Philly's Soda Tax is Progressivism at Its Worst

It's for the children. It's for the children and their well-being. Because no one loves children and is more concerned about their well-being than progressives. That's why Philadelphia's mayor has signed into law a tax on sickeningly sugary drinks, nearly doubling the cost of beverages deemed "bad" by the city's government.

"There's three groups affected by this policy: The consumer, totally screwed. The business owner, totally screwed. The government, helped. How often is this the direction and goal of policy in this freaking country?" Co-host Stu Burguiere asked Thursday on The Glenn Beck Program.

The new tax is creating a hailstorm of backfire from consumers.

"Progressives overplay their hand every single time," Glenn added.

Enjoy this complimentary clip from The Glenn Beck Program:

GLENN: The city of Philadelphia is in outrage. Why? Because the soda tax. It is in effect and people realize, "Wait a minute. I voted for, what?" And it's causing a hailstorm. But there's a fake news story that the media fails to call fake news because the media, I would imagine, would be for the soda tax. And that is the mayor of Philadelphia blaming the high price of soda not on the tax, instead on price gouging. Uh-huh. We'll give you the facts. Fake news. Philadelphia. Not here. Beginning, right now.

(music)

GLENN: If you ever want to know anything about global warming or soda tax or really bizarre fascist dictators that you've never heard of in countries you didn't even know existed, Pat -- or, Stu is your guy. Stu is absolutely the guy.

Favorite dictator, Stu?

STU: Well, Turkmenboshi, I would say had to be number one.

GLENN: His reign?

STU: Well, he died -- he was, of course, replaced by Gurbanguly Berdimuhamedow.

GLENN: Right. Okay.

STU: In Turkmenistan.

PAT: Don't insult our intelligence like we must know that.

STU: Which was actually his dentist. Was Turkmenboshi's dentist, who they put as the new dictator.

GLENN: Really? Really?

STU: So in case you want to read up on that. We can always talk about that.

GLENN: Okay. We can talk about that some other time. I just want to get your bona fides out there, that I don't just say that higgledy-piggledy. When it comes to weird dictators you've never heard of, anything on global warming, or soda tax, Stu is the guy to go to.

STU: Stunningly, not a good combination to pick up the ladies throughout the life.

GLENN: No. Stunningly not really a collection of anything that does you any good at all.

STU: It really didn't work well. No. Except for right now, while Philadelphia is putting together --

GLENN: Shine, baby. It's your moment.

STU: -- the most ridiculous soda tax of all time. And they're applying it to all sorts of different things.

If you remember, a lot of cities have tried to pass these things, which were supposedly designed not for them to get money, of course, but for -- to protect us from ourselves and our bad choices.

GLENN: Of course.

STU: We're all getting too fat. And I realize that this show is not the one to --

GLENN: We're not the one to point that out.

STU: We got it. We are too fat. However, we're fat by own decision-making.

GLENN: Right. We go in eyes wide open.

STU: Absolutely. And mouth wide open, to be perfectly honest about it.

GLENN: Right.

STU: So they decided to try to pass this in Philadelphia by saying, "Well, you know, sure, it will have some health benefits. But really what we need is new money for Pre-K and all sorts of programs that everyone wants."

GLENN: Sure. This is going to be good for you. Help the children.

STU: It's going to be good for you. So it got through. They were successful to push it through. Started this month, for the first time.

The tax is 1.5 cents per ounce. So, you know, obviously a 20-ounce bottle of soda is going to add 30 cents. He might say, "Eh, it's not that big -- if you're paying two bucks, now it's 2.30. It might not necessarily hit you that hard." However, it gets worse, of course.

For example, Carbonator Rental Services in Philadelphia sells the syrup for sodas.

GLENN: So this is when you go into -- you know, if you're lucky to have a fountain in your house or you go into a restaurant and they're just pulling it out, there's nothing better than direct out of the fountain.

STU: Right.

GLENN: McDonald's makes the best Cokes on the planet.

STU: Their straws are great too.

GLENN: Yeah, just wanted to throw that out.

STU: But -- so that's -- so normally they sell a 5-gallon box of syrup. You want to get into the straw talk, Jeffy? He seems interested.

Five-gallon box of syrup, usually 60 bucks. Sixty bucks.

GLENN: So this is the -- they come with the fizz and the syrup. And they mix it together.

