of the imagination. But if you see another way for Conservative Media to be successful other than playing the Facebook-Algorithm game, the clickbait game, the get-on-the-Drudge-home-page game, etc., then you truly do not understand how (digital) media works. Hence, every boycott, every time the “media” lumps everyone to the right of MSNBC as monsters, every time Conservative Media is all bad and “mainstream media” is all good, the outcome is predictable and it will continue to accelerate.

A final thought about advertising….

Conservative Media is reliant on direct response (CPA or CPC or CPM — no matter how it is ultimately billed for) and ad-networks. None of which are negatives in and of themselves. But the reality is that ad-networks — even the good ones — are not trying to make the experience of ads elegant for the user, they are trying to make the experience less terrible for the users. Direct Response, specifically on digital, sometimes actually have an incentive (depending on if they pay on a CPA, CPC, CPM) of making the worst and most obnoxious ad possible — basically through self-selection a user won’t click on it and the advertiser won’t have to pay OR the user will click on it and be more likely to go through with a conversion. I’m painting with a broad brush here and in giving extreme examples, but you can see how this plays out. Just look around the Conservative web if you need convincing.

The Lack of a Conservative Ecosystem:

We can all agree that there are too many echo chambers but let’s not confuse echo chambers with ecosystems. There is no Conservative Media ecosystem. Glenn literally met Mark Levin, Dennis Prager, and Ben Shapiro over the last ~2 years. We barely know each other let alone have an ecosystem. Yes, there is talk radio, and, of course, have a great relationship with Premiere/iHeart, and I assume the same is true for other hosts, but that is not an ecosystem, it’s one company.

(Author’s note: Read Brad Feld’s book on creating an ecosystem in your community and/or Start-up Nation and how Israel created an ecosystem.)

People talk about the ‘Paypal Mafia’ — the (mostly) original founders of Paypal — 5, all of whom have gone on to be worth at least a billion dollars and have founded companies such as Tesla (and all other things Elon Musk), LinkedIn, Palantair (all other things Peter Thiel), Youtube, Yelp, Yammer, etc… It is no accident that this one small group of people had an outsized influence. It is the basics of them creating their own ecosystem. An ecosystem of resources, talent, expertise, shared knowledge, shared marketing, shared success, etc.

Or look at any tech community and see that it takes a number of successful companies working together over many years to build a system where the next generation can walk on the shoulders of giants…..Conservative Media …. we have not done this yet.

Conservatives think we can do it all better ourselves:

Both because of the lack of ecosystem AND because we are all ‘rugged libertarians’, we on the right, believe we can do everything better ourselves. It is the same reason that there are 1000 charities that do the same thing; wealthy person X wants to do good, they want to make sure that it is done right, they will do it themselves. Conservatives who have made or found success, believe that they can do it better than the other guy. It doesn’t matter if they made their money in oil and the other guy is an expert in software development; they can’t partner, they need to own it.

Now frankly, I think this is tied to point number one (there are no liquidity events), at least in part; so if I am going to start something knowing that there is no exit, it may behoove me to retain 100% ownership and control. This is logical but I think it is only part of the answer.

I think there is more to the rugged individualism who sees the lack of ecosystem and looks around and says, “the pie is 100 ft., I can get 50 ft. of pie” vs. the entrepreneur who sees 100 ft. pie and says, together we can make that pie 10K ft., let’s get to work.

Beyond Conservative Media — Our Role going forward:

We fundamentally believe that we as a society need a functional media. We as a society need to have some trust in our institutions — even and especially while we seek to hold those same institutions accountable. But we as a society cannot effectively move forward if we share no facts and no narratives. As Yuval Harrari points out in Homo Deus, man has three core narratives; religion, currency, and nationhood. Without those shared narratives, which are being pulled at from every direction, society’s grip on humanity gets increasingly tenuous. Media has a role to play to keep us from unraveling, though they often seem to encourage and celebrate our unraveling… someone else long ago observed an unfortunate universal truth: if it bleeds it leads.

TheBlaze:

As I said earlier, at this time, TheBlaze is neither a success nor a failure in my eyes. It is a struggle that has and will continue to require hard decisions and going down an unknown road. But one of the benefits of radical transparency is that we have nothing to fear because we have nothing to hide. This is who we are, and our self-awareness informs the decisions we make. Whatever happens, good or bad, it will be deserved.

When you add up all the challenges that I list above, which are industry specific not company specific, for TheBlaze to be a successful business, it has a lot of work to do. It has to create great content, develop software, manage talent, sell advertising, deal with ad-blockers, move quicker to follow our users to mobile, open additional beach heads in social, etc. Anyone of those things is hard, doing all of them is, well, harder…..

