There is a new marketing blitz from the American Civil Liberties Union (ACLU) that seems to suggest Americans must carry around an ACLU card in order to guarantee their First Amendment rights. The ad features award-winning rapper Macklemore crudely explaining the protections an ACLU card supposedly offers him.
“Now there's this ACLU rapper, and I don't think the ACLU understands freedom. I agree with them on a few things, not a lot, but I agree with them on a few things. [But] they think their ACLU card is what saves people, and that's not what saves people. The Constitution is what saves people,” Glenn said on radio this morning. “And the ACLU, for years, has worked against the Constitution. This was started by communists, literally started by communists, and they were to dismantle the Constitution. But there is a really interesting ad for the ACLU, and they're trying to mimic the, you know, 'I don't leave home without it’ kind of credit card ads.”
Watch the ad below (Warning: Video contains strong language):
“Now I have a Kroger card,” Pat joked. “That helps me be better. I think I can marry the hell out of a sirloin steak, can't I? Can I do that? Or can I just buy the hell out of the sirloin steak?”
While Pat and Stu couldn’t understand the purpose or benefit of the video, Glenn found it to be a “brilliant” marketing strategy.
“That's a brilliant campaign,” Glenn said. “Here's the brilliant ad: ‘It's the card that allows my gay friends to marry the hell out of each other.’ That will print. It will be a very effective ad.”
“But it's not. It's not the ACLU card. And in certain states, you're going to find out with your ACLU card you can't marry the hell out of your partner because it's against the law. And the ACLU card doesn't make it legal,” Pat retorted. “So it's a dumb campaign. I'm sure it will [be effective], but a lot of people are going to be disappointed when they show it and they can't marry the hell out of their partner.”
Even if that particular portion of the video may make for a buzz worthy ad, Glenn, Pat, and Stu reiterated that First Amendment rights come from and are protected by the Constitution.
“Think about this, though: With the ACLU card you can remind yourself of what are just Constitutional rights. But the TEA Party is crazy for their pocket Constitutions,” Stu explained. “In theory what is the difference?”
“Here it is. The pocket Constitution empowers you. The ACLU card empowers them,” Glenn said. “The whole world is about getting rid of the middleman and yet, the middlemen want the power. People say, ‘The thing I don't like about the TEA Party is there's no central command.’ Excuse me? Well, I guess we could have a board someplace, and we could fill it with Karl Roves and they could decide who you get to vote for. What's wrong with people? It's gonna be messy. That's what life is. It's gonna be messy.”