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TheBlaze TV launching on cable and satellite providers nationwide TODAY beginning with DISH Network

September 12, 2012
Wilson

Writer

Today marks the one-year anniversary of GBTV (now TheBlaze TV). When we launched, our stated goal was to deliver TV over the Internet, not Internet TV. And while streaming video over the Internet was not a revolutionary concept, nobody had ever tried to launch a brand new, online-only, HD-quality TV network before. But that’s Glenn—innovation and risk-taking are part of his DNA. Where others see impossibility, he sees opportunity. (That is one reason why the first-ever show to run on the new network was live from Israel! Glenn never thinks small.)

Twelve months later I am happy to report that we’ve succeeded beyond our wildest expectations. Despite the technical hurdles that are unique to watching our network, over 300,000 people have chosen to subscribe, giving TheBlaze TV a paid audience that’s larger than most free cable channels!

Unsurprisingly, this success has caused some of the major TV distributors to stand up and take notice. In fact, many of the top names in cable and satellite TV have inquired about adding TheBlaze TV to their channel lineups. As a result, we are excited to announce the next chapter in our expansion: TheBlaze TV will be carried on cable and satellite providers nationwide, beginning today with DISH Network. This expansion is in addition to our continued availability as a direct-to-consumer online subscription.

The last year has taught us a lot about running a network and delivering great content to consumers. I wanted to take a moment to share with you some of what we’ve learned and how that has impacted our decision to begin partnering with cable and satellite companies.

Prior to our initial launch I was often asked why we didn’t pursue a traditional cable channel. There were several factors, but the biggest was that we wouldn’t have been able to build the channel we wanted back then without giving up control. To get on the air we would have had to partner with a large media company that could provide us with the staff, infrastructure, and distribution necessary to launch a new network. That was something that we simply were not willing to do. The whole point of starting our own network was to be free from outside influences—giving that independence up right away in exchange for distribution was a non-starter. And so we found another way.

But now, a year later, everything has changed. Our subscribers’ enthusiasm and support has allowed us to make the necessary investments in programming and infrastructure, and we’re now in a position to launch a cable and satellite channel without losing control. We have the best staff, the best talent, world-class facilities and great distribution partners lined up, and we’ve done it all while ensuring that we answer to no one except our own audience.

As we take this next step we are working tirelessly to ensure that we bring all of the advantages we have as a direct-to-consumer streaming network to cable/satellite TV. Here are some thoughts on what we’ve learned, and what we’re going to take with us.

  • Direct Audience Connection. Media fragmentation has been accelerating for as long as “media” has existed, but the pace of new options now entering the marketplace is staggering. A year ago I’d never heard of BuzzFeed, and now I can’t stop hearing about it. It doesn’t  matter if your distribution medium is “narrowcast” or “broadcast,” having a direct connection with your fans is crucial to engagement. For example, even though I pay for HBO GO through Time Warner Cable, the weekly promotional email comes to me directly from HBO. No matter how viewers decide to consume the TheBlaze TV, we will continue to have a direct connection with them.

  • Advertiser Support.  There is over $100 million spent each year on national talk radio programs by advertisers who don’t care about politics on one side or the other, but simply want to reach consumers effectively. Advertising in political content doesn’t make you political, it makes you smart. Our existing clients have achieved great returns on their investments by reaching a large and loyal audience. In fact, we are proud to say that every advertiser that was with us at launch is still with us today. We intend to expand on the early success we’ve had at bringing these talk radio advertisers to TV. (Those same advertisers who spend $100m/year on national talk radio spend, on average, at least 5x more than that on cable TV advertising.)

  • Audience Demand. We expected to be successful, but we never imagined the scale of our success. There are more people paying a dedicated monthly fee to watch our programming online than there are people watching many existing cable channels that they receive for free as part of their cable package. With that being said, no matter how successful we are as a subscription-only service, we can be even more successful if we add cable and satellite distribution to the mix.