In the next few weeks you will see the beginning of what we are trying to do at TheBlaze. And we’ll keep adjusting course and disrupting ourselves until we either get it right OR until we believe we can’t.

We believe that there is a path forward to find true success for TheBlaze and to help, in our way, Conservative Media answer the challenges it faces. But frankly, the world does not need just another “Conservative Media” company and we don’t need to spend another 5 years of our life proving it does. 

We are no more afraid of failure than we are of success, but we are terrified of being neither.

The Deep State's NEW plan to backstab Trump

Brandon Bell / Staff | Getty Images

We cannot make the same mistake we made in 2016 — celebrating victory while the deep state plots its next move.

In 2016, Donald Trump shocked the world by defeating Hillary Clinton. Conservatives cheered, believing we’d taken back the reins of our country. But we missed the bigger battle. We failed to recognize the extent of the damage caused by eight years of Barack Obama and decades of progressive entrenchment. The real war isn’t won at the ballot box. It’s being waged against an insidious force embedded deep within our institutions: the administrative state, or the “deep state.”

This isn’t a new problem. America’s founders foresaw it, though they didn’t have a term for “deep state” back in the 1700s. James Madison, in Federalist 48, warned us that combining legislative, executive, and judicial powers in the same hands is “the very definition of tyranny.” Yet today, that’s exactly where we stand. Unelected bureaucrats in agencies like the Environmental Protection Agency, the Department of Energy, and the Department of Justice hold more power than the officials we vote for. They control the levers of government with impunity, dictating policies and stifling change.

This is the fight for the soul of our nation. The founders’ vision of a constitutional republic is under siege.

We’ve felt the consequences of this growing tyranny firsthand. During COVID-19, so-called experts ran our lives, crushing civil liberties under the guise of public safety. Our intelligence agencies and justice system turned into weapons of political warfare, targeting a sitting president and his supporters. Meanwhile, actual criminals were given a pass, turning American cities into lawless war zones.

Thomas Jefferson wrote in 1816 that “the functionaries of every government have propensities to command at will the liberty and property of their constituents.” Today, we see Jefferson’s prophecy fulfilled. The deep state exercises unchecked power over our freedoms, and information itself is controlled by the fourth branch of government: the legacy media.

Even when we win elections, the deep state doesn’t concede defeat. It switches to survival mode. Trump’s first term proved this. Despite a historic mandate to dismantle the bureaucracy, the deep state fought back with everything it had: leaks, investigations, court rulings, and obstruction at every turn. And now, with the possibility of Trump returning to office, the deep state is preparing to do it again.

Progressives are laying out their attack plan — and they’re not even hiding it.

U.S. Rep. Wiley Nickel (D-N.C.) recently boasted about forming a “shadow cabinet” to govern alongside the deep state, regardless of who’s in the White House. Nickel called it “democracy’s insurance policy.” Let’s be clear: This isn’t insurance. It’s sabotage.

They’ll employ a “top down, bottom up, inside out” strategy to overwhelm and collapse any effort to reform the system. From the top, federal judges and shadow officials will block Trump’s every move. Governors in blue states like California and New York are gearing up to resist federal authority. During Trump’s first term, California filed over 100 lawsuits against his administration. Expect more of the same starting January 20.

From the bottom, progressive groups like the American Civil Liberties Union will flood the streets with protesters, much as they did to oppose Trump’s first-term immigration reforms. They’ve refined their tactics since 2016 and are prepared to unleash a wave of civil unrest. These aren’t spontaneous movements; they’re coordinated assaults designed to destabilize the administration.

Finally, from the inside, the deep state will continue its mission of self-preservation. Agencies will drag their feet, leak sensitive information, and undermine policies from within. Their goal is to make everything a chaotic mess, so the heart of their power — the bureaucratic core — remains untouched and grows stronger.

We cannot make the same mistake we made in 2016 — celebrating victory while the deep state plots its next move. Progressives never see themselves as losing. When they’re out of power, they simply shift tactics, pumping more blood into their bureaucratic heart. We may win elections, but the war against the deep state will only intensify. As George Washington warned in his Farewell Address, “Government is not reason, it is not eloquence — it is force; and force, like fire, is a dangerous servant and a fearful master.”

This is the fight for the soul of our nation. The founders’ vision of a constitutional republic is under siege. The deep state has shown us its plan: to govern from the shadows, circumventing the will of the people. But now that the shadows have been exposed, we have a choice. Will we accept this silent tyranny, or will we demand accountability and reclaim our nation’s heart?

