BLOGJuly 27, 2017

'Friction' Author: Today’s Consumers Are ‘Walking Billboards’ for the Brands They Love

Companies need to focus on becoming “passion brands” instead of just flooding consumers with advertisements, co-author Jeff Rosenblum told Glenn Thursday on radio. The latest generation of consumers is comfortable with social media and loves to interact, so they are the best advocates for the brands they like.

In his book Friction: Passion Brands in the Age of Disruption, Rosenblum explored this phenomenon of “passion brands,” or companies and products that people love enough to share with everyone by tweeting, wearing a T-shirt and telling friends through word of mouth.

“They’re like walking billboards, and they’re actively proselytizing for brands,” Rosenblum said, describing this key type of consumer.

One of his favorite examples is the brand Yeti Coolers, which sells a particularly rugged type of cooler intended for camping, fishing and other outdoor trips. Instead of traditional ads, Yeti focuses on creating short videos about people going on incredible adventures. It’s more about image than anything else. Even if people don’t really need a cooler that can weather the elements, they’ll be drawn to the vision of adventure.

“They tell these stories about people who are going on bigger and bolder adventures than most people ever will,” Rosenblum said.

GLENN: The whole world is changing. And really in an exciting and dynamic way, if you understand that the bull crap of yesterday, which Washington hasn't figured out yet. The bull crap of yesterday, the lies of yesterday, and the systems that create friction and make your life complicated just don't work anymore. Nobody wants them. Don't prop them up. Get out of that and find passion. Passion brands and friction. We're going to talk about that with a guy who knows it quite well. Beginning right now.

Name of the book that I've been telling you about for weeks, and I'm thrilled to have Jeff Rosenbloom. He's one of the co-authors of the book "Friction" passion brands in the age of disruption. It is one of those books that you read, and you're, like, jeez. How could I not know that? How did I not think that? How is this all of a sudden -- it's one of those things that somebody invents something, and you're, like, of course. How come I didn't invent that?

I want you to know that Jeff is not here to sell books. I highly recommend you buy his book, but he's not taking any of the money from it. It's actually going to something called special spectators, which we hope to talk about a little bit later. He will also be with us on The Blaze TV for a special episode tonight at 5:00, so he's not here to make any money. He's here to change some lives, and you have dramatically impacted my thinking since I picked up your book, so it's great to have you here, Jeff.

JEFF: Thank you for having me. I appreciate it.

GLENN: So tell me. I guess we just need to start at, you know, the brands of the past and the brands now. Passion brands. What is it?

JEFF: , well, passion brands are the brands that absolutely dominate the competition; right? They don't have just customers. They have an army of evangelists. These are the folks that are at the bars, at the restaurants, at the dinner table, they sit around the campfire, grew up on their social media channels, they've got the T-shirts, they've got the hats, they're like walking billboards, and they're actively proselytizing for brands.

GLENN: So you talk about one passion brand that has really boggled my mind until I read your book, but I want to ask you some questions about it. And that is Yeti. Coolers. Great coolers.

JEFF: The best.

GLENN: But -- what is it? Four times the price of a good cooler?

JEFF: yeah.

GLENN: And I've often wondered. People who buy this, they become evangelists, and it's a cooler. And I wonder how much of that is because it truly is absolutely great and how much of that is to soothe the cognitive dissidents in their head of I just paid fours times as much and everybody who doesn't have one says "What the hell is wrong with you."

Does that play a role in that at all?

JEFF: Absolutely. To dial it back, and then we'll talk about Yeti. Passion brands are built by fighting friction. Friction is anything that gets in the way of what you want to accomplish in life. It's anything that gets in the way of your hopes, dreams, aspirations, on even your mundane day to day goals.

So when you think about Yeti, it's a cooler for outdoors. So by definition, if you're using it, you're going on some sort of outdoor adventure. So they fight friction in two ways. The first is this cooler is fundamentally better than any other cooler out there. It's literally certified Grizzly bear proof. Now, the chances of anyone actually needed that type of technology --- fairly negligable.

GLENN: Right. I would like a cooler that I can pick up and throw at the grizzly bear.

JEFF: That's the next product.

But it's nice to know if you're going on that adventure, that product that you're buying can go further and deeper and bigger on an adventure. But to your point, it's not just about the cooler, it's about the totality of the experience. And what they've done that I love is rather than relying on a bunch of interruptive ads, they've created these incredible videos. Each of these videos are about eight minutes long, and there are dozens of them. And they've been watched millions of times over. And what they do is they tell these stories about people who are going on bigger and bolder adventures than most people ever will. The world's greatest fly fisherman, the world's greatest ski guide, the world's greatest barbecue pit master who happens to be an 89-year-old woman named Tutsi. It's not, like, we're Yeti, and we make coolers. Yeti doesn't even appear in these videos. But what happens is they give us a vision. A bigger and bolder vision of ourselves. We all wake up in the morning wanting to be better we were than the day before. It's at the heart of the human experience. It's what drives capital I am. So these great videos help us envision that.

And, by the way, I've watched hours of them. Most people will watch a few of them. The typical interactive ad experience is 1.6 seconds. Compare that to an eight-minute video.

GLENN: I watched the fly fishing one. It's 22 minutes.

JEFF: Yeah.

GLENN: I watched it. Every second of it. And here's what I do. I hear from the guys because I'm not a sports guy. But I hear from the guys on sports every -- every Monday, I hear ugh, and I know they're on ESPN just trying to get the six-second clip, and they have to sit through the commercial. That's not 22 minutes. And it's just in the way of getting to their six seconds.

JEFF: Yeah. Prerolls. You know, the advertising industry, we keep making ads and the audience keeps running away.

Now, to be clear, this is not about the death of advertising. That false eulogy has been written before. We're just asking advertising to do too much. We can still do incredible things with advertising, but increasingly those traditional interruptive ads are being ignored and avoided.

GLENN: In fact, just removing the friction from your product will do more than any ad. If you make a truly great product, and you make it frictionless and not only -- I mean, let's go into the passion brands a little bit. Of finding that group of people -- and let me ask you. Do you need -- to really have an authentic brand, does that need to come from the founders that are, like, what you know? I wanted this. I know this is great, and I don't care if anybody buys it. Or does it come from a group of people who are just scanning the horizon and saying, yeah, these people over there. Let's come up with something for their -- does it matter?

JEFF: Well, I think it comes from both. But most passion brands that we see, and they can be big brands like Under Armour or big brands like Amazon or some of them are smaller startups, they tend to be run by the founders because they have a strong vision, and they don't want to waver from that vision. But it can be from large, established corporations.