STU: Right.

GLENN: So you can have a glass of carbonated water, or they can add this syrup. A little bit of that syrup. So how much is the syrup?

STU: Normally it costs $60.

GLENN: Sixty dollars for the syrup.

STU: In December, $60 for the -- it's a lot of soda for $60.

GLENN: Sure.

STU: The new city tax applies to this beverage because it's sugary and it's a beverage.

GLENN: Sure.

STU: It applies $57.60 of additional cost.

GLENN: Wait. The syrup is $60.

STU: Sixty dollars for the syrup.

JEFFY: Right. Okay.

PAT: $57 for the tax.

STU: It's 60 cents for the tax.

PAT: That's price gouging right there. That's price gouging.

STU: Because, again, we're going from $60 to up 117.60 for the same product.

PAT: So in order to service their customers, they need to lower the price of that syrup to $3.

GLENN: Well, no, no, no. No, no, no.

PAT: Right? So it's $60. Right?

GLENN: So if they could stop price gouging, they might be able to, you know, pay the $15 of a working wage that they should be paying for those minimum jobs of making that syrup.

PAT: Well, yes, that too.

STU: I know. I know. Because they're supposed to do both of those things.

PAT: It's gone up to $117.60 for the same syrup.

STU: Reason has a story on this. In the real world, sandwich shops in grocery stores, of course, are adjusting --

PAT: That's essentially doubled the price.

STU: Yes. Because they were trying to make the case, it's not going to be that big of a deal.

In the real world, sandwich shops, grocery stores, of course, are adjusting the retail price of sugary drinks to make up for the added cost imposed by the tax.

And, by the way, the tax -- you know when you go to a store and you buy something and then you get the receipt and there's like a sales tax at the bottom -- right? That's how everything -- the way they structured this tax is that it hit before the retail side.

GLENN: Oh, my God.

STU: So they put it in there, so it's not separately listed on any of the receipts. It's just all the prices are jacked up through the ceiling.

PAT: Wow.

GLENN: You know what, everybody should have on their menus and on receipts: Soda is this price because of this price of tax.

PAT: Absolutely.

STU: And that's starting to happen around the city. They're saying, this is why this happening.

PAT: You'd have to.

STU: The mayor who passed the tax says, the efforts of alerting people why their soda costs so much are wrong and misleading. And suggested that it could be an extension of the expensive fight put up by soda companies.

Big soda is at fault here.

GLENN: This is so crazy.

STU: It is so crazy.

GLENN: When now Coca-Cola is sending in the mob to break some legs and get every dime out of their -- that's crazy.

PAT: Every country over 200 employees is evil now. And they only act in their own best interest. And they don't care what they destroy in their wake.

GLENN: The cities don't. The cities don't. The city council. The mayor. They don't. They're always acting in your best interest, even though the bills that they pass, the regulations that they put in, on cities, drive the jobs out, make your cities less safe, make your cities more expensive, drive businesses to other cities or other states, and they're just fine. There's nothing bad about them.

If a -- if a company decides to leave the state, the state will say, "Look at the evil company." But nobody -- who is on the bandwagon saying, "Wait. It's the state's income tax that is killing us right now."

PAT: Uh-huh. Uh-huh.

GLENN: It's their regulations on my business that makes it unaffordable for me to go here.

STU: Right. And in Philly, what they did was do everything they could to hide it from people. And then deny the reality that that's the reason why the prices are going up.

PAT: And sadly it works.

STU: It does.

PAT: It works.

GLENN: But will it work here?

PAT: In this article, they're interviewing the owner of a really small convenience store, who was doing really well before this tax.

Now he says he can count on one finger in the last week the number of people who have come in and bought soda, tea, or energy drinks, in any quantity bigger than a can.

Because you think about that. A 12-ounce can of soda is going to cost you, what? Sixty cents? Seventy-five? I hardly ever buy soda. So more than that? A dollar?

STU: Yeah. Yeah. More.

PAT: So then -- a dollar would be 1.18, if let's say it's a dollar. But when you're talking about the bigger quantities, like you mentioned, it can double the price.

STU: I hold in my hand Diet Arizona Blueberry Green Tea, which is for some reason I purchased. I bought two of these. These are gallon containers for $6, which I thought was a really good value.

