A comprehensive history of Piers Morgan's ratings woes

August 27, 2013

Writer

Watch the author's full analysis of Piers Morgan's ratings on The Wonderful World of Stu

CNN officially announced Piers Morgan as the replacement for the legendary Larry King on September 8th, 2010. The next few months on CNN saw a steady barrage of promotion to hype the shakeup, hoping to end what was dubbed a ‘ratings depression’ in the 9pm time slot.

Piers himself said before his program debuted that the ‘only benchmark’ of his success would be whether or not he could lift CNN’s ratings from ‘cellar-dwelling’ status. Well, he’s had 664 shows to get the job done – has he?

Nope, not even close.

A closer look at his entire ratings history leaves no doubt: Piers Morgan has failed and he’s failed spectacularly. You might be saying CNN has been in the ratings gutter for quite some time now and it’s a little unfair to unleash an entire ratings expose on a single host. That’s a completely legitimate argument – but Piers Morgan’s massive ego and unwarranted arrogance nullifies it.

From day one, Piers has made it clear that this is about him and only him. Instead of humbly entering the cable arena, Piers entered guns blazing:

After the months of promotion, Piers did come out of the gate sprinting. He placed 2nd in the demo on his opening night with 521,000 viewers, thanks to debut guest Oprah Winfrey. But Hannity still managed to score 600,000 and win the night with an interview of Sarah Palin. Piers' assessment of the situation was strange, to say the least:

“Without that (Palin interview) we would’ve beaten Fox.”

Ah yes, the old ‘if the other team didn’t score all those touchdowns we totally would have won!’ excuse. Works every time.

On show number two, Stern did indeed score a first place finish for Piers with 551,000 in demo, beating Hannity (506,000) for the night. A good start, but the next few weeks would be a harbinger of things to come. Over the next 27 shows, Piers averaged just 228,000 in demo and that number was inflated by CNN’s breaking news coverage of the Arab Spring during the month of February.

Amazingly, Piers’ ego remained completely intact. On his satellite radio program, Howard Stern recalled running into Piers a few weeks after their interview. Piers asked Howard how ‘my’ interview was and actually made Stern an offer: “you can come on my show once a month” he said. Ironically, the stated purpose was to help boost Stern’s career – not the other way around. Imagine telling the guy responsible for your only number one finish that he needed career help and that you were the one who could provide it. Imagine having a show that loses badly to Hannity and Rachel Maddow night after night - and telling a man who has made hundreds of millions of dollars off of his broadcasting talent that you are going to save his career. It’s madness.

During those first 27 shows, Piers came in 3rd or 4th place (out of 4) 20 times, or 74% of the time. A terrible start by any measure, but unfortunately for Piers and CNN, this would be as good as it gets. Over the next few years, Piers Morgan Tonight would be a consistent 3rd place finisher and whenever a decent made-for-TV trial landed on CNN Headline News, Piers was a guaranteed last place finish.

Earlier this year, during the Jody Arias trial, Piers finished in last place an amazing 24 straight times, covering a period of 5 straight weeks. The only thing that stopped the streak was a miserable 85,000 put up by Headline News on March 29th – but Piers picked up the streak again the following Monday and came in last another 10 straight times. Piers finished last 34 out of 35 nights – and it wasn’t just because he was getting decent numbers and others went through the roof.

He was awful.

He averaged a measly 119,000 viewers in the demo during the stretch, which included some insanely low scores:

93,000

87,000

89,000 (3 times)

78,000

97,000

98,000

The low point was on April 8th with a 68,000 in demo.

To give you an idea of how miserable these numbers are – during that same month of April, Fox News' Red Eye averaged 155,000 in demo. Red Eye airs at 3am ET, when almost the entire country is asleep.

The losing streak finally came to a halt on April 15th, 2013 when the Boston Marathon bombing occurred. Piers scored a rare first place finish, squeaking past Hannity on that tragic Monday as CNN covered the bombings with all of its breaking news team. Later in the week, Piers would be the benefactor of the manhunt for the bombers, scoring two more first place finishes in demo on Thursday and Friday.