One of the interesting things that we found is that really the key is to take all of your efforts and instead of first focusing it outward at messaging, focus it inward at your own behaviors. And a piece of research we found is what's called the power score. And they looked at 9 million different data points. They interviewed 20 self-made billionaires and CEOs and army generals. What they found is only 1 percent. Only 1 percent of leaders are great at what they call the power score, which is establishing your priorities, staffing effectively, and building internal communication cadence. So if you can have great leadership, then you can build a great passion brand. And ironically, you can create great ads. But you have to focus inward before outward.

GLENN: Some amazing things that I just didn't know, for instance, some stats in your book. Let me just run through a few of them. 90 percent of all of the data in the world has been collected in the last two years. That's astounding. 40 minutes in nature every week will lower AD/HD by 50 percent. Don't put your smartphone or your iPad next to your bed. Take that on.

JEFF: That is interesting because so many people loved it, and we weren't sure if that actually fits in the book. But what we tried to do with the book is look at industrial friction, organizational friction, and personal friction. And in that example, we found this great story about Keith Richards. The world's greatest guitar player or one of them. And one night, he's out doing the one thing in this world better than play guitar. He's partying like a Rockstar, and he passes out cold, and he wakes up the next day, and he has a song in his head. And his guitar is literally lying in bed lovingly with him. He grabs his guitar, rolls over, presses record on his tape recorder, lays down a few notes, passes out cold again. Wakes up a couple hours later, presses play, and he finds the guitar riff for satisfaction is waiting for him. Of course, then it's followed by the sound of him snoring. He's not even conscious enough to press stop on the recorder.

Paul McCartney had a similar experience. He woke one day, and he has a song scrambled eggs in his head. Can't stop. He's turning to all of his band mates and friends and be, like, what song have I ripped off here? And they're, like, dude, you didn't. It's your song, it's your original. And he went to John Lennon and turned it from scrambled eggs to yesterday.

Not quite as catchy when talking about breakfast; right? And it knowledge only happens to rock stars. The guy who figured out the periodic table of elements, the guy who figured out the double helix of DNA. All of this happened first thing in the morning when people woke up. And what happens in your brain, you've got something called alpha waves. It's the most powerful form of cognitive creativity that you have. This is where you can think of some big, bold, break through ideas. It's the same thing you get if you're in a hot shower, hot bath, you're in traffic for a while, your alpha waves start kicking in, and you ignore all of that crap in your head.

Now, the issue is 72 percent of us go to bed with their cell phone lying next to us. 50 percent of us, the very first thing that we do is we check it. One third of women before they even go to the bathroom, they check social media. The problem is when you do that, you completely shut off those alpha waves. You lose that opportunity to have that cognitive creativity.

GLENN: And why is that.

JEFF: Because it kicks in your fight or flight system, which is something we learned about in high school; right? It's when the blood flow changes. It used to be something that kept us from getting eaten by woolly mammoths, now it keeps us from getting run over by a car; right? Your subconscious takes over, you have different chemicals like adrenaline and cortisol in there. Your buddy on Facebook who just went on a better vacation than you'll ever go on. That's stressful; right? The server that's on fire, the contract that didn't get signed. Whatever it is on e-mail, that's all stress. So you're turning off that creativity, and you're creating stress.

Now, here's the interesting point. They used to think that your brain was your brain, and that's all you got. It turns out that there's a high degree of plasticity in your brain, which means it can change just like that cheap analogy that says your brain is like a muffle, you have to work it. It turns out it's true. You can actually change the size and shape of certain areas of your brain, and it happens very quickly. So when you go to your mobile device first thing in the morning, you turn off the creativity, you turn on the fight or flight. For the rest of the day, you're not going to be as creative.

So with a 90 million bits of information, 90 percent of the data that's been collected the past two years, everybody has unprecedented access to data and technology. Creativity is the ultimate competitive advantage, and you have to feed your creativity just like you have to work out your body at the gym.

GLENN: When we come back, I want you to talk about --

STU: All about the gym. You're talking to a good crew.

JEFF: That's why I went there.

GLENN: So you're speaking our language. When we come back, I want you to talk about monkeys and how this relates to monkeys and then back to us. In just a second.

GLENN: A game-changing book in your thinking is "Friction: Passion Brands in the Age of Disruption." There is so much friction in our lives from chaos, from just -- just from the news trying to understand the political -- it's all friction. And being able to reduce that and navigate through that is really hard. And I think people are getting really frustrated in some ways with life, and they're just tuning out. They're just stopping. And that's really because the media or politicians or party or whatever you're dealing with just are not changing. They're holding onto the old system.

JEFF: Yeah.

GLENN: And it doesn't work. I was blown away -- where did you get the monkey thing, and then explain the monkey thing.

JEFF: Yeah, it was interesting. When I was writing the book, we set up a research team, thousands of pages of research. I'm a numb nut. I barely graduated college; right? But I'm hanging out with my really smart friend, he's a Ph.D. at Stanford, a neuroscientist, and he's telling me about this study that they conduct all the time. And what happens is when you go to get your Ph.D., they often give you this experiment where they take an electric probe, and they put it into a monkey's brain to read what's going on inside that brain. And then what they do is play this loud, blaring, obnoxious sound in the monkey's ear. And what you see on the readout is not surprising. When you play that awful sound, you get a very strong and very negative reaction from the monkey's brain. So then they repeat the experiment. They play that loud, blaring, obnoxious sound. And what you find, again, is not surprising. They have a very strong and very negative reaction.

But what it was absolutely shocking to me is that if you repeat the experiment a few times over, and then you look at the readout, the reaction looks like the side of a cliff. The monkey's brain literally stops reacting to this awful sound because the monkey at a structural level knows that it needs to focus on other things in life. Food, water, shelter, fornication; right? If it continues to respond so strongly to that stimulus, it literally can't survive. It's called repetition suppression.

GLENN: So are we in -- before we go into this on the decisions that we make and every day. But are we seeing this -- is this one of the reasons why we are just tuning so many things out in Washington? We're tuning principles out. We're tuning all kinds of stuff out because we just can't do anything about it, and we keep hearing it shouted over and over and over again, and we focus on other things? Am I reading that right?

JEFF: That's exactly right. The human brain is exposed to 400 billion bits of information every second. We make 35,000 conscious decisions per day. We ran an experiment --

GLENN: That's 35,000 yes or no decisions.

JEFF: It could be more complicated than yes or no. These are outright conscious decisions per day. So brands, politicians, we're all trying to enter this stream. We expose people to 5,000 branded messages per day. The previous generation was only 2,000. Already, that was too much. So what we have to do is focus less on interruptions, and more on empowerment. Another way of looking at it is magnets over megaphones. We have to create content and experiences that are so powerful, people go out of their way to participate in them. And then, share them with others. And that's the secret ingredient to brands like Yeti.