  • Viewing Habits. While there is a huge proliferation of “Smart” devices in homes, including Roku, Boxee, AppleTV, game consoles, and Smart TVs themselves, consumers would often rather just “watch TV.” They don’t want to switch inputs or choose from a vast menu of options, they just want to “see what’s on.” To a lot of tech people, that is counterintuitive. Why wouldn’t people want to choose exactly what they want to watch? But those who work in media have known this for a long time. In fact, the reason that the most valuable spot on TV is the spot AFTER American Idol is because people like to “see what’s on.” We’ve witnessed this phenomenon ourselves.  Even though we’ve been offering all of our content both live and on-demand since launch—people can choose to watch any show at any time—over 50 percent of it is still consumed live. In addition, despite our presence on many connected devices, the majority of people watch our network on a PC or Mac, a device that, oftentimes, is not located in an ideal spot in the home. Many people don’t want to watch TV on their computer, they want to watch TV on their TV—and we’d like to make that as simple for them as possible.

  • Transaction Friction. While I believe that we were right about the DELIVERY of content moving to the Internet, I think that PAYMENT for content is going to remain between cable/satellite companies and consumers for the foreseeable future. For all the complaining that consumers do about ever-increasing prices, it’s really an amazing amount of news, information, and entertainment that is delivered for one monthly fee. I don’t think that consumers want to have to subscribe separately to TheBlaze, CNN and HBO from three different places with three different interfaces and get three different monthly charges on their credit card. Cable and satellite companies have created an excellent billing and payment infrastructure with over 100,000,000 customers—it’s smart for us to take advantage of that.

  • Content Delivery over the Internet. No matter how content is currently delivered, that delivery will eventually be over the Internet.

  • Rise of TV Everywhere. When we began planning for TheBlaze TV it seemed that cable and satellite companies were doing more to restrict content than they were doing to make it available across platforms to their customers. The roll-out of TV everywhere has changed the paradigm. Most of the top cable and satellite companies now have robust iPad apps and online viewing experiences, with more coming each day. This trend makes us feel much more comfortable about our long-term ability to provide great content wherever and however our fans want it.

These are just some of the reasons that we’ve decided to begin partnering with cable and satellite companies to bring our content directly to televisions. There will be some exciting changes as a result, but here’s what won’t change:

  • The Best Content. In 1996 Bill Gates wrote a famous article titled “Content is King.” 16 years later it’s obvious that he was right. Cable and satellite providers have come to us because we have great content (currently over 35 hours a week of live, exclusive, original programming) and a large, passionate, engaged audience. These companies are smart enough to know that it’s their job to have the best collection of content so that their customers won’t leave.

  • Commitment to the Internet. Direct subscriptions continue to be a key part of our long-term strategy and we will continue to deliver our content over the Internet. TheBlaze.com gets over 9 million unique visitors per month, making it one of the most heavily trafficked web sites associated with a TV network in America. We believe that this is a huge complementary asset to our TV programming and we will continue to be digital innovators.

  • Independence. We’re one of a very small number of content providers without corporate ownership. Even though our content may be distributed by the major cable and satellite providers, we remain a fully independent company, not subject to the demands of Wall Street, media conglomerates, or pressure groups. We answer only to those who consume our content.

Thank you for your continued support of Glenn Beck and TheBlaze. It’s been an unbelievably exciting year and we are looking forward to this next chapter. With your continued enthusiasm and support we know it will be another huge success.

 

Sincerely,

Christopher Balfe

CEO, TheBlaze

 

Was this the most PATRIOTIC Super Bowl yet?

CHANDAN KHANNA / Contributor | Getty Images

The 2025 Super Bowl demonstrated Trump’s vision of a new America.

On Sunday, February 9th, the Philadelphia Eagles defeated the Kansas City Chiefs in the biggest sporting event of the year. But this wasn't just a victory for Eagles fans. For those watching, it became apparent that American culture has changed, the zeitgeist has shifted, and America has become cool again. While remnants of woke culture lingered, they felt out of step next to the parade of American Flags and patriotic messaging that dominated the national event. The message was clear: America is back.

Everybody knows that the commercials are the best part of any Super Bowl, and last night's game was no exception. As Glenn has pointed out, while some of the ads still carried woke messages (like Nike's), many more captured the newly kindled patriotism felt nationwide. Here are four of the best commercials from last Sunday that make this the most patriotic Super Bowl yet:

1. Rocket: "Own the Dream"

This touching commercial by the financial services company, Rocket, states "Everyone deserves a shot at the American dream," while showing images of people returning home and building families. The ad included a cover of John Denver's iconic song "Take Me Home, Country Roads" and featured an in-stadium sing-along, live from the Super Bowl.