This is a trend that seems repeat itself with Piers – so much so that science is considering calling it ‘Piers Law’ – and that is: when Americans suffer, Piers Morgan is having a pretty decent day. When Americans are having a pretty decent day, Piers Morgan ratings suffer.

In late 2012, Piers had placed third (out of four) in 13 of 14 straight shows before tragedy struck – the Sandy Hook massacre. CNN’s breaking news coverage helped lead Piers to another rare first place finish.

Between September 10th, 2012 and November 6th 2012 he placed third or last an astonishing 40 out of 45 times. His only first place finishes came the day Hurricane Sandy hit shore and on election night, which wasn’t even him hosting the program, it was CNN’s election coverage.

In 2011, another abysmal streak of distant 3rd and last place finishes (18 out of 20 shows) was stopped by the Tsunami in Japan, where CNN’s breaking news coverage lifted Piers to a 1st place on Friday March 11th.

When a tornado struck Moore, Oklahoma and devastated an entire town – it lifted Piers Morgan ratings up to #1 on May 20th.

The pattern is clear: very few Americans intentionally watch Piers Morgan.

Sean Hannity averages more than double Piers per night in demo – 476,000 for Hannity and 235,000 for Piers. Maddow also beats Piers with a nightly average of 312,000 in demo.

In his first 664 shows, Piers Morgan has placed 3rd or 4th (out of 4) an astonishing 85% of the time. He most commonly comes in a distant third place (60% of the time) behind Hannity and Maddow and is dead last with 25% of his shows. He occasionally places 2nd (11%) and he only lands in first place a mere 4% of the time.

But even the 4% is misleading. Let’s take a closer look: that 4% is a total of 28 shows out of the 664 he’s aired to date. Of those 28 first place finishes, very few of them are legitimate wins.

To score a ‘legitimate’ win, Piers has to be on the air and so does Hannity. Vacations and guest-hosts don’t count. So here’s the breakdown of his 28 first place finishes:

7 were due to breaking news coverage of natural disasters and tragedies (Tsunami, hurricane Sandy, Tornado in Moore OK, Sandy hook shooting, etc)

3 were not against Hannity (he had fill in hosts those nights)

13 were due to alternate programming (debates, SOTU, inauguration, holiday schedule, etc)

That leaves five legitimate first place finishes.

FIVE out of six hundred and sixty four programs – or 0.8% of the time – Piers Morgan Tonight has been successful.

By his own measure, Piers Morgan has been a ratings failure during his tenure at CNN. There is no refuting the numbers – the only question that remains – is his ego still intact?

If only his ratings were as big as his inflated ego…

Taxpayer dollars fund luxury cars for bureaucrats

Andrew Harnik / Staff | Getty Images

The deep state isn’t a conspiracy theory — it’s a reality. And the corrupt, free-spending Federal Mediation and Conciliation Service is just one example of how Washington insiders enrich themselves.

A little-known agency in Washington perfectly encapsulates everything wrong with our bloated, corrupt government: the Federal Mediation and Conciliation Service. It should be the poster child of everything that Elon Musk is exposing.

The agency was established in 1947 under the Labor Management Relations Act to serve as an independent agency mediating disputes between unions and businesses — a noble mission, perhaps. But like so many government institutions, it has rotted into something far removed from its original purpose.

The FMCS goes beyond mismanagement into blatant corruption and theft.

What was once a mechanism for labor stability has morphed into an unchecked slush fund — an exclusive playground for bureaucrats living high on taxpayer dollars.

The FMCS is a textbook case of government waste, an agency that no one was watching, where employees didn’t even bother showing up for work — some hadn’t for years. And yet they still collected paychecks and spent government money — our money — on their personal luxuries.

Luxury cars and cell phone bills

The Department of Government Efficiency discovered how FMCS employees used government credit cards — intended for official business — to lease luxury cars, cover personal cell phone bills, and even subscribe to USA Today. The agency’s information technology director, James Donnan, apparently billed taxpayers his wife’s cell phone bill, cable TV subscriptions in multiple homes, and personal subscriptions.