GLENN: Patagonia you think is the pinnacle of a passion brand?

JEFF: Patagonia is one of them.

GLENN: Why?

JEFF: Well, I fell in love with this guys because, first of all, they recognize that there's friction in the category. And what they to is they focus all their efforts on fighting that friction. So the friction is this:

If you want to enjoy their outdoor gear and apparel, you need a healthy outdoors. And ironically when they create their products, it actually damages the outdoors; right? Create manufacturing by-products, your old jackets make garbage; right? So everything they do, they fight friction by empowering people.

GLENN: Okay. So when we come back, listen to the ad campaign that they came up with, and it's brilliant. Brilliant. Patagonia "Friction" is the name of the book. Jeff Rosenbloom joins us again in a few minutes. "Friction: Passion Brands in the Age of Disruption". Back in a minute.

[Break 10:31]

GLENN: I will tell you. If you really want to see the world in a different way, especially if you're an entrepreneur or a leader of any sort, you really want to see the future and whether what you're doing will survive or not. You need to read the book "Friction: Passion Brands in the Age of Disruption".

Jeff Rosenbloom is with us, and you were giving us the example of Patagonia. Patagonia making outdoor clothing, and they really are dedicated to, you know, save the planet and everything else, and so that's where their people are. And the friction that they had internally was, you know, all of the stuff that we make the chemicals and everything, the garbage, that's actually hurting. So how are we helping, exactly?

So talk about the campaign that they ran with a coat.

JEFF: Yeah, so you hit on a really important point. For their target audience, making the environment healthier is absolutely paramount.

GLENN: Paramount.

JEFF: Right. So the campaign that I love, I came across not when I was doing research, but we actually created this documentary called the naked brand. And we looked at one of their campaigns called the footprint chronicles where you know if you got the surfer board shorts, and you go surfing, and you come back on the beach, and they dry, like, 45 seconds later? Well, guess what? Mother nature didn't make those shorts. We made them. We manufactured them. They're manufacturing by-products, so you can actually follow the manufacturer of their products around the globe, see the supply chain, they're not saying look how great we are. They're literally talking about the damage they do. It's really counterintuitive. I find it fascinating, and I fell in love with the brand. And I wanted to buy this blue Patagonia jacket. I had a perfect vision of it in my mind's eye.

And I'm literally shopping on Black Friday. The number one shopping day of the year. Brands sell more on Black Friday, the day after Thanksgiving than in months combined. And I went to Patagonia.com and on the home page, like, they read my mind, I can't exaggerate this. There's the blue jacket that I wanted to buy. And then right next to it on the home page in a giant font, don't buy this jacket. What the heck is going on here? And then there's a button, like, direct response principles click on it. Learn more. So I click. And their point is this. Reduce, reuse, recycle. Reduce is number one. So if you want to buy that jacket, we're happy to sell it to you. But we're going to damage the environment from the manufacturing, from the garbage of your old jacket. Maybe, you don't need that jacket. Maybe you should buy less.

So I'm Jewish, I'm from New York, I felt guilty, I didn't buy the jacket. They lost the sale. But here's what they gained. They gained my unwavering loyalty. And they gained my evangelism. So here we are on your show talking about Patagonia. But more influential than me are the people who are truly influential. The guys; right? These are the guides leading hiking and biking and fly fishing and surfing adventures all around the world. And in definition, guides are influential, and they're covered head to tow in Patagonia gear because Patagonia is empathetic and empowers people about the one thing that is most important to those guides. And when you talk about evangelists, they are 12 times or more trusted than paid advertising ever will be.

PAT: Wow. And also, their competition is similar in that way; right? They try to reduce -- north face, they reduce friction for their customers as well.

JEFF: Yeah, it's a great point. Thanks for bringing it up because we can't just all jump on the environmental bandwagon. We can't jump on what other brands are doing.

PAT: That would look really disingenuous.

JEFF: Totally. People don't wake up in the morning and want to hug the trees and save the manatees; right? It works for some brands. North face took a different tact, which is if you want to enjoy outdoor sports and apparel, we're going to help you become a better athlete. So they created what they call the mountain series; right? And it's a bunch of instructional videos and information and articles and events that help people become better athletes. So I fell in love with this video series. It was from some of the best rock climbers and skiers, and they were shown very specific exercises to help me become a better skier. What's interesting is I don't think it worked all that well for them because they made less of those videos and became less prominent. But they stick to this platform. They're always empowering and always educating with different events and different information to help people become better athletes. You don't see the edge or you do see the ads and say, hey, we're north face, these are great products. But more importantly, they create content and experiences. So the ads are only part of that brand-building system. It's not the totality of it.

STU: You go through a lot of this stuff, obviously, in the book "Friction." And I have a friend who goes to Soul Cycle, which is a cycling spin class place.

JEFF: Bordering on a cult.

STU: The number one people say to her is shut up about Soul Sycle.

GLENN: It's like orange theory.

JEFFY: Yes.

GLENN: Orange theory is, like, okay. Stop with the bumper stickers. It's a gym, man. Let go.

STU: So the question I want to ask you is how do I get her to shut up about Soul Cycle? But separately -- because I look at their business model, and I see a huge friction point, which is they're charging people $31 to come in and ride a bike in their establishment for an hour.

JEFF: Yes.

STU: And, to me, that sounds completely insane. Yeti, they have more evangelists percentage-wise probably than any company I've ever seen. How do you cross over a huge friction point like that and bring your point along?

JEFF: Great point. Great brand. I should have included them in my book. I was scared to death to go in there. You guys selling salad? We'll do that.

GLENN: Salad? I like the part on Cadbury, for the love of god.

JEFF: Here's the interesting point that you just amongst is these passion brands, they don't get there by talking about discounts and promotions. And once brands go there, it becomes really addictive. They actually charge a premium price. Patagonia, Yeti, Soul Cycle, sweet green, all of this stuff is quite a bit more expensive than the competition.

GLENN: And it has to be worth it first. It has to be worth -- if you're buying a dozen eggs, you better get 14 and great farm fresh eggs if you're charging --

PAT: Or at least you're better than whatever else.

GLENN: Yeah, you've got to be. You have to be that first. There's none of this, you know, hey, Fred Flynn stone is saying, you know, that doctors say smoking is healthy. It has got to actually be accurate; right?

JEFF: There's a great poster I saw. No amount of advertising can get me to buy your crappy pizza; right? And the truth and the matter is it actually can. It can get you to buy that crappy pizza once. But it's not going to get loyalty and evangelism. So you're hitting on a key point with Yeti is that the product has to be better than the competition. It doesn't have to be two or three times better. But it has to be 10, 20, 30, 40 percent better.

But to your point, that relationship that people have with Soul Cycle is irrational; right?

