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TheBlaze TV launching on cable and satellite providers nationwide TODAY beginning with DISH Network

September 12, 2012
Wilson

Writer

Today marks the one-year anniversary of GBTV (now TheBlaze TV). When we launched, our stated goal was to deliver TV over the Internet, not Internet TV. And while streaming video over the Internet was not a revolutionary concept, nobody had ever tried to launch a brand new, online-only, HD-quality TV network before. But that’s Glenn—innovation and risk-taking are part of his DNA. Where others see impossibility, he sees opportunity. (That is one reason why the first-ever show to run on the new network was live from Israel! Glenn never thinks small.)

Twelve months later I am happy to report that we’ve succeeded beyond our wildest expectations. Despite the technical hurdles that are unique to watching our network, over 300,000 people have chosen to subscribe, giving TheBlaze TV a paid audience that’s larger than most free cable channels!

Unsurprisingly, this success has caused some of the major TV distributors to stand up and take notice. In fact, many of the top names in cable and satellite TV have inquired about adding TheBlaze TV to their channel lineups. As a result, we are excited to announce the next chapter in our expansion: TheBlaze TV will be carried on cable and satellite providers nationwide, beginning today with DISH Network. This expansion is in addition to our continued availability as a direct-to-consumer online subscription.

The last year has taught us a lot about running a network and delivering great content to consumers. I wanted to take a moment to share with you some of what we’ve learned and how that has impacted our decision to begin partnering with cable and satellite companies.

Prior to our initial launch I was often asked why we didn’t pursue a traditional cable channel. There were several factors, but the biggest was that we wouldn’t have been able to build the channel we wanted back then without giving up control. To get on the air we would have had to partner with a large media company that could provide us with the staff, infrastructure, and distribution necessary to launch a new network. That was something that we simply were not willing to do. The whole point of starting our own network was to be free from outside influences—giving that independence up right away in exchange for distribution was a non-starter. And so we found another way.

But now, a year later, everything has changed. Our subscribers’ enthusiasm and support has allowed us to make the necessary investments in programming and infrastructure, and we’re now in a position to launch a cable and satellite channel without losing control. We have the best staff, the best talent, world-class facilities and great distribution partners lined up, and we’ve done it all while ensuring that we answer to no one except our own audience.

As we take this next step we are working tirelessly to ensure that we bring all of the advantages we have as a direct-to-consumer streaming network to cable/satellite TV. Here are some thoughts on what we’ve learned, and what we’re going to take with us.

  • Direct Audience Connection. Media fragmentation has been accelerating for as long as “media” has existed, but the pace of new options now entering the marketplace is staggering. A year ago I’d never heard of BuzzFeed, and now I can’t stop hearing about it. It doesn’t  matter if your distribution medium is “narrowcast” or “broadcast,” having a direct connection with your fans is crucial to engagement. For example, even though I pay for HBO GO through Time Warner Cable, the weekly promotional email comes to me directly from HBO. No matter how viewers decide to consume the TheBlaze TV, we will continue to have a direct connection with them.

  • Advertiser Support.  There is over $100 million spent each year on national talk radio programs by advertisers who don’t care about politics on one side or the other, but simply want to reach consumers effectively. Advertising in political content doesn’t make you political, it makes you smart. Our existing clients have achieved great returns on their investments by reaching a large and loyal audience. In fact, we are proud to say that every advertiser that was with us at launch is still with us today. We intend to expand on the early success we’ve had at bringing these talk radio advertisers to TV. (Those same advertisers who spend $100m/year on national talk radio spend, on average, at least 5x more than that on cable TV advertising.)

  • Audience Demand. We expected to be successful, but we never imagined the scale of our success. There are more people paying a dedicated monthly fee to watch our programming online than there are people watching many existing cable channels that they receive for free as part of their cable package. With that being said, no matter how successful we are as a subscription-only service, we can be even more successful if we add cable and satellite distribution to the mix.

  • Viewing Habits. While there is a huge proliferation of “Smart” devices in homes, including Roku, Boxee, AppleTV, game consoles, and Smart TVs themselves, consumers would often rather just “watch TV.” They don’t want to switch inputs or choose from a vast menu of options, they just want to “see what’s on.” To a lot of tech people, that is counterintuitive. Why wouldn’t people want to choose exactly what they want to watch? But those who work in media have known this for a long time. In fact, the reason that the most valuable spot on TV is the spot AFTER American Idol is because people like to “see what’s on.” We’ve witnessed this phenomenon ourselves.  Even though we’ve been offering all of our content both live and on-demand since launch—people can choose to watch any show at any time—over 50 percent of it is still consumed live. In addition, despite our presence on many connected devices, the majority of people watch our network on a PC or Mac, a device that, oftentimes, is not located in an ideal spot in the home. Many people don’t want to watch TV on their computer, they want to watch TV on their TV—and we’d like to make that as simple for them as possible.