2. Secret Service: "A History of Protection"

Donald Trump made history by being the first sitting president to attend a Super Bowl, which required the efforts of hundreds of Secret Service agents to ensure his safety. The Secret Service boasted of this feat during their minute-long commercial, which lauded American values and achievements and featured iconic American imagery.

3. Brad Pitt: "Huddle Up"

The Super Bowl introduction celebrated snapshots of American achievement accompanied with a powerful commentary about unity narrated by Brad Pitt. The message is clear: Americans can achieve great things when we work together. The ad conjures up American ideals such as hard work, ingenuity, self-sacrifice, and teamwork.

4. Jeep: "Big Game"

Movie star Harrison Ford appeared in Jeep's Super Bowl commercial to promote freedom and to remind us that "freedom isn't free." Ford treks through the mountains while ruminating on what freedom means in America and the opportunities and responsibilities that come with it.

How Trump is WINNING at the Panama Canal

MARK SCHIEFELBEIN / Contributor | Getty Images

Despite the doubts of the nay-sayers, Trump's Panamanian plans have already borne fruit.

Shortly before his inauguration, President Trump drew national attention to the Panama Canal. He reminded Americans of just how important the canal is for the U.S. and highlighted the Chinese influence that has been slowly taking control of the vital passage ever since America handed it over to Panama.

President Trump was immediately mocked and ridiculed by the Left, who called him delusional and an imperialist. However, earlier this week, Trump's Secretary of State, Marco Rubio, made a trip to Panama and spoke with the Panamanian President, José Raúl Mulino, and Rubio made some serious headway. As Glenn has explained, Trump's boisterous talk is part of his strategy. Invading Panama was never the goal, just one of several options to get what America needed, and after Rubio's visit, it seems like America's needs will be met.

Here are the TOP THREE takeaways from Marco Rubio's visit to Panama:

1. Marco Rubio makes headway

MARK SCHIEFELBEIN / Contributor | Getty Images

On February 2nd, Secretary of State Marco Rubio met with Panamanian Foreign Minister Javier Martínez-Acha and President José Raúl Mulino where they discussed critical regional and global challenges, including the canal. Rubio drew attention to the Treaty Concerning the Permanent Neutrality and Operation of the Panama Canal in which the U.S. promised Panama ownership of the canal on the condition of its guaranteed neutrality. Rubio argued that China's growing influence qualified as a breach of the treaty and that it gives the U.S. the power to take necessary measures to rectify the faults, given Panama doesn't act. As of this week, reports say Panama agreed and promised to take immediate action to purge Chinese influence from canal operations.

2. Panama is ditching China's Belt Road

MARK SCHIEFELBEIN / Contributor | Getty Images

After his meeting with Rubio, Panamanian President Mulino agreed that Panama would step away from China's "Belt and Road Initiative" (BRI). The BRI is a Chinese effort to establish China as the main economic power in developing nations across the world. In 2017, Panama signed on to this initiative, and China's influence in the small nation has exponentially grown. However, after Rubio's visit, President Mulino has not only stated that Panama will not renew its agreement with China, but moreover, the country will also look for ways to back out of the agreement early. This is a massive win for the Trump Administration and the American people.

3. The Chinese may lose their ports on the canal

MARTIN BERNETTI / Contributor | Getty Images

Shortly after Rubio left Panama City, two lawyers spearheaded the effort to kick out a Chinese company that controls two major ports on the Panama Canal. The Chinese company—CK Hutchison Holdings—has operated one port on both ends of the canal since 1997, which could potentially give China a massive degree of control over traffic. After analyzing the contract, the Panamanian lawyers argue that the contract is potentially in violation of the Panamanian constitution and should be revoked. It is unclear if the constitutional issues relate to the Treaty Concerning the Permanent Neutrality and Operation of the Panama Canal, but even on its own merit, this is a huge victory for America.

Top 15 jobs AI is TAKING OVER

CFOTO / Contributor, VCG / Contributor | Getty Images

The AI takeover has begun.

Last week, Glenn delved into the World Economic Forum's 2025 summit in Davos, where our malevolent overlords focused especially on AI and how it can replace millions of workers worldwide. We are at the precipice of a monumental change in how the world is run—WEF founder Klaus Schwab called it "The Fourth Industrial Revolution"—and in time, AI will augment every one of our lives.