STU: Yes. Yeah, I can confirm that. Yes.

JEFF: The reason it's irrational is that it's emotional. Most brands have a transactional relationship; right? They make a good product, they charge a fair price, they have some pretty good advertising, people comparison shop, and then they buy.

Soul Cycle and other brands have an emotional relationship where people pay more for the product. They ignore the competition. They buy all of that Soul Cycle and gear, and they turn themselves into walking billboards. And they do that, they create that irrational relationship through irrational behavior.

Think about that Patagonia example. Running a campaign that says don't buy this jacket, that's irrational.

GLENN: So Starbucks, really, was kind of a pioneer in this kind of area, weren't they? Where everybody was going to Dunkin' Donuts and getting your coffee at a normal price. And then all of a sudden here comes Starbucks charging money out the nose. But it became more than a coffee place.

JEFF: Yeah, well, it went from transactional. I like Dunkin' Donuts. I'm from the northeast. But it's transactional. You're in, you're out, you move on. Howard Schultz was, like, wait a second. Let's make this experiential. Let's look at what's going on in Europe. Let's sell them the cup of coffee and then give them a place to hang out. And then all of a sudden almost like Soul Cycle, it's almost coltish in the language that they're using, and they're becoming part of a tribe and tribes are extraordinarily powerful. We don't just want customers. If you want to be a passion brand, you have to build a tribe.

GLENN: So is that do you know where Y they use things like venti? They change the language to make it even more of a badge to be a part of this tribe. Is that what's going on?

JEFF: That's exactly right; right? And I don't know, like, I'm not that gifted creatively to figure those types of things out. But, yeah, Howard or somebody on his team figured out long ago let's create that badge. Let's create those shortcuts.

GLENN: The name of the book is friction. I can't recommend it highly enough. I've never done this with any book before. I insisted everybody on the staff read this book, so we're responsible for about 249 companies being sold.

JEFF: Thank you very much.

GLENN: And everybody has read it. I also for the first time I've never done this. We're asking all of our Dallas employees to come down to the studio floor today. There's about 90 here just in this building. They're coming to listen to you at 5:00 for the show at 5:00 today TheBlaze.com, and I just want you to talk about how to find the customer, how to reduce friction, how to -- I mean, I'm convinced -- everything in your book, I've known instinctively. And if I boil it down, I always thought that capitalism was the greatest charity brand ever, if it's done right. And meaning if I love a group of people, I'll say how can I serve them? How can I make their life better, easier? And by serving them, what they need in a really easy way, I could become rich. It is capitalism. It's not charity. It's capitalism. And that's really kind of the thing. If you know who your target is, you know who you're serving, and you actually love them, listen to them, and help make their life easier, that's it, isn't it?

JEFF: It's interesting you bring it up because I'm leaving this very blue region of New York City, and I'm entering this red region of Texas. And I'm looking out the window of this wonderful, amazing, beautiful country of ours. And I was thinking about the fact that we just can't seem to agree very much lately. And then I realize, wait a second. There is one thing that we can all agree upon. Which is corporations have incredible power. And they should use that power to improve people's lives one small step at a time. And this is not for altruistic reasons, this is not for idealistic reasons because that is not sustainable. It's because when brands improve people's lives, they get rewarded. Not just by shifting customers or, say, prospects to customers, but by shifting customers into evangelists, and that's what fighting friction is all about.

GLENN: Unless you go to the Harvard school of business, and you are assigned both wealth of nations and moral sentiments, which is imperative that you read both Adam Smith books, you're not going to get this. This is a new really kind of Adam Smith look at how capitalism should work, "Friction" passion brands. We will you on The Blaze TV today at 5:00.

JEFF: Thank you.

GLENN: I want to talk really quick before you go. The proceeds as we're telling people to buy your book. The proceeds are not going to you. Where are the proceeds going?

JEFF: From July 15th to August 15th, all of the proceeds, not Amazon, not the publisher. I can't control those guys. Goes to special spectators.

GLENN: Which is what?

JEFF: Takes kids with life-threatening illnesses, and takes them to exclusive college sports experiences. So they'll get on the field at, like, Alabama, and they'll get into the locker room, they'll meet the coaches, and there's all different games going around the country. And what they found with these, because I'm on the board of make a wish, and we saw it there also. It's not just about giving these guys a moment of happiness, but it's also part of a healing process; right? It literally heals kids when they're fighting these diseases to actually have a moment of happiness in their life.

GLENN: Thank you very much, Jeff. We'll talk to you later this afternoon.

JEFF: Thank you.

GLENN: By the way, if you have any questions, go ahead and tweet them, and I'll have the staff look at them this afternoon before we go on the air. You can just tweet them @glennbeck, and we'll try to get your questions in as well.

RADIO

Are Hamas and Palestine in the Book of Revelation?!

Is Hamas mentioned in the Bible? Does the Palestinian flag have a connection to a prophecy in the Book of Revelation? Glenn Beck speaks with filmmaker Dinesh D’Souza about his new film, “The Dragon’s Prophecy,” based on the book by Jonathan Cahn, that discusses these “coincidences.”

Transcript

Below is a rush transcript that may contain errors

GLENN: Dinesh, welcome to the program, how are you?

DINESH: Glenn, it's a great pleasure. Thanks for having me.

GLENN: Oh, you're welcome. I watched your film last week, and I've got to tell you, it's -- it's frightening, and really powerful.

DINESH: Well, we begin, Glenn, as you know with putting you on a motorcycle with a GoPro, and you ride with Hamas into the Kibbutz. Hamas took this footage. Remarkably, not a lot of people have seen it. The Israel government, I think was reluctant to show it, except to a handful of journalists.

But it opens my film, and it has a bit of a graphic warning. But it's ten minutes of putting you right on the scene of October 7th, 2 years ago, and the film kind of takes off from there, to give you the widest significance that engages politics, but history, archaeology. And even as you mentioned, a hint of Biblical prophecy, so that the political is wedded into the moral of the spiritual.

GLENN: So let me play a trailer here from the movie. Here it is.

VOICE: So who are the Jews? Who are the Palestinians? Whose land is it really? Could the fate of the world, of humanity itself, be somehow tied to this place?

VOICE: The nation of Israel is a resurrected nation. So what if there was going to be a resurrection of another people, an enemy people of Israel? The Bible speaks about this whole war as a dragon, representing the enemy, attacking a woman, representing Israel.

VOICE: Civilian deaths on both sides represent victories on the part of the dragon.

VOICE: Hamas burned everything within their ability to maximize the civilian casualty.

VOICE: Came back to a land that was largely barren, and we brought it back alive, and we are going to keep it!

VOICE: The devil hates the Jewish people because they represent the existence of God!

