GLENN: I've only got three or four minutes here. And I don't want to start down this rabbit hole of -- of what happened to us and what's now happening to Bill O'Reilly. And I have the proof. I'll do it after the bottom of the hour break. But I do want to share with you the letter that I have from -- I have 30 seconds? So I can't share it now. I thought I had a little more time. I'm going to share the evidence that I find absolutely astounding, that Bill O'Reilly sent to everybody -- all the papers that I read said, "Well, he has evidence." Well, did you ask for the evidence? Because I know it was really super, super hard. I wrote to Bill and said, "Hey, do you have the evidence?" And then his attorney sent it to me. So I know it was really hard. But nobody's -- nobody's running with this. Why? Because it's a game that works and is being played on you. Next.

[break]

GLENN: All right. I want you to know that you need to write and call the Fox News Channel today, if you buy into what I'm about to tell you, and tell them, "You can lose your advertisers, or you can lose your viewers." But you have to put some spine back into the Murdoch family and the Fox News Channel board because you're about to lose Bill O'Reilly. And this isn't about Bill O'Reilly. This is about Media Matters. And this is about a system that I want to show you, if I have time now -- otherwise, later in the show -- has worked before.

I called Bill last night and said, "Hey, I'm reading that you guys have evidence. Can I see the evidence?" He said, "Let me call my attorney." Calls his attorney. His attorney -- I get up this morning, and I have this.

Now, I've just tweeted this. We've posted it at GlennBeck.com. And I believe a story is going up on TheBlaze soon about it.

It's from Mary Pat Bonner. Now, who is Mary Pat Bonner? Mary Pat Bonner runs what's called the Bonner Group. The Bonner Group, according to the New York Times, was paid $6 million from Hillary For America -- or whatever it was -- and Media Matters to raise money. Another source -- we're not sure. We only have one source on this -- said that Media Matters paid the Bonner Group $1.4 million in 2013 alone, to raise money. They are the largest fundraiser for Media Matters, at least in 2013 and raised $11 million for Media Matters.

This is the Hillary super PAC group and the super PAC for Media Matters. That's who Mary Pat Bonner is. So Mary Pat Bonner who is trying to raise money for Media Matters sends this out: An O'Reilly update call. Subject line. It came out Thursday April 13th, 2:53 p.m.

For years, Bill O'Reilly has been one of the worst purveyors of misinformation on Fox News. A serial misinformer, pushing many of the most extreme, sexist, racist, homophobic, and xenophobic conservative theories on TV.

PAT: Such a lie. Name one. Name one.

And she -- they don't obviously.

GLENN: Bill O'Reilly is -- he's the most moderate of conservative television.

PAT: Completely reasoned.

GLENN: He is -- he never would connect the dots. He never does connect the dots. It's one of the biggest complaints, at least of this audience of Bill O'Reilly. They're like, "Don't worry, Bill will come along once the New York Times is there." I mean, Bill is --

PAT: And he's always said, "I deal in facts. I don't extrapolate. I don't connect dots."

GLENN: Right. I don't get ahead of the news. So he's not a theorist at all.

PAT: Yeah. Yeah.

GLENN: (sighing)

Additionally, recent bombshell New York Times investigation found Fox News and Fox host Bill O'Reilly had paid $13 million to settle with five women who accused the host of repeated sexual harassment or verbal abuse.

No comment on that. I don't know what that is. But if you're going to fire Bill O'Reilly, then you fire him based on that and be transparent. Let everyone know exactly what it was. But I will tell you, again --

PAT: We see no evidence on it. Right? Nobody has recordings. Nobody has photos. We haven't even heard the story.

GLENN: I mean, we haven't heard from Megyn Kelly -- Megyn Kelly isn't shy on what's happening.

PAT: Right.

GLENN: You didn't hit on Megyn Kelly?

PAT: If you're a serial hit-onner, you would think so.

GLENN: Yeah.

Thanks to Media Matters, O'Reilly and Fox News are now being held accountable.