FMCS officials commissioned portraits of themselves and hung them in their offices, and you footed the bill. They took exotic vacations and hired their friends and relatives to keep the gravy train rolling.

The FMCS goes beyond mismanagement into blatant corruption and theft — and it went on for decades, unnoticed and unchallenged.

President Donald Trump signed an executive order to abolish the FMCS — a necessary and long-overdue move. But the FMCS is just one of many agencies within the federal government burning through billions of taxpayer dollars. How many more slush funds exist in the shadows, funneling money into the pockets of bureaucrats who produce nothing? How many government-funded NGOs operate in direct opposition to American interests?

Perhaps the most disturbing question is why Americans tolerate such corruption. Why do so many Americans tolerate this? Why is the left — supposedly the party of the people — defending the very institutions that rob working-class Americans blind?

Corruption beyond bureaucracy

The recent rallies led by Sen. Bernie Sanders (I-Vt.), Rep. Alexandria Ocasio-Cortez (D-N.Y.), and their socialist acolytes claim to be a grassroots uprising against corruption and greed. But GPS data from these rallies tells a different story. The majority of attendees aren’t ordinary citizens fed up with the status quo. They’re professional activists — serial agitators who bounce from protest to protest.

Roughly 84% of devices tracked at these rallies were present at multiple Kamala Harris events. A staggering 31% appeared at over 20 separate demonstrations, tied to Antifa, Black Lives Matter, and pro-Palestinian causes.

Many of these organizations receive federal grant money — our tax dollars — and they’re using those funds to protest the very policies that threaten to cut off their financial lifeline.

This isn’t democracy in action. This is political theater — astroturfing perfected. And the American taxpayer is funding it.

Rooting out corruption

Trump was a battering ram against this corrupt system. Elon Musk is a surgeon, meticulously exposing the infection that has festered for decades — and that’s why the leftists hate him even more than they hate Trump. Musk threatens to dismantle the financial web that sustains their entire operation.

When we allow the government to grow unchecked and our leaders to prioritize their own wealth and power over the good of the nation, figures like Trump and Musk are necessary. Rome didn’t fall because of an external invasion but rather due to internal decay that looked an awful lot like what we see today.

We must demand better. We must refuse to tolerate this corruption any longer. The FMCS may be gone, but the fight to root out this deep-seated corruption is far from over.

Editor's Note: This article was originally published on TheBlaze.com.

JFK files: It's not about who killed him, but what the CIA hid

Bettmann / Contributor, NurPhoto / Contributor | Getty Images

Many were disappointed by the recent release of the JFK files, frustrated by the apparent lack of answers to decades-old questions. The problem? They’re asking the wrong question.

Everyone wants a "who"—a smoking gun, someone to blame. It’s understandable; Americans crave justice for a slain president, to hold the culprits of one of the 20th century’s greatest crimes accountable. But the real answer isn’t a "who"—it’s a "what." That "what" is the CIA and proof of their nefarious dealings since the 1960s.

In his most recent TV special, Glenn delves into the JFK files, where he found the crucial information that everyone else seemed to miss. Be sure to watch the TV special here.

The CIA's Dirty Fingerprints

Did Oswald act alone? I tested the Warren Commission's "lone gunman" narrative and discovered something SHOCKING.

Watch the full experiment TONIGHT at 9PM ET only on https://t.co/Ki1CX633fq pic.twitter.com/DwNSUFXJ1r
— Glenn Beck (@glennbeck) March 26, 2025

While the recent JFK files don’t explicitly pin the assassination on the CIA, the evidence between the lines is compelling.

If you follow Glenn on X, you’ve seen his newest artifact: an exact replica of Lee Harvey Oswald’s rifle. Glenn tested it at the range, attempting to replicate the notoriously difficult shot Oswald allegedly made that fateful day in Dallas. While Glenn shares more takeaways in his TV special, one thing stood out immediately: the rifle’s abysmal quality, its shoddy scope, and the odd caliber of ammunition it uses.