VOICE: Because without that Jewish foundation, there is no Christianity.

GLENN: So let us -- go to the Dragons Prophecy here for a second. What is the case of the Dragons Prophecy?

DINESH: Glenn, in the Book of Revelation 12, there is a depiction of a dragon representing the devil, going to war against a woman, representing Israel. And the woman is pregnant, representing the Messiah. So this is the sort of spiritual backdrop. It's a confirmation of what people sometimes say, that underneath our political fight, there is a spiritual war. But people don't often ask, who is fighting? Like who are the combatants?

And the answer is, this is a war that has been raging between sort of God and the devil from the very beginning of time. And the provocative idea in the film is that the devil cannot overthrow God, and so the -- the devil tries to find out, what is it that God cares about? Let me ruin that!

So in Genesis 1, for example, why does the serpent target Adam and Eve? Adam and Eve have nothing to the devil, but the devil goes, "I want to ruin them, because this is God's cherished creation. If I can ruin them, I can get my revenge against God."

And I think for the same reason, the devil targets the Jews and the Christians. The Jews, because they are the original chosen people. And so the devil's agenda is really simple: Drive them out of their ancestral homeland from the river to the sea. And also, put a big Islamic victory arch right on top of their holiest sight, which is the site of the Solomonic Temple.

And then, of course, the Christians are, the Bible itself, refers to Christians as like spiritual Israelites. And so the Devil is like, I hate that too. I will persecute and harass and destroy the Christians no less than the Jews."

And, look, this is not just sort of idle Biblical speculation. You can see this happening right in front of us in the world today.

GLENN: Talk to me about the meaning of the word Hamas, Palestinians, where that came from. Can you take us through that a little bit?

DINESH: Yeah, this is the genius of Jonathan Khan and his book, The Dragon Prophesy. He points out that Hamas in Arabic means something like force or strength, but in Hebrew, interestingly, the -- the word means violence and destruction. And if you -- in Hebrew, it literally says things like, "Lord, save me from the men of Hamas, or Hamas dwells in the dark places of the earth."

GLENN: I had to go to my Bible to look it up.

It does say that. It does say that. It's crazy!

DINESH: Yes. Not only that, Glenn. But the four colors of the apocalypse, mentioned in the Book of Revelation, which reflects famine, death, and destruction. The white horse, the black horse, the green horse, the red horse.

Han points out. He goes, just take a look at the Palestinian flag. It's made up of four colors. Basically, white for the white horse. Red for the red horse. Black for the black horse. Green for the green horse. And all of this, I think, within -- if there's a single connection, you can be like, "Hmm. I don't know."

But there are so many of these connections out in the film.

GLENN: So many.

DINESH: That, ultimately, it's almost like, you have to sort of -- you have to step back and reconsider if you are even understanding what's happening in front of you, in the widest and sort of deepest possible light.

GLENN: I have to tell you, I don't know about, you know -- I haven't studied this, you know, enough. I just watched the movie once.

And it's worth watching. But you will go back to Scriptures, and you will look it up. It is worth pondering. Because it shows you, where we might be right now. And the battle that we're preparing for.

Which is a really terrifying thing. But I would rather know it, so I can be prepared for it.

You also -- you know, did a lot of archaeological stuff. What stood out to you in the research that you did?

DINESH: What stood out to me, Glenn, was that for 2000 years, and even more, there are figures that appear in the Bible, Pontius Pilate, Isaiah, Jeremiah. We're going for King David. We're talking now about three -- a thousand DC.

So 3,000 years ago. And even 30 or 40 years ago, if you said, prove to me that these figures are real. Prove to me, outside the Bible, using historical or archaeological evidence, you couldn't do it. Remarkably, just in the last few decades, there are conscriptions and stones and clay seals, coming out of the ground, that are showing that these Biblical figures are real, the Bible is an account of real people and true events. So you could dispute the theology of the Bible. You can question the miracle. But the historicity of the Bible is being resoundingly affirmed.

And it's almost as if the world has become more secular and pulled away from God, God is speaking back.

But not in the thunderous language of Genesis 1. You know, in the beginning, God created the Heavens and the Earth. But rather, in the kind of prosaic language of science and archaeology.

GLENN: Yeah. It was really amazing. Because you don't think -- we live in our time. And so you don't think of the times that have come. David didn't exist.

You know, these stories are true. They didn't exist. And now we're finding all of the archaeological evidence, and we just -- at least I did. I just accepted, that, "Yeah. These -- the big things, we knew existed." No. No. We didn't. It's now just being proven now because of what we're finding in archaeological digs.

DINESH: Not only that, but for centuries, really for two centuries going back to the enlightenment, you have the armchair critics who would read the Bible and say, "Well, it looks to me, this was written several hundred years later."

But now we know that that can't be the case, because there are minor -- minor figures in the Bible. And, you know, the royal steward of King Josiah in, like, the 6th or 7th Century DC, and suddenly a seal comes out of the ground in Jerusalem and there's this name on the seal. Now, nobody 300 years later -- this is like asking for the names of interns who worked for Donald Trump. Hundreds of years from now. Who would possibly know their names and identities?

So this is why the Bible is being affirmed, even at the level of excruciating detail.

GLENN: The fact that everyone said that Pontius Pilate didn't exist. And the stair that has his name carved into it, 2000 years ago, that was discovered.

It's those things that you're like, "I mean, how do you deny some of this stuff now?"

I mean, it's just piling up.

DINESH: It's -- it's utterly impossible. And then we are in Jerusalem, and we go up to this place called Sheillo, in the middle part of Israel, and we find these remarkable red heifers. I've read the book about the red heifers. This has to do with the fact that in the end times, the dome of the rock will come down. The Jewish Temple -- the Solomonic Temple will be rebuilt, and some of the rabbis are actually preparing for temple services, which involve the ashes of a red heifer.

So all of this is not just interpretations. You have people in Jerusalem. And in Israel, actually preparing for this. In a practical way.

GLENN: Oh, yeah.

In fact, one of the things that they said. Let me take a break. And have you come back and answer this. One of the things they said.

Because we were talking about the red rest offers two years ago.

And they were talking about maybe making, you know, red heifers into ashes to prepare.

And Hamas said, at the time, that's one of the reasons why they -- they went after on October 7th, was because of the red heifers. And you go into that. And what they really call October 7th.