The battle is just beginning. We can’t afford to lose.

Editor's Note: This article was originally published on TheBlaze.com.

Drone mystery exposes GLARING government incompetence

Gary Hershorn / Contributor | Getty Images

The drone issue is getting way out of hand.

Earlier this month, Glenn first reported on the mysterious drones stalking the night sky over New Jersey, but the situation is increasingly concerning as the sightings have escalated. Not only have drones been seen across the Northeast Coast, including over New York City, Maryland, and Pennsylvania, but recently, they have been spotted over the night skies of San Diego and other parts of Southern California.

It doesn't take an expert to identify the potential dangers and risks that dozens of undetectable, unidentified six-foot or larger drones pose to national security. Yet, our government's response has been one of unimaginable incompetence, leaving us to speculate on the origin and intention of these drones and wonder in astonishment at the government's ineptitude. Here are three examples of the government's lackluster response to the mystery drones:

Iranian Mothership and Missing Nuclear Warheads

- / Stringer | Getty Images

After several weeks of hubbub, New Jersey Representative, Jeff Van Drew gave an interview on Fox News where he claimed that the drones originated from an Iranian "mothership" off the East Coast of the United States. This theory has since been disproven by satellite images, which show that all Iranian drone carriers are far from U.S. shores. Another theory suggests that drones may be equipped with sensors capable of detecting nuclear material and that they are looking for a nuclear warhead that recently went missing! With these apocalyptic theories gaining traction in the absence of any real answer from our government, one can't help but question the motive behind the silence.

Pentagon's Limp Wristed Response

Alex Wong / Staff | Getty Images

In a recent press conference, national security spokesman John Kirby responded to reporters demanding answers about the government's lack of transparency, which has caused increasing public anxiety. He insisted that the drones did not pose a threat and were not assets of a foreign power, such as from Iran or China--even though he is still uncertain about their identity and origin. He also claimed that many of the sightings were simply misidentifications of normal aircraft.

This lackluster answer has only further inflamed national anxieties and raised even more questions. If the government is unsure of the identity of the drones, how do they know if they are a threat or if they aren't foreign assets? If they aren't foreign, does that mean they are U.S. assets? If so, why not just say so?

The Pentagon has also stated that they are leaving it up to local law enforcement to spearhead the investigation after concluding that these drones pose no threat to any military installation. This has left many feeling like the federal government has turned a blind eye to a serious issue that many Americans are very concerned about.

Where's Pete Buttigieg?

Chip Somodevilla / Staff | Getty Images

We are in the closing weeks of the Biden administration, and with the finish line in sight, Secretary of Transportation Pete Buttigieg probably figured nothing else could go wrong on his watch—but boy was he wrong. As Secretary of Transportation, Buttigieg is in charge of the FAA, the agency responsible for managing all air traffic across the nation. One would think that mysterious, 6-foot-long, seemingly intractable drones are invisible on radar and flying above major cities would pose a serious threat to the myriad of legal aircraft that traverse our skies. Yet, Buttigieg has been silent on the issue, adding another failure to his resume which includes: malfunctioning airplanes, the train derailment in Ohio, and the Baltimore Key Bridge collapse, just to name a few.

Glenn: How Alvin Bragg turned hero Daniel Penny into a villain

Michael M. Santiago / Staff | Getty Images

We cannot allow corrupt institutions to punish those who act to protect life and liberty.

America no longer has a single, shared understanding of justice. Two Americas now exist, each applying justice differently depending on who you are and where you live. One America, ruled by common sense and individual courage, praises heroes who stand up to protect others. The other, driven by political agendas and corrupted institutions, punishes those same heroes for daring to act.

This stark division couldn’t be clearer than in the case of Daniel Penny, the Marine whose trial in New York City this week drew strong reactions from both sides across the divided line of justice.

If we let this slide, we accept a world in which heroes are treated as criminals and the law is a weapon for ideological warfare.

Penny was on a subway train last year when Jordan Neely — a man suffering from severe mental illness and reportedly high on drugs — began threatening passengers, saying, “I’m going to kill you all.” The fear on that subway car was palpable, but nobody moved. Nobody, that is, until Penny did what needed to be done. He took action to protect innocent lives.

In the America many of us used to believe in, Penny’s response would be heralded as heroic. His actions mirrored the courage of Todd Beamer on Flight 93, who, on September 11, 2001, rallied others with the words, “Let’s roll,” to prevent further tragedy. But in New York, courage doesn’t seem to count anymore. There, the system turns heroes into villains.