Oswald’s rifle, a Mannlicher-Carcano, is chambered in 6.5mm—an unusual caliber. Much like today, the average gun store in the ‘60s didn’t stock 6.5mm rounds. The largest known supply was owned by the CIA, who had shipped the ammo from Greece after World War II. Suspiciously, there’s no record of where Oswald got his ammunition, but the JFK files confirm that the gun store where he bought the Mannlicher-Carcano had CIA connections.

It’s well-known that Oswald defected to the USSR and lived there before returning to the U.S. The JFK files reveal that from the moment he touched down stateside, the CIA tracked him like a hawk. They followed him across the country and even to Mexico City—but, conveniently, seemed to lose him in Dallas just as President Kennedy arrived. What a coincidence.

Whether by design or gross incompetence, the CIA greased Oswald’s path, letting him slip unhindered into that sixth-floor Book Depository window.

The Cover-Up

SAUL LOEB / Staff | Getty Images

If the JFK files aren’t the smoking gun many hoped for, why did the CIA fight so hard to keep them buried?

The answer is trust. Hard as it may be to imagine today, Americans in the ‘60s trusted their government—at least more than they do now. This cover-up preserved that trust longer than it might have lasted, allowing the CIA to pull off more scandals before the public caught on. From Benghaziand 9/11 to COVID-19 and January 6, the same dirty marks found in the JFK files stain these events. It’s about saving face. The files make the CIA look incompetent at best, complicit at worst.

This might feel like common knowledge today—especially to Glenn’s audience—but 40 or 50 years ago, saying such things could land you in the loony bin. It’s taken 60 years of growing suspicion to reach this point. Imagine if the JFK files had been available back then. Could we have stopped six decades of CIA shenanigans in their tracks?

The thought is chilling.

What Now?

Fotosearch / Stringer | Getty Images

The files don’t name a mastermind or explicitly confirm the darkest JFK assassination conspiracies that have swirled for decades—but they’re far from empty. They expose a disturbing truth: the CIA’s unchecked power in the ‘60s echoes into today.

In one of his most exciting TV specials yet, Glenn delves deep into the files, proving why we can’t ignore these revelations. Stop chasing a "who" and start demanding accountability for the "what." Only by confronting this can we hope to rein in the agency that’s dodged scrutiny for too long.

Glenn: The magazine they don't want you to read

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For the second issue, I welcomed Frontier’s team to my Idaho ranch for its feature, “The Architecture of Memory and Meaning.” My ranch is more than a home — it’s a testament to faith, family, and legacy. Every detail was designed with intention, and every artifact inside has a purpose. This piece shows how you too can turn your home into a space for legacy, beauty, and a testimony to things that really matter to you.

Frontier will set you apart from everyone else who doomscrolls through the same routine stories in the mainstream news cycle.

Frontier’s team also sat down with Michael Malice for an in-depth profile, “The Miseducation of Michael Malice.” Whether you love him, hate him, or are just trying to figure him out, Malice is one of the most fascinating voices in our culture today. This piece goes beyond the snark and the tweets, diving deep into what makes Malice tick.

For the late-night radio junkies, “Live From the High Desert” is a must-read. This piece is a tribute to Art Bell and the millions of late-night listeners who faithfully tuned in to his masterful storytelling as he unraveled the mysteries of the universe, inspiring an entire generation of truth-seekers. From government conspiracies and UFOs to the unexplained, Bell’s legacy is alive and well in these pages.

Readers of Frontier’s first issue are already familiar with the magazine’s caliber and quality. If you haven’t grabbed your copy, it’s not too late. The first 500 subscribers to Frontier’s second issue will also get a copy of the premiere issue.

Frontier is only available through Blaze Unlimited, which, in addition to Frontier’s trailblazing stories, includes VIP access to exclusive events, exclusive member-only content, and top-tier customer support. This membership will set you apart from everyone else who doomscrolls through the same routine stories in the mainstream news cycle. Blaze Unlimited gives you access to the stories that matter most — and the people and events who will challenge you to think bigger, probe deeper, and push the limits into new frontiers. Using promo code GLENN500 will give you $40 off your new Blaze Unlimited membership.