  • Transaction Friction. While I believe that we were right about the DELIVERY of content moving to the Internet, I think that PAYMENT for content is going to remain between cable/satellite companies and consumers for the foreseeable future. For all the complaining that consumers do about ever-increasing prices, it’s really an amazing amount of news, information, and entertainment that is delivered for one monthly fee. I don’t think that consumers want to have to subscribe separately to TheBlaze, CNN and HBO from three different places with three different interfaces and get three different monthly charges on their credit card. Cable and satellite companies have created an excellent billing and payment infrastructure with over 100,000,000 customers—it’s smart for us to take advantage of that.

  • Content Delivery over the Internet. No matter how content is currently delivered, that delivery will eventually be over the Internet.

  • Rise of TV Everywhere. When we began planning for TheBlaze TV it seemed that cable and satellite companies were doing more to restrict content than they were doing to make it available across platforms to their customers. The roll-out of TV everywhere has changed the paradigm. Most of the top cable and satellite companies now have robust iPad apps and online viewing experiences, with more coming each day. This trend makes us feel much more comfortable about our long-term ability to provide great content wherever and however our fans want it.

These are just some of the reasons that we’ve decided to begin partnering with cable and satellite companies to bring our content directly to televisions. There will be some exciting changes as a result, but here’s what won’t change:

  • The Best Content. In 1996 Bill Gates wrote a famous article titled “Content is King.” 16 years later it’s obvious that he was right. Cable and satellite providers have come to us because we have great content (currently over 35 hours a week of live, exclusive, original programming) and a large, passionate, engaged audience. These companies are smart enough to know that it’s their job to have the best collection of content so that their customers won’t leave.

  • Commitment to the Internet. Direct subscriptions continue to be a key part of our long-term strategy and we will continue to deliver our content over the Internet. TheBlaze.com gets over 9 million unique visitors per month, making it one of the most heavily trafficked web sites associated with a TV network in America. We believe that this is a huge complementary asset to our TV programming and we will continue to be digital innovators.

  • Independence. We’re one of a very small number of content providers without corporate ownership. Even though our content may be distributed by the major cable and satellite providers, we remain a fully independent company, not subject to the demands of Wall Street, media conglomerates, or pressure groups. We answer only to those who consume our content.

Thank you for your continued support of Glenn Beck and TheBlaze. It’s been an unbelievably exciting year and we are looking forward to this next chapter. With your continued enthusiasm and support we know it will be another huge success.

 

Sincerely,

Christopher Balfe

CEO, TheBlaze

 

The THREE ways RFK Jr. will Make America Healthy Again

The Washington Post / Contributor | Getty Images

One of President Trump's most popular campaign promises was to "Make America Great Again," and he has employed the help of his former opponent, RFK Jr., to make that promise come true.

In an interview with NPR, RFK Jr. revealed the three directives Trump has tasked him as the new head of the Department of Health and Human Services. These directives aim to cut out the "cancer" that Glenn exposed in his latest TV special that has spread throughout theentire federal government.

Here are the three directives Trump gave RFK Jr.:

1. Rid health agencies of corruption and conflicts.

J. David Ake / Contributor | Getty Images

It is no secret that the departments that fall under the HHS, such as the FDA, NIH, and CDC, are rife with corruption. After the COVID lockdowns raised suspicion that these federal agencies did not have the American people's best interests at heart, Americans have been increasingly distrustful of these institutions. Glenn exposed several instances of corruption across the HHS, from Dr. Fauchi's Covid powertrip to the insidious relationship between private entities like Big Food, Big Pharma, and the federal agencies that regulate them.

RFK Jr. has been one of the most vocal critics of the corruption that has turned these federal agencies against the very people they were created to protect and is the best person to reform these institutions.

2. Return agencies to the gold standard of empirically based, evidence-based science and medicine.

Caroline Brehman / Contributor | Getty Images

Under Biden, the HHS has degraded even further than it had before. Scientific methodology and empirical data are no longer the backbones of these institutions. They have been replaced with DEI and other woke agendas. The Department of Health and Human Services is the second largest federal agency, only behind the Pentagon, with a budget of 1.7 trillion dollarsand over 83 thousand employees. The opportunity for waste and negligence is monumental.

Biden appointed former California Attorney General, Xavier Becerra, to the head of HHS, along with Rachel Levine, a transgender woman, as the Assistant Secretary for Health. Before long the second-largest federal agency started looking like a university DEI office, with hundreds of DEI hires adding to government bloat. Instead of battling the diseases and sicknesses that plague our country, the HHS spent the past four years going after pro-life investigators who were exposing how Planned Parenthood sells body parts of aborted babies, opposing the merger of religious-based hospitals to protect transgender and abortion "rights," and wrestling over Obama-era contraceptive mandates with a group of Catholic nuns. This is quackery and waste on an unprecedented scale.