Two gallons for $6. I thought that was solid, okay? If I was in Philly buying it, it would not be $6. It would be over, with all the taxes, over $10. Now, you talk about trying to do this with a family, to get -- when you're buying in large quantities --

GLENN: No. No. No.

STU: You are absolutely bilking the family that buys in bulk.

GLENN: No. No, you're not.

STU: You're not?

GLENN: Families should not be buying high sugary drinks.

JEFFY: Right.

STU: And that's the point, this isn't even a sugary beverage. There is no sugar whatsoever in it.

GLENN: It's green tea, and it's not even green. There's something wrong with that.

STU: It's blueberry, so it's blue.

JEFFY: So if there's no sugar in it, why are you getting taxed?

STU: I know. Isn't that interesting? Well, they've applied the tax to non-sugary drinks. Because, remember, this isn't about health. This is about getting more money.

GLENN: The children.

PAT: It's for the children.

STU: Yeah.

PAT: For the children.

GLENN: Wow.

STU: Again, $6 for iced tea --

GLENN: It's your moment to shine, Pat.

STU: I thought it was my moment to shine on taxes.

GLENN: It was his. Look, very few times you can talk about sugary taxes, and even fewer times you can talk about Michael Jackson.

PAT: That's right.

GLENN: So this is his moment to shine.

STU: Okay.

PAT: Did I stole your moment? Steal it?

STU: No. These are good moments. Soda and Michael Jackson. So $6 turns into $10. That's a 67 percent tax.

PAT: That's madness. That's madness!

STU: Think about that. That's incredible, that they expect people to swallow this.

GLENN: They're going to.

STU: It's insane.

PAT: They literally need a tea party revolt in Philadelphia. Literal tea.

STU: I think they may have even in Philadelphia, overreached so badly --

JEFFY: This has been coming for years.

STU: I mean, a lot of these cities have tried to do this with small taxes and saying it's about health.

They've tried so hard, and they've gone so overboard, that perhaps, maybe we have a chance here to push back against this movement and say this is insane. Because people rally are pissed off about this, even in Philadelphia.

PAT: Well, they have to be.

STU: You have to be. It's killing you.

PAT: One and a half cents an ounce!

STU: An ounce.

GLENN: If I were Pepsi or Coke, I would be buying massive, massive ads on anything that anybody in Philadelphia is watching.

I would be buying massive ads and saying, "Look, here's what your mayor said. We want you to know, Coca-Cola is the same price." Go to New Jersey.

STU: Buy it in New Jersey.

GLENN: You'll buy it for the price you bought it last week.

PAT: Well, in this case, it's even easier than that. Go to Bala Cynwyd. You know, that's all you have to do.

GLENN: Go across the city line.

PAT: Across the line and go to their suburb, and you'll pay a lot less.

GLENN: Right. The only ones who are being hurt by this are the ones who are trapped in their food deserts, having to go buy their -- because they can't afford to go to Bala Cynwyd and drive out of the city. Anybody who uses a bus, anybody who walks to the supermarket, anybody who does that, you're the one being hurt.

STU: Think about that.

PAT: It's so easy to do too. Because you have Wawa in the city limits, right? Then you'd have Wawa just outside the city limits. And you can just show them the price. Here's the price in Philadelphia. Here's the price in Bala Cynwyd.

STU: Yeah.

PAT: No-brainer.

STU: Think about this. There's three groups affected by this policy: The consumer, totally screwed. The business owner, totally screwed. The government, helped.

How often is this the direction and goal of policy in this freaking country?

PAT: Almost always is.

JEFFY: Really, and the government hasn't really helped because they're selling less product.

STU: Yeah, but they're getting a huge income stream from people like me who would still go and buy it because I'm an idiot.

But if you need to fight this stuff, this needs to be overturned.

JEFFY: I agree.

STU: And I think like -- you look at this, and like, they get money, for whatever stupid policy, they say they're achieving, which of course, will wind up in ten years realizing they didn't achieve it and they'll ask for more money and more taxes.

GLENN: Well, what they'll do is they'll -- if this hangs on long enough, they'll say, "Well, we have to replace this money," and they'll just find a group that they can pin that on, that they can make everybody hate.

STU: Need to kill it fast, right?

GLENN: Yes. Because if it holds on, then they'll have the money and they'll say, "We need to raise this much money because we have to replace it." And they'll just find a group that is in a minority or can be sold to let people. Gas companies. Oil companies. Big business. Whoever. And they'll drive the jobs out even more.