This isn’t just about reading Frontier — it’s about living it. Don’t miss your chance to be part of it.

Editor's note: This article originally appeared on TheBlaze.com.

The Left's war on Tesla owners

Kansas City Star / Contributor | Getty Images

Across the country, Teslas are being torched by the very people who, just a few years ago, championed them as the future of sustainable transportation.

Recently, Glenn highlighted the heinous actions targeting Tesla owners and dealerships. He reached the same conclusion as U.S. Attorney General Pam Bondi: these are acts of domestic terrorism. Tesla owners are being doxxed; a dealership in Las Vegas was firebombed, vandalized, and shot at. Similar attacks have struck South Carolina, Oregon, and Colorado, where Molotov cocktails destroyed multiple Tesla vehicles.

But this isn’t really about cars—it’s a symptom of a deeper rot that has eroded any principles the Left once held. Just as they celebrated the murder of UnitedHealthcare CEO Brian Thompson, the attacks on Tesla reflect a lust for destruction—a self-righteous anger that disregards decency and the sanctity of life.

For them, the ends justify the means.

A Pattern of Lawlessness

Ethan Miller / Staff | Getty Images

The attacks on Tesla owners and dealerships aren’t random; they form an emerging pattern that exposes the Left’s true motives.

A quick look at the alleged grievances of the protesters, vandals, and arsonists harassing electric vehicles and their owners reveals a thin veneer masking their deeds. Their motives range from semi-rational—disagreeing with Elon Musk’s actions and the goals of DOGE —to outlandish, like labeling Musk a Nazi or fascist. Yet, rational or not, their actions far outweigh the severity of their complaints. Their crimes include keying and spray-painting privately owned Teslas, vandalizing dealerships (including firing rounds into a Tesla service center in Las Vegas), and using Molotov cocktails to ignite Teslas in cities nationwide. As noted, these aren’t the acts of disgruntled voters but of domestic terrorists.

Glenn recently tied this Tesla terrorism to the brutal murder of UnitedHealthcare CEO Brian Thompson last December. Just as liberals rejoice over burning Teslas today, they cheered when Thompson was gunned down in New York’s streets, leaving his children fatherless days before Christmas. Much like the Tesla attacks, the Left justified their jubilation with half-baked critiques of the U.S. healthcare system, sandwiched between callous jokes about the slain CEO. It’s not about cars or insurance—it runs deeper.

Hypocrisy Exposed

TOBIAS SCHWARZ / Contributor | Getty Images

Rules for thee, not for me.

This theme keeps resurfacing. Remember when the Left was obsessed with climate change? “It’s the biggest threat to humanity,” they declared, warning we couldn’t drive cars or eat beef because their emissions would doom us all. They once praised Musk, hailing Tesla as the future of transportation. But now that Musk defies their ever-shifting liberal orthodoxy, Tesla must die—environment be damned. It’s a replay of the pandemic’s peak: while they preached staying home, wearing double masks, keeping six feet apart, and “following the science,” they burned, looted, and rioted through nearly every major U.S. city—rules for thee, not for me.

Owning a Tesla no longer earns eco-warrior cred—it marks you as a closet Nazi, liable to get your car keyed. The same crowd that once fretted over cow farts endangering the planet now sets electric cars ablaze. One can hardly imagine that the fumes from hundreds of pounds of burning lithium, plastic, and chemicals in a Tesla are eco-friendly.

Tyranny of Anger

Anadolu / Contributor | Getty Images

What’s the takeaway? What’s the common thread?

The Left isn’t bound by values—not even their own. Nothing is sacred to them; destruction is all they crave. Climate change, the sanctity of life, and “following the science” are mere excuses for outrage, discarded when they obstruct their lust to destroy. Their twisted ideology preaches that building, improving, or creating is evil—only taking and tearing down matter. They seethe at the sight of creation. From Tesla’s burning hulks to Thompson’s blood on the pavement, their anger trumps your rights every time.

Glenn has been warning of the collapse of our common values for years. If we don’t fight this moral rot and defend the values that built America—law, life, liberty—we’ll lose them to the flames of their rage.

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