Now, listen to this: Due to our advertiser education campaign, over 80 advertisers have currently dropped O'Reilly's show, and the momentum continues to build.

Stu, based on your past history, is that true or false? Eighty advertisers have already dropped.

STU: Yeah. That's usually not true. Usually not true. It's usually, you know, hey, here's some company that never wanted to be associated with this guy anyway that they've called up to make a statement about it.

GLENN: Wait. I have new information that will blow your mind from Media Matters.

PAT: That's great.

GLENN: It's worse than that. Okay? We are currently at a critical juncture in this campaign, so I hope you can join Media Matters, President Angelo Carusone, to hear about the successes of the campaign so far and our plans moving forward. We're holding an update call next week Thursday April 20th at 2:30. Please RSVP to Doug Farley at DougWalterFarley@Gmail.com. Or call 212-683-2551, and he can send you the dial-in information. I look forward to having you join on one of these critical calls. Regards, Mary Pat.

There is -- there is the evidence that Media Matters, because Bill O'Reilly is a -- what did they say? A sexist, racist, homophobic, xenophobic conservative.

STU: Here's the ten things that we say about everybody.

PAT: Yep.

GLENN: Right. That's why they're doing it. Now, let me show you what they're doing. And I'm not going to speculate at all. I'm going to take it from the horse's mouth himself.

This is -- came out April 6th, 2017. How a veteran of Fox News boycott does it. And this is from the New Yorker magazine, not exactly a right-wing blog.

This week, a number of companies pulled their ads from Bill O'Reilly's Fox News Show after the Times reported the host and his employer paid millions of dollars to settle accusations of sexual harassment and other inappropriate behavior.

Hang on. My screen has just locked up. Please don't do that to me now.

Angelo Carusone -- or whatever you say his name -- he's the president of Media Matters now --

PAT: Uh-huh.

GLENN: -- took the opportunity to begin tweeting from an account he set up in March 2010. Stop O'Reilly.

In 2009, Carusone's Stop Beck account pressured brands to pull the ads from the program of Glenn Beck, the conspiracy-minded conservative commentator who was then hosting on Fox News. It proved an effective tactic, partly in response to Carusone's tweets, advertisers began to disassociate themselves from Beck's show.

Now, we've always said, "That's not true. Mercedes Benz never -- never -- Kraft was never on my show." Just, it didn't happen.

Listen: Beck and Fox News parted ways in 2011, which we're going to talk about later today.

He started working then -- Carusone started working at Media Matters, the left-wing nonprofit that battles what he considers -- what he considers conservative misinformation in the media. What he considers.

Hmm. Do you want a man or one group dictating to sponsors and to media outlets what is misinformation and what is true?

He's now the president of Media Matters. On Tuesday, he spoke by phone about his Beck campaign in light of the ongoing O'Reilly situation. His account has been edited and condensed. I've never known any of this. Listen to this.

Quote, leading up to the summer of 2009, I was a second-year law student. And when you're a second-year law student in the springtime, procrastination becomes something that was the same time that Glenn Beck was on the rise. He was something different for Fox News. He was not the ideologically different, but his presentation, his manner was much more venomous and vitriolic than even the standard Fox News fare. And he was incredibly successful by all measures, in audience size, revenue, and the kinds of advertisers he was attracting.

My fear became that the market would actually create an environment where people who were doing what Glenn Beck was doing became the new norm when they should become an anathema. That's what planted the seed in my brain. Twitter had finally become more of a thing. You could access companies in a different way because your communications were very public and transparent.

I started the Stop Beck campaign right at the beginning of July saying, I'm just going to try to contact advertisers and say, "Hey, this is what Glenn Beck said today. This is what your ads are appearing next to," so that they would be able to see the association, what they were actually paying for.

That's how it started. I listened to his program every day. I tweeted out everything he was saying. Copied in sponsors. At the end of a month, Glenn Beck called President Obama a racist and said he had a deep-seated hatred of white people and the white culture. That caused a firestorm.