RFK Jr. is tasked with rooting out the corruption that sprang forth with the Biden administration's DEI agenda and put science back in our health policy.

3. End the chronic disease epidemic with measurable impacts within two years.

Bloomberg / Contributor | Getty Images

Today, despite our modern technology, Americans are sicker than ever before. 129 million Americans have at least one chronic disease, 42 percent have two or more, and 12 percent have more than five. Life expectancy is at a twenty-year low despite the fact that we are spending more than ever on health care. Even our children are sick, with a staggering 40 percent of school-aged kids having at least one chronic disease. One in nine kids has ADHD, and one in 54 has autism, both representing a steep increase over past decades.

America is sick, and Big Pharma is just rolling in the profits. This is where RFK Jr. comes in. He aims to find the cures and preventions to these diseases and make Americans healthy instead of lifelong patients.

POLL: Is Matt Gaetz in trouble?!

ANGELA WEISS / Contributor | Getty Images

Trump is assembling a dream team to take on the deep state that has burdened the American people for far too long.

It's no surprise Democrats have been pushing back against Trump's nominations, but one person in particular has been experiencing the most resistance: Florida Rep. Matt Gaetz, Trump's pick to serve as his Attorney General. The controversy centers around a years-long House ethics probe regarding sexual misconduct allegations made against Gaetz several years ago. Despite the FBI conducting its own investigation and refusing to prosecute Gaetz, his nomination re-ignited interest in these allegations.

Democrats and some Republicans demand the House Ethics Committee release their probe into Gaetz before his Senate confirmation hearing. Conveniently, earlier this week, an anonymous hacker obtained this coveted report and gave it to the New York Times, which has yet to make the information public.

Glenn is very skeptical about the entire affair, from the allegations against Gaetz to the hacker's "anonymity." Is it another case of lawfare by the Democrats?

Glenn wants to know what do you think. Did Gaetz commit the crimes he's accused of? Will he still be appointed attorney general? Let us know in the poll below:

Is Matt Gaetz guilty of the crimes he is accused of committing? 

Will Matt Gaetz still be appointed to Trump's cabinet?

Was the "hacker" really some Democratic staffer or lawmaker? 

3 BIGGEST lies about Trump's plans for deportations

Rebecca Noble / Stringer | Getty Images

To the right, Trump's deportation plans seem like a reasonable step to secure the border. For the left, mass deportation represents an existential threat to democracy.

However, the left's main arguments against Trump's deportation plans are not only based on racially problematic lies and fabrications — they are outright hypocritical.

Here are the three BIGGEST lies about Trump's deportation plans:

1. Past Deportations

Bloomberg / Contributor | Getty Images

The left acts like Donald Trump is the first president in history to oversee mass deportations, but nothing could be further from the truth. Deportations have been a crucial tool for enforcing immigration laws and securing the country from the beginning, and until recently, it was a fairly bipartisan issue.

Democrat superstar President Obama holds the record for most deportations during his tenure in office, clocking in at a whopping 3,066,457 people over his eight years in office. This compares to the 551,449 people removed during Trump's first term. Obama isn't an anomaly either, President Clinton deported 865,646 people during his eight years, still toping Trump's numbers by a considerable margin.

The left's sudden aversion to deportations is clearly reactionary propaganda aimed at villainizing Trump.

2. Exploitative Labor

John Moore / Staff | Getty Images

Commentators on the left have insinuated that President Trump's deportation plan would endanger the agricultural industry due to the large portion of agricultural workers in the U.S. who are illegal aliens. If they are deported, food prices will skyrocket.

What the left is conveniently forgetting is the reason why many businesses choose to hire illegal immigrants (here's a hint: it's not because legal Americans aren't willing to do the work). It's because it is way easier to exploit people who are here illegally. Farmowners don't have to pay taxes on illegal aliens, pay minimum wage, offer benefits, sign contracts, or do any of the other typical requirements that protect the rights of the worker.

The left has shown their hand. This was never about some high-minded ideals of "diversity" and "inclusion." It's about cheap, expendable labor and a captive voter base to bolster their party in elections.

3."Undesirable" Jobs

Spencer Platt / Staff | Getty Images

Another common talking point amid the left-wing anti-Trump hysteria is that illegal aliens take "undesirable" jobs that Americans will not do. The argument is that these people fill the "bottom tier" in the U.S. economy, jobs they consider "unfit" for American citizens.

By their logic, we should allow hordes of undocumented, unvetted immigrants into the country so they can work the jobs that the out-of-touch liberal talking heads consider beneath them. It's no wonder why they lost the election.