Penny subdued Neely using a chokehold, intending only to restrain him, not kill him. Tragically, Neely died. Penny, filled with remorse, told the police he never meant to hurt anyone. Yet, instead of being recognized for protecting others from a clear and present threat, Penny stood trial for criminally negligent homicide.

In Alvin Bragg’s New York, justice bends to ideology. The Manhattan district attorney has made a career of weaponizing the law, selectively prosecuting those who don’t fit his narrative. He’s the same prosecutor who twisted legal precedent to go after Donald Trump on business charges no one had ever faced before. Then, he turned his sights on Daniel Penny.

A jury may have acquitted Penny, but what happened in New York City this week isn’t justice. When the rule of law changes depending on the defendant’s identity or the prosecutor's political motives, we’re no longer living in a free country. We’re living in a state where justice is a game, and ordinary Americans are the pawns.

The system failed Jordan Neely

It’s worth asking: Where were activists like Alvin Bragg when Neely was suffering on the streets? Jordan Neely was a tragic figure — a man with a long history of mental illness and over 40 arrests, including violent assaults. The system failed him long before he stepped onto that subway train. Yet rather than confront that uncomfortable truth, Bragg’s office decided to target the man who stepped in to prevent a tragedy.

This isn’t about justice. It’s about power. It’s about advancing a narrative where race and identity matter more than truth and common sense.

It’s time to demand change

The Daniel Penny case — and others like it — is a wake-up call. We cannot allow corrupt institutions to punish those who act to protect life and liberty. Americans must demand an end to politically driven prosecutions, hold DAs like Alvin Bragg accountable, and stand up for the principle that true justice is blind, consistent, and fair.

If we let this slide, we accept a world in which heroes are treated as criminals and the law is a weapon for ideological warfare. It’s time to choose which America we want to live in.

Editor's Note: This article was originally published on TheBlaze.com.

CEO Brian Thompson's killer reveals COWARDICE of the far-left death cult

Jeff Swensen / Stringer | Getty Images

Early on the chilly morning of Wednesday, December 4th, Brian Thompson, CEO of health insurance giant, UnitedHealthcare, was walking through Midtown Manhattan on his way to a company conference. Suddenly, a masked and hooded figure silently allegedly stepped onto the sidewalk behind Thompson, drew a 3-D printed, silenced pistol, and without warning fired multiple shots into Thompson's back before fleeing the scene on an electric bicycle. After a multiple-day manhunt, a 26-year-old lead suspect was arrested at a McDonald's in Altoona, Pennsylvania after being recognized by an employee.

This was not "vigilante justice." This was cold-blooded murder.

As horrific as the murder of a husband and father in broad daylight in the center of New York City is, the story only gets worse. Even before the murder suspect was arrested, left-wing extremists were already taking to X to call him a "hero" and a "vigilante" who "took matters into his own hands." Even the mainstream media joined in on the glorification, as Glenn pointed out on air recently, going out of the way to show how physically attractive the murder suspect was. This wave of revolting and nihilistic fanfare came in response to the findings of online investigators who surmised the murder suspect's motives to retaliate against healthcare companies for corruption and denied coverage. The murder suspect supposedly underwent a major back surgery that left him with back pain, and some of his internet fans apparently viewed his murder of Thompson as retribution for the mistreatment that he and many other Americans have suffered from healthcare companies.

The murder suspect and his lackeys don't seem to understand that, other than depriving two children of their father right before Christmas, he accomplished nothing.

The murder suspect failed to achieve his goal because he was too cowardly to try.

If the murder suspect's goals were truly to "right the wrongs" of the U.S. healthcare system, he had every tool available to him to do so in a constructive and meaningful manner. He came from a wealthy and prominent family in the Baltimore area, became the valedictorian at a prestigious all-boys prep school, and graduated from the University of Pennsylvania with a master's in engineering. Clearly, the murder suspect was intelligent and capable, and if he had put his talent into creating solutions for the healthcare industry, who knows what he could have accomplished?

This is the kind of behavior the far-left idolizes, like communists on college campuses who wear shirts that celebrate the brutal Cuban warlord, Che Guevara. Merchandise celebrating the UnitedHealthcare CEO murder suspect is already available, including shirts, hoodies, mugs, and even Christmas ornaments. Will they be sporting his face on their T-shirts too?

This macabre behavior does not breed creation, achievement, success, or life. It only brings death and risks more Americans falling into this dangerous paradigm. But we still have a chance to choose life. We just have to wake up and take it.