PAT: It's for the children. And we love the children.

(chuckling)

GLENN: You won't let him have that moment. You won't let him have that moment. Yeah.

STU: When you talk about the overreach, you know, you can talk -- you can get people to pay an extra little bit here and there.

To go from $60 to 117 is completely ridiculous. But, I mean, look at the guy -- this is the guy who owns the company whose product is now from $60 to 117.60.

He says, "We're not talking about a couple of bucks on a 60-dollar item." If it was, probably people wouldn't be bitching and there wouldn't be an opportunity to overturn this and push back against this. That's bad.

GLENN: Progressives overplay their hand every single time.

STU: Which is weird, because progressive, it's designed not to overplay your hand.

GLENN: Yes.

STU: Progressivism is, let's take the very little bit that we can and keep --

GLENN: They always think they're at the finish line. And only once did the Americans choose a nonprogressive to reverse it all, and that's in the 1920s. Usually they just -- they grab somebody who is offering those progressive ideas, just in a different package. Richard Nixon is a good example.

STU: '80s, I would say they did not choose progressive.

GLENN: But I don't consider him a progressive, as much just a flatout bad Marxist. Jimmy Carter.

PAT: Who?

STU: In the '80s. Ronald Reagan. Do you know the guy I'm referring to?

GLENN: He wasn't a progressive.

STU: Right. You said only one time have they chosen -- I think -- oh, you're saying --

GLENN: I would say, you know, the big progressives --

STU: Right. Okay. I see what you're saying.

GLENN: Woodrow Wilson.

STU: Not an ideological, necessarily progressive, that was reversed by conservatism -- that's only happened --

GLENN: Correct.

PAT: They're tired of waiting. And they've gotten so close lately. I think they're just tired of waiting, and now they're trying to push it the rest of the way. Don't you think?

They've gotten a little impatient lately because Obama brought them so far. And they're like, "We're right there. Let's just push it the rest of the way."

GLENN: Because they know what I have been saying is true.

PAT: The pendulum. Pendulum.

GLENN: Yes. And this doesn't last.

PAT: Uh-huh.

GLENN: It doesn't last long. It's on the verge of collapse.

PAT: Yeah.

GLENN: The question is, who is going to be the one holding the reigns when it collapses? Is it going to be the left or is it going to be the right?

PAT: I don't know. But it's horrifying.

'Rage against the dying of the light': Charlie Kirk lived that mandate

PHILL MAGAKOE / Contributor | Getty Images

Kirk’s tragic death challenges us to rise above fear and anger, to rebuild bridges where others build walls, and to fight for the America he believed in.

I’ve only felt this weight once before. It was 2001, just as my radio show was about to begin. The World Trade Center fell, and I was called to speak immediately. I spent the day and night by my bedside, praying for words that could meet the moment.

Yesterday, I found myself in the same position. September 11, 2025. The assassination of Charlie Kirk. A friend. A warrior for truth.

Out of this tragedy, the tyrant dies, but the martyr’s influence begins.

Moments like this make words feel inadequate. Yet sometimes, words from another time speak directly to our own. In 1947, Dylan Thomas, watching his father slip toward death, penned lines that now resonate far beyond his own grief:

Do not go gentle into that good night. / Rage, rage against the dying of the light.

Thomas was pleading for his father to resist the impending darkness of death. But those words have become a mandate for all of us: Do not surrender. Do not bow to shadows. Even when the battle feels unwinnable.

Charlie Kirk lived that mandate. He knew the cost of speaking unpopular truths. He knew the fury of those who sought to silence him. And yet he pressed on. In his life, he embodied a defiance rooted not in anger, but in principle.

Picking up his torch

Washington, Jefferson, Adams — our history was started by men who raged against an empire, knowing the gallows might await. Lincoln raged against slavery. Martin Luther King Jr. raged against segregation. Every generation faces a call to resist surrender.

It is our turn. Charlie’s violent death feels like a knockout punch. Yet if his life meant anything, it means this: Silence in the face of darkness is not an option.

He did not go gently. He spoke. He challenged. He stood. And now, the mantle falls to us. To me. To you. To every American.