Already, AI is taking jobs. Thousands, if not millions, of tasks are slowly being delegated to it. The affected fields are largely data entry, admin tasks, and clerical work, along with graphic design and some customer support roles. However, as AI becomes more sophisticated, the scope of its abilities will only grow. The WEF is all for it, and last month they released a shocking chart

that revealed what jobs were already feeling the pain. Check out the top 15 jobs that are already disappearing:

1. Postal service clerks

Joe Raedle / Staff | Getty Images

2. Bank tellers

JOHANNES EISELE / Staff | Getty Images

3. Data entry clerks

AFP / Staff | Getty Images

4. Cashiers and ticket clerks

Andreas Rentz / Staff | Getty Images

5. Administrative assistants and executive secretaries

6. Printing workers

Bloomberg / Contributor | Getty Images

7. Accounting, bookkeeping, and payroll clerks

8. Material-recording and stock-keeping clerks

9. Transportation attendants and conductors

10. Door-to-door salesmen

11. Graphic designers

12. Claims adjusters, examiners and investigators

Bloomberg / Contributor | Getty Images

13. Legal officials

14. Legal secretaries

15. Telemarketers

Joe Raedle / Staff | Getty Images

3 stories that prove USAID is a criminal organization

Kevin Dietsch / Staff | Getty Images

Elon Musk's Department of Government Efficiency has one mission—to eliminate government waste—and it's starting with the U.S. Agency for International Development (USAID). USAID is a federal agency that, on paper, is responsible for distributing foreign aid to conflict-ridden zones across the world. However, for years, Glenn has revealed that the USAID acts more like a second CIA, but without the regulation or oversight under the State Department. Elon Musk concurred, describing the federal agency as not merely "an apple with a worm in it" but rather "just a ball of worms."

Don't fall for the left's narrative calling USAID a "humanitarian" organization. Here are the top three stories that reveal just how corrupt the USAID really is:

1. USAID has funded terrorist organizations and Osama bin Laden

Ahmad Khateib / Stringer | Getty Images

In 2023, USAID provided "assistance" to nearly 130 countries, including Ukraine, Ethiopia, Jordan, the Democratic Republic of the Congo, Somalia, Yemen, Taliban-controlled Afghanistan, Nigeria, South Sudan, and Syria (which is currently run by a terrorist that received aid from the Obama-era CIA). Under Obama, USAID gave funds to an organization known as the Islamic Relief Agency (ISRA), which was known at the time to help finance Jihadist groups and had been labeled by the U.S. Treasury Department as a "terror-financing organization."

The ISRA also funded and gave shelter to the 9/11 mastermind, Osama bin Laden—U.S. taxpayer dollars sent straight to the perpetrator of the deadliest terrorist attack in history and the most lethal attack on U.S. soil.

2. USAID "loses" funds that happen to end up in individuals' pockets

MANDEL NGAN / Contributor | Getty Images

A recent investigation by the Bureau of Investigative Journalism (TBIJ) revealed that in 2016, Chemonics International colluded with a USAID subcontractor to massively overcharge a USAID project to pocket extra funds from the project's bottom line. Moreover, the USAID project used "self-reported" performance metrics, which made it impossible to verify the actual progress of the project and how the funds were being used.

Even the origin of the COVID-19 pandemic has USAID's sticky fingerprints all over it. In 2014, USAID provided $38 million to an EcoHealth Alliance project called "Predict-2." One of the subcontractors, Ben Hu, headed the Wuhan Institute of Virology's gain-of-function research and was one of the first three people infected with COVID-19 in late 2019. That means U.S. taxpayer dollars were likely used to fund the very research that gave rise to the COVID-19 pandemic.

3. USAID operates as a second "CIA" with no accountability

Andrew Burton / Staff | Getty Images

The CIA isn't the only agency that meddles in the political inner workings of foreign powers. USAID has conducted similar operations since the 1950s. USAID notoriously sowed dissent in Cuba to grow U.S. influence, and they even taught South American police forces Nazi torture methods. In the late 1990s, 300,000 Peruvian women were forcibly sterilized in a "poverty reduction strategy" that received $35 million in funding from USAID.

More recently, USAID's foreign influence has grown significantly under former Obama adviser, Samantha Power, called USAID America's "soft power arsenal." Under her leadership, the organization meddled in the political affairs of several nations, including Ukraine, Ethiopia, and, Bolivia. Several domestic, left-leaning influence groups, such as the Tides Center, received several grants and aid.