So you're already after -- you have nothing -- you just are looking for something to cause a firestorm. In Bill O'Reilly's case, a settlement that happened how many years ago?

Because of Roger Ailes, that was drug up again. Now we can make something of that. Big organizations got involved, which I was never ever conceived of. Who are the big organizations? People like Media Matters, George Soros. We told you this was being funded by big people, and big people were involved, including Van Jones' Color For Change. Oh, wait. Quote, I was just the Twitter guy, but Color of Change and other activist groups sent out petitions. I got a ton of new followers and new participants in my effort. And then all of a sudden, I had a blog. And Kraft, the cheese company, replied to one of my posts saying, "Hey, we're pulling our ads from the Glenn Beck Show," literally in just a comment. And that's how it all started for me.

About three months in, I was like, "Okay. Now I have a theory, but I need a strategy. What's the actual strategy for holding him accountable?" Because clearly, he was not off the air.

You'd think that if you would get X-number of big companies to leave that it's just magic he'll go away. He won't. I needed something bigger. So this is what I started to do.

Now, I want you to listen very carefully to this because it explains an awful lot. I've never known this. This is not some conspiracy theorist. This is his own words in the New Yorker last month.

You better make a decision, America. Because you're about to lose a big conservative ally and voice. And it's not just Bill O'Reilly. I'm telling you, Sean Hannity will be next. Then Tucker Carlson will be next. Until everyone complies with what they say is not misinformation, they will continue to go -- and once you have the big bear of Fox News out of the way, then they come for TheBlaze. Then they come for The Daily Wire. Then they come for all of us. I didn't say anything because I wasn't Bill O'Reilly, until they came for me, and there was no one left.

No one wants to say anything because they don't know if Bill O'Reilly is innocent or guilty on sexual harassment. I don't either. And if that's true, that's a different story.

But you need to understand there is something else going on. They're only using that.

Now, just like me, when I said that, I was thinking out loud. I'm trying -- I'm reading the -- excuse me. I was reading Obama's book where he said, "That's just the way white people will do you." Where he talked about his grandmother, you know, having a white attitude. And she was bred to not trust blacks.

Well, as I'm reading that, I'm thinking out loud, "I think this guy has a real problem with white people." Okay. That's not unreasonable to think out loud and say that, but not on television as if it's a statement. Stupid.

What happened? I gave them ammunition. What happened? O'Reilly may -- may have given them ammunition.

We've never seen it. But this is a game-changer. And I'll tell you exactly how he did it last time and how you're being played, when we come back.

[break]

GLENN: I believe we have Bill O'Reilly's attorney on. And I want to ask him about these -- about these accusations from these women because I don't want to discredit the women by any stretch of the imagination. I do not know what's happening there. But I want to tell you about what Media Matters and the Hillary campaign is doing, or I should say the Bonner group is doing to raise money and to get Bill O'Reilly off the air.

Okay. So this is how I started. This is according to the head of Media Matters. I listened to his program every day. I tweeted out everything he said to the sponsors. Blah, blah.

Hey, we're pulling our ads from the Glenn Beck show, literally in a comment.

About three months in, I said, okay. Now I have a theory. But I need a strategy. If you think you can get X-number of big companies to leave and it's magic, he goes away. But I needed something bigger. So what I actually started to do is I found a guy in the UK. Glenn Beck's show was simulcast there. He would watch the show and give me the advertisers list for the United Kingdom. Some of them were big advertisers that were never advertising on Glenn Beck's show here.

If you could get the UK division to say, "We're going to pull the ads from Glenn's," it would filter over to the states, and people would say, "Mercedes has cancelled." It became a shot in the arm for the campaign. Within a few months, every single advertiser on Glenn Beck's show in the United Kingdom had been cut off.

He didn't have anymore ads. No ads at all. They would run promos during the breaks.

What I wanted to do was make sure there was enough of an effect so if Glenn Beck was still on the air during the next shareholder conversation, Rupert would have to say there was a problem in the United Kingdom. I'll bet you the same thing is happening here.