THE GLENN BECK PODCAST

Great Reset Elites are Planning a Post-Human Future | Whitney Webb | The Glenn Beck Podcast | Ep 269

Global elites are still pushing forward with their Great Reset agenda to enslave the world and create a post-human future despite President Trump’s crushing of ESG and DEI, researcher and author Whitney Webb tells Glenn. In her long-awaited return to "The Glenn Beck Podcast," Whitney explores the intricate web of global elites, including the World Economic Forum’s downfall under Klaus Schwab and current state under Larry Fink as well as the rise of digital IDs and AI-driven governance like Albania’s “digital minister.” Whitney also discusses the tools she believes the Great Reset elites are building to control us, including the Biden-era ARPA-H program and possible surveillance tech tied to Palantir and the CIA. Further, Whitney ties the globalists’ agenda to the chaos happening in cities like Chicago and Portland and what Trump must be wary of when deploying the National Guard. Plus, as a leading expert in the financial crimes and corrupt connections of Jeffrey Epstein, Whitney weighs in on the debate over the “black book” and why the government still hasn’t released all the Epstein documents.

You can read Whitney Webb's latest reporting on the Epstein case HERE: https://unlimitedhangout.com/author/w...

RADIO

“HE HURT GIRLS”: High school athlete who REFUSED to play against an adult man speaks out

Frances Staudt is a high school athlete in Washington state who refused to play against a team with a trans player – clearly an adult man. She joins Glenn Beck to speak out: “In NO WAY am I feeling like I’m…‘safe and supported.’” She also joins to discuss the civil rights complaint filed on her behalf to the Department of Education.

Transcript

Below is a rush transcript that may contain errors

GLENN: I want to read something from Francis Stout. She posted -- she's 16 years old. She lives in Washington State. This evening, as a young female athlete in the United States of America. I was actively silenced for standing up for my own safety and belief.

During the Tumwater High School girl's basketball game on February 6, 2025, a biological male from Shelton High School, opposing team was brutalizing my teammates, using his biological -- his biological advantage, clearly and intentionally overpowering his competition.

I made the decision to sit out one of my very last basketball games of the season because I refuse now and forever to compete against any biological sport that I play.

I was incredibly distraught at the fact that nobody would step in on our behalf, including the staff, coaches, referees, and parents from both sides.

This is due to the sheer fact that in our society, we have been pushed to be silent. And bow down to the demands to accept what we know to be untrue.

When I became visibly upset and angry.

I was met with allegations of discrimination, as well as threats made by other players, and a grown man who was tasked with serving my school district.

The principal and athletic director who stood in front of parents, and the students claiming to care about our students' bodies, their beliefs, and feelings, but they certainly did not care about mine tonight. This is far from over.

It has a fueled a passion in me, to speak out and go against the wrongdoing that is still happening to female athletes in this great country.

Isn't it ironic that just yesterday, national girls in Women's Sports Day was the day that President Trump signed the no men in women's sports executive order. And here I am, the very next day, having to deal with such an injustice.

That has caused so much emotional distress in my life. I will never not stand up for myself, or my ability to speak out and protect my safety, as a female athlete. Sixteen years old from Tumwater, Washington. It's Francis Stout.

Hello, Francis.

FRANCIS: Hello. Thank you so much for having me on the show. It's not lost on me, the significance of speaking with you today.

GLENN: Oh, my gosh, thank you. So, Francis, you were -- you were not notified. Nobody was notified. You just go to this game. And you see somebody who you describe as obviously a male.

FRANCIS: Yes.

GLENN: Why do you say that? And tell me the intimidation tactics, or the brutalization tactics, if you will, that you felt he was doing.

FRANCIS: Well, I feel it is obvious from any stand, where he would have stood out on the court. He was warming up and stretching, looking around, dancing with the girls on his team.

It is obvious there's clear biological differences between girls and boys.

GLENN: Okay. Yeah.

FRANCIS: And you could see just by everything. And lots of -- there's a lot of just roughness on the court. And pushing girls down.

And nothing that a normal girl on my team or the other team, would have really been able to do.

Very harsh and just, it was a very clear difference.

GLENN: So you go and say, I will sit this game out. Or I can't play. Because I don't feel safe on the court. Is that correct?

FRANCIS: Yes, that's correct.

GLENN: What was the response at the time?

FRANCIS: At the time, people looked and, "oh, whatever." Just asked me, "Oh, are you sure you don't want to play? It's not that big of a deal." I got told by a lot of people, "It isn't that big of a deal, it doesn't matter. Nothing is going to happen, and you're just looking for attention."

GLENN: Jeez.

FRANCIS: Every sort of thing you could hear from people.

GLENN: Right.

FRANCIS: But it was only after I got upset after seeing him hurt girls on my team, and also take away from my ability to play because I feared for my own safety, that people really started having issues.

GLENN: Yeah. And what -- when you got upset, what happened?

FRANCIS: So I went and tried to talk to the principal of Tumwater, Zach Shuderman (phonetic), and I told him, "This is wrong. Why are you not protecting me and my rights to play, and my own sport? And why are you not putting a stop to this? It's clearly wrong. It is a violation of my own privacy and safety, that you have told every single person at that school, that you care about."

But you -- he did absolutely nothing to help me. He told me, "That it was discrimination against the boy -- and the man, actually, eighteen years old."

GLENN: That's what he said?

He said, "The man?"

FRANCIS: Yes. He said -- he said, "I'm not going to misgender, quote, unquote, this individual."

GLENN: Hmm. Okay.

He's also said, and maybe it's not the principal, maybe it's the superintendent, "As a district, we remain committed to fostering an inclusive environment where all students feel safe, supported, and valued."

Do you feel safe, supported, or valued?

FRANCIS: That is a very easy answer: Absolutely not.

There is -- in no way, am I feeling like I'm supported. I have had -- when I was 15 years old, the 18-year-old man was in my own locker room.

That is quite the opposite of safe and supported, that I should be able to feel.

There's a man -- or, boy in the girl's locker room right now at Tumwater High School that they're still doing nothing about, telling girls that they can go somewhere else to change, if they feel uncomfortable. They only care about a certain protected class, and it clearly is not the girls who just want their own privacy and safety.

GLENN: So now, a lawsuit has been lodged against you. The Foundation against Intolerance and Racism filed a civil rights complaint, to the Department of Education.

FRANCIS: Yes, on our behalf.

GLENN: On your behalf.

FRANCIS: It was filed.

GLENN: Thank God. I read that. How is that possible? On your behalf.

FRANCIS: However -- yeah, I was investigated, however, by the WIAA in the Tumwater School District for harassment and bullying for, quote, unquote, misgendering the man, saying that he was a man, who was apparently bullying and harassment. And that is what happened.

I -- but myself and my family was the one who filed the complaint.

GLENN: Well, I'm -- I'm glad. Because I was having a hard time understanding how our DOJ was -- was not standing up for your civil rights on this, especially since the president has made it very clear.

FRANCIS: Yes.

GLENN: Can you give me any update on where this stands, and where this is headed?