We cannot drift into the shadows. We cannot sit quietly while freedom fades. This is our moment to rage — not with hatred, not with vengeance, but with courage. Rage against lies, against apathy, against the despair that tells us to do nothing. Because there is always something you can do.

Even small acts — defiance, faith, kindness — are light in the darkness. Reaching out to those who mourn. Speaking truth in a world drowning in deceit. These are the flames that hold back the night. Charlie carried that torch. He laid it down yesterday. It is ours to pick up.

The light may dim, but it always does before dawn. Commit today: I will not sleep as freedom fades. I will not retreat as darkness encroaches. I will not be silent as evil forces claim dominion. I have no king but Christ. And I know whom I serve, as did Charlie.

Two turning points, decades apart

On Wednesday, the world changed again. Two tragedies, separated by decades, bound by the same question: Who are we? Is this worth saving? What kind of people will we choose to be?

Imagine a world where more of us choose to be peacemakers. Not passive, not silent, but builders of bridges where others erect walls. Respect and listening transform even the bitterest of foes. Charlie Kirk embodied this principle.

He did not strike the weak; he challenged the powerful. He reached across divides of politics, culture, and faith. He changed hearts. He sparked healing. And healing is what our nation needs.

At the center of all this is one truth: Every person is a child of God, deserving of dignity. Change will not happen in Washington or on social media. It begins at home, where loneliness and isolation threaten our souls. Family is the antidote. Imperfect, yes — but still the strongest source of stability and meaning.

Mark Wilson / Staff | Getty Images

Forgiveness, fidelity, faithfulness, and honor are not dusty words. They are the foundation of civilization. Strong families produce strong citizens. And today, Charlie’s family mourns. They must become our family too. We must stand as guardians of his legacy, shining examples of the courage he lived by.

A time for courage

I knew Charlie. I know how he would want us to respond: Multiply his courage. Out of this tragedy, the tyrant dies, but the martyr’s influence begins. Out of darkness, great and glorious things will sprout — but we must be worthy of them.

Charlie Kirk lived defiantly. He stood in truth. He changed the world. And now, his torch is in our hands. Rage, not in violence, but in unwavering pursuit of truth and goodness. Rage against the dying of the light.

This article originally appeared on TheBlaze.com.

Glenn Beck is once again calling on his loyal listeners and viewers to come together and channel the same unity and purpose that defined the historic 9-12 Project. That movement, born in the wake of national challenges, brought millions together to revive core values of faith, hope, and charity.

Glenn created the original 9-12 Project in early 2009 to bring Americans back to where they were in the wake of the 9/11 attacks. In those moments, we weren't Democrats and Republicans, conservative or liberal, Red States or Blue States, we were united as one, as America. The original 9-12 Project aimed to root America back in the founding principles of this country that united us during those darkest of days.

This new initiative draws directly from that legacy, focusing on supporting the family of Charlie Kirk in these dark days following his tragic murder.

The revival of the 9-12 Project aims to secure the long-term well-being of Charlie Kirk's wife and children. All donations will go straight to meeting their immediate and future needs. If the family deems the funds surplus to their requirements, Charlie's wife has the option to redirect them toward the vital work of Turning Point USA.

This campaign is more than just financial support—it's a profound gesture of appreciation for Kirk's tireless dedication to the cause of liberty. It embodies the unbreakable bond of our community, proving that when we stand united, we can make a real difference.
Glenn Beck invites you to join this effort. Show your solidarity by donating today and honoring Charlie Kirk and his family in this meaningful way.

You can learn more about the 9-12 Project and donate HERE

The dangerous lie: Rights as government privileges, not God-given

Bloomberg / Contributor | Getty Images

When politicians claim that rights flow from the state, they pave the way for tyranny.

Sen. Tim Kaine (D-Va.) recently delivered a lecture that should alarm every American. During a Senate Foreign Relations Committee hearing, he argued that believing rights come from a Creator rather than government is the same belief held by Iran’s theocratic regime.

Kaine claimed that the principles underpinning Iran’s dictatorship — the same regime that persecutes Sunnis, Jews, Christians, and other minorities — are also the principles enshrined in our Declaration of Independence.

In America, rights belong to the individual. In Iran, rights serve the state.

That claim exposes either a profound misunderstanding or a reckless indifference to America’s founding. Rights do not come from government. They never did. They come from the Creator, as the Declaration of Independence proclaims without qualification. Jefferson didn’t hedge. Rights are unalienable — built into every human being.