Did the Left lay the foundations for election denial?

Chip Somodevilla / Staff | Getty Images

Did Glenn predict the future?

Just a few days after the election and President Trump's historic victory, the New York Times published a noteworthy article titled "How Russia Openly Escalated Its Election Interference Efforts," in which they made some interesting suggestions. They brought up several examples of Russian election interference (stop me if you think you've heard this one before) that favored Trump. From there, they delicately approached the "election denial zone" with the following statement:

"What impact Russia’s information campaign had on the outcome of this year’s race, if any, remains uncertain"

Is anyone else getting 2016 flashbacks?

It doesn't end there. About two weeks before the election (October 23rd), Glenn and Justin Haskins, the co-author of Glenn's new book, Propaganda Wars, discuss a frightening pattern they were observing in the news cycle at the time, and it bears a striking similarity to this New York Times piece. To gain a full appreciation of this situation, let's go back to two weeks before the election when Glenn and Justin laid out this scene:

Bad Eggs in the Intelligence Community

BRENDAN SMIALOWSKI / Contributor | Getty Images

This story begins with a top-secret military intelligence leak. Over the October 19th weekend, someone within the U.S. Government's intelligence agencies leaked classified information regarding the Israeli military and their upcoming plans to Iran. The man responsible for this leak, Asif William Rahman, a CIA official with top security clearance, was arrested on Tuesday, November 12th.

Rahman is one of the known "bad eggs" within our intelligence community. Glenn and Justin highlighted another, a man named Robert Malley. Malley is an Iranian envoy who works at the State Department under the Biden/Harris administration and is under investigation by the FBI for mishandling classified information. While Malley was quietly placed on leave in June, he has yet to be fired and still holds security clearance.

Another suspicious figure is Ariane Tabatabai, a former aide of Mr. Malley and a confirmed Iranian agent. According to a leak by Semafor, Tabatabai was revealed to be a willing participant in an Iranian covert influence campaign run by Tehran's Foreign Ministry. Despite this shocking revelation that an Iranian agent was in the Pentagon with access to top-secret information, Tabatabai has not faced any charges or inquires, nor has she been stripped of her job or clearance.

If these are the bad actors we know about, imagine how many are unknown to the public or are flying under the radar. In short, our intelligence agencies are full of people whose goals do not align with American security.

Conspicuous Russian Misinformation

Chip Somodevilla / Staff | Getty Images

The story continues with a video of a man accusing former VP candidate and Minnesota Governor, Tim Walz of sexual assault. The man alleged to be Matthew Metro, a former student of Walz claimed that he was assaulted by the Governor while in High School. The man in the video gave corroborating details that made the claim seem credible on the surface, and it quickly spread across the internet. But after some deeper investigation, it was revealed this man wasnot Matthew Metro and that the entire video was fake. This caught the attention of the Security Director of National Intelligence who claimed the video was a Russian hoax designed to wound the Harris/Walz campaign, and the rest of the intelligence community quickly agreed.

In the same vein, the State Department put out a $10 million bountyto find the identity of the head of the Russian-owned media company Rybar. According to the State Department, Rybar manages several social media channels that promote Russian governmental political interests targeted at Trump supporters. The content Rybar posts is directed into pro-Trump, and pro-Republican channels, and the content apparently has a pro-Trump spin, alongside its pro-Russia objectives.

Why Does the Intelligence Community Care?

Bloomberg / Contributor | Getty Images

So what's the deal? Yes, Russia was trying to interfere with the election, but this is a well-known issue that has unfortunately become commonplace in our recent elections.

The real concern is the intelligence community's uncharacteristically enthusiastic and fast response. Where was this response in 2016, when Hillary Clinton and the Democrats spent months lying about Donald Trump's "collusion" with Russia? It has since been proven that the FIB knew the entire story was a Clinton campaign fabrication, and they not only kept quiet about it, but they even played along. Or what about in 2020 when the Left tried to shut down the Hunter Biden laptop story for months by calling it a Russian hoax, only for it to turn out to be true?

Between all the bad actors in the intelligence community and their demonstrated repeated trustworthiness, this sudden concern with "Russian disinformation" that happened to support Trump was just too convenient.

Laying the Foundations for Election Denial

Brandon Bell / Staff | Getty Images

This is when Glenn and Justin make a startling prediction: the Left was preparing for a potential Trump victory (remember, this was two weeks before the election) so they would have something to delegitimize him with. They were painting Trump as Putin's lapdog who was receiving election assistance in the form of misinformation from the Kremlin by sounding the alarm on these cherry-picked (and in the grand scheme of things, tame) examples of Russian propaganda. They were laying the foundation of the Left's effort to resist and delegitimize a President-elect Trump.

Glenn and Justin had no idea how right they were.