FRANCIS: So we're still waiting to hear back. We filed it a little bit ago. And still waiting for news. We have hope, that it will be in our favor. And I am very much looking to seeing where it can take us. And, yeah, I am hoping that it will be all good.

GLENN: Francis, I have to tell you, you give me an awful lot of hope.

FRANCIS: Thank you.

GLENN: I think we treat our children as little kids. You know, you hit 16 years old, back in the old days, back in the old days, I mean, older than me -- you know, our Founders were in their 20s and 30s, you know. Thomas Jefferson I think was 30.

They were expected to do more. And we just say, "Oh, your childhood. Your childhood?

Yeah, there is something about keeping childhood sacred, and keeping childhood as safe as possible. But you are a great example of what 16-year-olds should be like. You should know what your rights are, what your responsibilities are. Why you believe certain things that you do, if you're passionate about them. Obviously, you're passionate about this.

And make the case. You give me an awful lot of hope, Francis.

FRANCIS: I very much appreciate that. While I can not tell you how much I -- as I mentioned in my speech last Saturday, this is the Turning Point of America, and I was an incredible fan of Charlie Kirk. I think he was an amazing man, and I think he's given me a voice to speak out.

And given me courage. And I think that it's important, although we're young, to speak up for what we believe in.

It's important I have those values. And still by my family as well. And my parents.

And I think it's very important, he did not die in vain. I think that we need to make our country proud, and we are going to be the future of America. And we need to start acting like that. And we need to speak up for what we believe in, and what is right. And know good and evil.

GLENN: Do you have any friends in Washington state. Because I grew up in Washington State.

I know what it's like. Your family. Is it just you guys? Are you just alone in Washington State?

Because you're amazing. But it --

FRANCIS: Thank you.

GLENN: But it must not be very popular to be you and your family in Washington State.

FRANCIS: Well, no. You see all around, there's people who disagree.

But we have a close group. It really shows you, who your close friends are. And who is there for you.

But it is definitely not the majority in Washington State, of what me and my family believe in.

But this isn't over. And I think that we can make a change. And I think people need to have their eyes opened. And realize, that there's clearly something wrong. And I think people can be very oblivious to the fact of that.

But there's -- it is a pretty small majority, especially in Washington State, as you can probably --

GLENN: Oh, yeah, I know it quite well.

The -- do you have any friends that disagree with you, that are still standing with you as a friend?

FRANCIS: I don't really have many friends who have told me, they disagree. I've been called a lot of names. I've lost a lot of friends over it.

But I don't have many friends who disagree with.

I think it's really sad, because they've been told by so many people, that they are right. And people who disagree with them, are automatically horrible people.

And especially telling people that, oh, this isn't happening. Kids are believing him, and parents are believing him.

And so they think that I'm just wrong and looking for attention. And I've been called for -- just the other day. I got called a transphobe in the hallway by this kid that I used to be friends with. And said hi to every day.

And I walked by. And got yelled at. And it's sad. It really is.

GLENN: Yeah. You sound smart enough to know, there are easier ways to get attention.

Right?

FRANCIS: Exactly. Yes.

GLENN: Thank you so much for everything you're doing.

Please keep me informed.

Keep us up-to-date. We want to follow the story.

If there's anywhere we can help. Just know you're not alone. And it will be people like you, that will be remembered some day.

It's the people who did the things they didn't necessarily want to do, that didn't make them possible. In fact, made them a target. You, but they had -- they had the faith in go bigger than themselves, they knew they had a responsibility. And they stood.

Those are the kinds of people that actually make it into the history books. Not the one that walked through the crowd, as you were walking the lie, who said, you're a transphobe.

That person is never going to be remembered in history. You will be. So thank you. Keep it up.

FRANCIS: We truly appreciate that. And it means more than you know. From the bottom of our heart. I appreciate this opportunity, in speaking to you. And I will not forget what you said. That means a lot.

GLENN: Thanks a lot, Francis. God bless you.

RADIO

There is a GRAVE DANGER brewing in America...

There is a grave danger brewing in America, Glenn Beck warns, and it revolves around the Israel/Hamas debate. So, he sets the record straight on where he stands and why he believes the survival of Western civilization is on the line: "The enemy that Israel is currently facing today will be the enemy that the free world will face tomorrow."

Transcript

Below is a rush transcript that may contain errors

GLENN: I want you to really hear me carefully.

There is a grave, the brave danger that is building.

And I want to talk toy about it. I saw it last night, with my own eyes. In a very small number.

I want to make this really clear. Very small number of students. I saw it last night. And I want to talk to you about it. But, first, let me set it up with this. So Christopher Rufo wrote: On the right, many supporters of Israel -- I think that would be you and me. Many supporters of Israel -- because I'm a supporter -- including prominent Republican politicians argue that America has a theological duty to support the Jewish state. Now, I think personally for me, I feel that's true. But what does that mean, exactly? I'll get into it, in a minute. Their view is based on a complex interpretation of Bible prophecy. As a Catholic, I find it mystifying. As a political analyst, I find it unconvincing. Analyst, sorry.

The other supporters would like to shut down critical analysis of the war altogether. Equating criticism of Israel, with anti-Semitism and suggesting those who question the wisdom of America's support should be welcome in polite society. I want you to know, at the outset, absolutely wrong.

Because you disagree with Israel, does not make you an anti-Semite. It doesn't. It doesn't.

It makes you a thinking human being, honestly. These moves might have been effective in the past, but not so much anymore.

Instead of theological or shame-based approaches, friends of Israel must frame their arguments in terms of national interest.

One hundred percent right! One hundred percent right!

We need to understand our national interests. So hear me out on this: So you know, I have received the defender of Israel award from Benjamin Netanyahu years ago. I was just named by the Jerusalem post as the number one Christian supporter of Israel in America.

So I'm kind of known as -- I guess as a Zionist. Okay?

I believe that Israel has a right to exist, and the Jewish people have a right to live. Somehow or another, you get awards for saying that.

But I want you to understand something. My support is not blind loyalty, nor is it anything that is -- makes me Israel first.

It doesn't. God first, America second. Israel is in the pile of everything else. Okay?

My first citizenship, is to the kingdom of Christ. My second citizenship, is to America. I will do nothing that will violate my citizenship, my passport to the kingdom of God.

And I certainly won't violate things for my first citizenship, to save my second citizenship. But that's the rank of my citizenship. God first, America, right behind it. And the earthly sense, America first, okay?

No loyalty to the government of Israel. In fact, there's many things I don't like about the government of Israel. But you know what, I'm not a citizen. I don't vote. And I don't have to worry about their laws.