This foundation stands worlds apart from Iran. Its leaders invoke God but grant rights only through clerical interpretation. Freedom of speech, property, religion, and even life itself depend on obedience to the ruling clerics. Step outside their dictates, and those so-called rights vanish.

This is not a trivial difference. It is the essence of liberty versus tyranny. In America, rights belong to the individual. The government’s role is to secure them, not define them. In Iran, rights serve the state. They empower rulers, not the people.

From Muhammad to Marx

The same confusion applies to Marxist regimes. The Soviet Union’s constitutions promised citizens rights — work, health care, education, freedom of speech — but always with fine print. If you spoke out against the party, those rights evaporated. If you practiced religion openly, you were charged with treason. Property and voting were allowed as long as they were filtered and controlled by the state — and could be revoked at any moment. Rights were conditional, granted through obedience.

Kaine seems to be advocating a similar approach — whether consciously or not. By claiming that natural rights are somehow comparable to sharia law, he ignores the critical distinction between inherent rights and conditional privileges. He dismisses the very principle that made America a beacon of freedom.

Jefferson and the founders understood this clearly. “We are endowed by our Creator with certain unalienable rights,” they wrote. No government, no cleric, no king can revoke them. They exist by virtue of humanity itself. The government exists to protect them, not ration them.

This is not a theological quibble. It is the entire basis of our government. Confuse the source of rights, and tyranny hides behind piety or ideology. The people are disempowered. Clerics, bureaucrats, or politicians become arbiters of what rights citizens may enjoy.

John Greim / Contributor | Getty Images

Gifts from God, not the state

Kaine’s statement reflects either a profound ignorance of this principle or an ideological bias that favors state power over individual liberty. Either way, Americans must recognize the danger. Understanding the origin of rights is not academic — it is the difference between freedom and submission, between the American experiment and theocratic or totalitarian rule.

Rights are not gifts from the state. They are gifts from God, secured by reason, protected by law, and defended by the people. Every American must understand this. Because when rights come from government instead of the Creator, freedom disappears.

This article originally appeared on TheBlaze.com.

POLL: Is Gen Z’s anger over housing driving them toward socialism?

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A recent poll conducted by Justin Haskins, a long-time friend of the show, has uncovered alarming trends among young Americans aged 18-39, revealing a generation grappling with deep frustrations over economic hardships, housing affordability, and a perceived rigged system that favors the wealthy, corporations, and older generations. While nearly half of these likely voters approve of President Trump, seeing him as an anti-establishment figure, over 70% support nationalizing major industries, such as healthcare, energy, and big tech, to promote "equity." Shockingly, 53% want a democratic socialist to win the 2028 presidential election, including a third of Trump voters and conservatives in this age group. Many cite skyrocketing housing costs, unfair taxation on the middle class, and a sense of being "stuck" or in crisis as driving forces, with 62% believing the economy is tilted against them and 55% backing laws to confiscate "excess wealth" like second homes or luxury items to help first-time buyers.

This blend of Trump support and socialist leanings suggests a volatile mix: admiration for disruptors who challenge the status quo, coupled with a desire for radical redistribution to address personal struggles. Yet, it raises profound questions about the roots of this discontent—Is it a failure of education on history's lessons about socialism's failures? Media indoctrination? Or genuine systemic barriers? And what does it portend for the nation’s trajectory—greater division, a shift toward authoritarian policies, or an opportunity for renewal through timeless values like hard work and individual responsibility?

Glenn wants to know what YOU think: Where do Gen Z's socialist sympathies come from? What does it mean for the future of America? Make your voice heard in the poll below:

Do you believe the Gen Z support for socialism comes from perceived economic frustrations like unaffordable housing and a rigged system favoring the wealthy and corporations?

Do you believe the Gen Z support for socialism, including many Trump supporters, is due to a lack of education about the historical failures of socialist systems?

Do you think that these poll results indicate a growing generational divide that could lead to more political instability and authoritarian tendencies in America's future?

Do you think that this poll implies that America's long-term stability relies on older generations teaching Gen Z and younger to prioritize self-reliance, free-market ideals, and personal accountability?

Do you think the Gen Z support for Trump is an opportunity for conservatives to win them over with anti-establishment reforms that preserve liberty?