When it comes to war, I want nothing to do with that foreign war. Or, quite honestly, almost any foreign war. Pragmatism I'm tired of paying for it. I'm tired of our blood being shed. I want nothing to do. That's not my support of Israel or the Jewish people. It -- what is required when we talk about these things, is Israel's -- Israel's existence is not just about their national survival. It is about the survival of Western civilization itself.

It is the only -- lone beacon in the Middle East, that is standing against radical Islam. They're the only ones. They're the number one target of radical Islam.

Now, look at what's happening in the Middle East right now. Those countries that we used to think of as having real radical ties, now Saudi Arabia, they're actually saying, you know what, we can actually co-exist.

That's what's necessary. Coexistence in the Middle East. As long as we have a reason -- as long as we believe we each have a reason to live, and we have a right to live, we can solve any problem. We can solve any problem.

They are facing Islamist evil. And that evil is the same evil that wishes to dismantle our civilization and our country! And it's happening in our own country. My support is not rooted in politics. It is rooted in something simpler and older than politics. A people's moral and historic right to their homeland and to their right to live in peace. That's it. And I would say that to anybody. If the Gazans wanted their own land and say, because this is a two-state solution. That's been offered to them, over and over and over again.

But it wasn't river to the sea. Which is the definition of wipeout all of the Jews. No Jews in this land. Okay?

You want to share? I'm totally fine with that. But I can't -- I couldn't. We wouldn't put up with a neighbor who is constantly saying and trying to kill you.

So when it comes to politics. I believe Israel has a right to defense herself against those who openly, repeatedly vow her destruction. But I'm not going to fight that.

I don't agree with everything that Israel has done. But what difference does that make? Because I'm not making for our dollars or our blood to be spent. I just say, "Everybody has a right to live."

But let me make it personal, if -- if somebody told me, over and over and over and over again, that they wanted to kill me and my entire family, that I didn't have a right to exist. That I was the source of all evil in the world, and then acted on that threat, over and over again. Do you believe that I would have a right to defend myself? If I couldn't get anybody in the world to listen and stand with me, and I had to do it all myself, would I have a right to -- to take action in response to them?

Remember, I believe nature's law gives us a lot of stuff.

If I walk into a bear cave and mama and the cubs are in there, I think the bear has a right to maul me to death. Because it senses trouble. Now, that's an animal, but if I go in and I'm hunting those cubs, Mom does have a right to kill me.

But that would assume that she had any kind of intellect. Humans have intellect.

If Hamas were Canada and we were Israel.

And Hamas, Canada, did to us, what we did to Israel, answer this question honestly: Would there be a single building left standing north of our border today?

If they came and raped the same percentage. Killed, slaughtered. Set our babies on fire, do you think that we wouldn't have crippled Canada right now?

And no matter what anybody said, you think we would stop until that threat stopped!

That's not a question of morality. That's just the truth. All people, everybody has a God-given right to protect themselves, period. And Israel is doing that, in the way they feel is right. You can argue with that. And you can disagree vehemently with the way they're fighting the war. My support for Israel's right to finish the fight against Hamas, comes after 80 years of rejected peace offerings.

Two failed state solutions.

Hamas has not hidden its mission. Hamas says, it's the eradication of Israel.

That's not a political agreement. That's not a reasonable disagreement. In my book, it's not a land dispute.

That's -- that's a nihilist.

That's people who -- who -- who are actually calling for genocide, and proudly calling for wiping out of all the Jews.

Okay. Do I believe that America should be in that fight? No. Do believe that that should be in our national interest? Yes.

To support the people who are standing up against what will be our, possibly, last foreign war, as Jefferson said. Islamists believe, if you listen to what is being said in Dearborn, they are planning on Sharia law here in America.

That is -- that will wipe everything of the West out, and they are moving in to our countries.

I have no problem with Muslims. I have a big problem with Islamists, and there's a huge difference. What we saw on October 7th was the face of evil. Women and children slaughtered. And beyond that, even the Nazis tried to hide it. Okay? The Nazis, they knew the rest of the world would not approve. These people were proud of it. We've played the tapes for you. Babies burned alive. Innocent people raped. Dragged through the streets.

And now, we see people defending that evil, in our own country!

That is nothing short of a moral collapse! That is probably the greatest danger that we have, is this -- is this ideology that says, "If I disagree with you, I can kill you."

The -- the confusion of, I disagree with Israel the way they're fighting a war, and so I'm going to say, "I support Hamas, because the Jews are always wrong. The Jews are lying. And I don't believe any of those videotapes because it was probably Jewish propaganda." That's moral collapse. If the chants in the street were Hamas, give up the hostages, don't ever do anything for that again. And Israel, for the love of Pete, stop the bombing, I would be totally cool. Totally cool.

Because that's reasonable. But that's not what we hear. We hear open sympathy for genocidal hatred. That is a chasm that has opened up in our society, and it's not just a chasm opening up, you know, from decency, but from humanity itself. And that's where the danger lies. The same hatred that we saw in the 1930s, that I predicted would happen again in about 2008, that we would see it in our vetoes. That hatred is taking root here, in Dearborn, in Minnesota, in London, in Paris.

And not as horror, but heroism. And if we're not vigilant, the enemy that Israel is currently facing today, will be the enemy that the free world will face tomorrow.

That's not about politics. That is truth. It's not -- it's -- it's about having the courage to call evil by its name. And say, that doesn't happen. Never again, not in the future. That doesn't happen.

You don't have to open a Bible to believe or understand this. You don't. But if you do, if you're a believer, then the issue cuts much, much deeper. And I opened an op-ed on this. And I will be publishing on GlennBeck.com, that goes deeper into that. But I don't expect you to believe the Bible or believe what I believe. I believe it's a very strong case, good versus evil here. Or right versus wrong, if that's the way you want to phrase it.

And national interests. If you look at what the world is headed towards. This -- this is not just about Israel's right to exist.

This is about whether we still know the difference between right and wrong. Good and evil.

Life and death cults.

It's about, do we have the courage to stand for the principles, that God outlined?

And that's not, you're going to inherit the land, or any of that crap. The principles of, you can live, I believe you have a right because you just like me, are a beloved child of God. That's what it is. And if we can't -- if we don't have the courage to make the case and -- and we're trying to convince people, just to blindly follow, because God says. God expects to us kick into reason. God expects us to think things through. And God expects us to disagree. And if we can't do those things, if we won't do those things, then the question is not will Israel survive?

The question is: Will we survive?

Glenn's Show Prep

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Are Hamas and Palestine in the Book of Revelation?!

Transcript

Great Reset Elites are Planning a Post-Human Future | Whitney Webb | The Glenn Beck Podcast | Ep 269

“HE HURT GIRLS”: High school athlete who REFUSED to play against an adult man speaks out

Transcript

There is a GRAVE DANGER brewing in America...

Transcript